Products

Incogni

Established Leader

If they can’t find you, they can’t harm you

incogni.com Google PlaySecurity & Privacy / VPN & Privacy Protection

AI Benchmark
Desktop
Mobile
Monthly visits
2.2M
Down2.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6.79/mo
Lower than 55% of peersNiche median $7/mo
Creators
Incogni.com
@incogni_com· 7,432 followers
Launched
3y ago
2023-05-16 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Google PlayLaunch

    Protect yourself from stalkers, spammers and scammers. Get your privacy back.

    Jul 6, 2025 · 17mo agoLaunch page

  • Incogni launched on Product HuntLaunch

    Take back control of your data privacy

    May 16, 2023 · 3y agoSource

Store data

Google Play
Incogni - Private Data Removal
Incogni - Private Data Removal Google Playv1.6.1Everyone

Protect yourself from stalkers, spammers and scammers. Get your privacy back.

Incogni Inc.Productivity
Updated 4mo ago
Rating
★ 2.80115 ratings
Install scale
10,000+Min 10K installs
Price & IAP
FreeIAP $95.99 - $179.99 per item
First released
2025-07-06Store metadata
Rating Distribution (1★–5★)5★ 31% · 1★ 41%
5
31%
4
9%
3
9%
2
11%
1
41%
Store Screenshots (6)
Latest Release Notes (v1.6.1)

We've been busy making Incogni even better: • New Data Brokers tab - see every broker we cover and follow your removal progress • New Exposures tab - find out where your personal info was exposed and track its removal • Broker details - tap any broker to learn what data they collect • Edit your profile info, emails, addresses, and phone numbers right in the app • Reset your password without leaving the app • Bug fixes and stability improvements

Your personal data is widely available to hackers, spammers, and scammers. An effective way to block them and protect yourself and family members is to remove your data from the web with the Incogni app! Incogni helps you quickly and effectively remove your personal data from thousands of public websites. Ensure your private details won’t pop up on Google search. Remove every last bit with Incogni. Prevent cyberthreats from scammers, fraudsters, stalkers, and many more threats from ever reaching you and your family. One-stop shop for complete online privacy ▸ Broadly remove your personal data across the web and any search results ▸ Reclaim your private data from hundreds of data brokers without lifting a finger. Incogni does the hard work while you relax ▸ Prevent online risks from entering your real world (doxxing, stalking, harassment, or worse) by erasing private information from the web ▸ Prevent targeted scams and fraud attempts from using your personal details to create sophisticated AI-powered fakes using your data ▸ Minimize spam and robocalls: Significantly reduce the spread of your contact data online, used to spam your phone, texts, and emails ▸ Protect your identity: Reduce your digital footprint and make it harder for anyone to find and use your information for malicious purposes like identity theft Incogni app features ▸ Exposure Scanner: Find out which websites expose your personal data publicly ▸ Automated Removals: Incogni automatically requests your data profiles be removed from 270+ public and private data brokers (including people-search sites) ▸ Custom Removals: Submit links to 1,000+ unique domains that expose your identity and other websites not covered by Incogni’s automated removals, we handle the rest. ▸ Unlimited Removals: submit an unlimited number of custom removal requests under our Unlimited plan ▸ Track progress: See monthly progress reports and detailed views of data removal requests sent by Incogni on your behalf ▸ Stay removed: Incogni repeats removal requests as needed, and adds you to data broker suppression lists to ensure that your details never recirculate ▸ Protect your family: Add up to 4 additional members to your account to protect the personal data of up to 5 loved ones at a time Take back control of your personal data ▸ Incogni tags to identify the risks associated with each broker. Even one with a low severity rating might be tagged for risks such as Data leaks, Identity theft, or Targeted advertising ▸ Brokers marked at high severity might also display tags such as Affected credit rating, Insurance scams, or unsolicited attention Incogni is trusted by privacy experts ▸ Over 150 million removal requests completed to date ▸ Incogni is a standalone product, created within Surfshark, a well-known and trusted VPN company ▸ Incogni has been reviewed by digital security experts and tested by well-known product reviewers at PCMag, Techradar, security.org How we protect your data ▸ Incogni uses privacy law frameworks such as GDPR, CCPA, and other applicable privacy laws to make data brokers remove your personal information from their databases ▸ It’s our business to protect your data, and we take it seriously. Best-in-class cybersecurity practices and two-factor authentication ensure your account is protected Databases containing Incogni users' information are protected with AES-265-GCM encryption, confirmed by Incogni's SOC2 Type I certification We’re available 24/7 via our in-app customer support ▸ https://support.incogni.com/hc/en-us Incogni Inc., 25910 Acero, Suite 240, Mission Viejo, CA 92691

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search16%
  • Social13%
  • Email10%
  • Other22%

Countries

  • United States65%
  • Germany7%
  • United Kingdom7%
  • Canada3%
  • Switzerland3%

Search

Domain authority —Domain registered 2002-05-10

KeywordMonthly volume
duckduckgo3.6M
incognito420.9K
incogni145.2K
icogni3,600
incogni login2,350

Traffic data: Vaneform

Pricing

Standard
$6.79/mo
Billed annually $81.5/yr
420+ data broker sites covered
Family
$13.59/mo
Billed annually $163.1/yr
Up to 5 members
Unlimited
$12.74/mo
Billed annually $152.9/yr
Unlimited custom removal requests
Family Unlimited
$19.54/mo
Billed annually $234.5/yr

Trial: None · 4 paid tiers ($6.79–$19.54) · Observed 2026-11-03 · Pricing page

Entry price $6.79/mo, Lower than 55% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark

Pages & changes

Tracked since 2023-05-16

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Don’t make it easy for them to find you. 55% off annual data removal plans.”Positioning

    If they can’t find you, they can’t harm you→Don’t make it easy for them to find you. 55% off annual data removal plans.

  2. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  3. Nov 1 · 13d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  4. Nov 1 · 13d ago

    Removed technology: HSTSFeatures

    HSTS→—

  5. Nov 1 · 13d ago

    Adopted technology: MailgunFeatures

    —→Mailgun

  6. Nov 1 · 13d ago

    Removed technology: Microsoft AdvertisingFeatures

    Microsoft Advertising→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“If they can’t find you, they can’t harm you”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Gradient Glow)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #edf6fc;
  --foreground: #282828;
  --muted-foreground: #606060;
  --accent: #00aa83;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~39%) · Surface #EDF6FC (~7%) · Text #282828 (~7%) · Muted Text #606060 (~3%) · Accent #00AA83 (~44%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Incogni cost?
Standard: $6.79/mo (annual billing available); Family: $13.59/mo (annual billing available); Unlimited: $12.74/mo (annual billing available); Family Unlimited: $19.54/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Incogni get?
Vaneform estimates 2.2M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Incogni and what platforms does it support?
Incogni is catalogued under VPN & Privacy Protection: If they can’t find you, they can’t harm you. Supported platforms: Mobile App.

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Security & Privacy / VPN & Privacy Protection

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