Incogni
Established LeaderIf they can’t find you, they can’t harm you
incogni.com Google PlaySecurity & Privacy / VPN & Privacy Protection
- Monthly visits
- 2.2M
- Down2.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $6.79/mo
- Lower than 55% of peersNiche median $7/mo
- Launched
- 3y ago
- 2023-05-16 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- They know your name They know your address They know your birthday They know your income They know your habits They know your relatives Data brokers. That's who.
@incogni_com · 2026-10-23 · 3 likes · 0 reposts · 285 views
- The vulnerability? Obsolete, outdated hardware connected to the internet with default passwords and zero updates. Sound familiar? That's the same setup in most smart homes right now — thermostats, locks, baby monitors, cameras. If it can
@incogni_com · 2026-10-22 · 1 likes · 0 reposts · 119 views
Launched on Google PlayLaunch
Protect yourself from stalkers, spammers and scammers. Get your privacy back.
Jul 6, 2025 · 17mo agoLaunch page
Incogni launched on Product HuntLaunch
Take back control of your data privacy
May 16, 2023 · 3y agoSource
Store data
Protect yourself from stalkers, spammers and scammers. Get your privacy back.
- Rating
- ★ 2.80115 ratings
- Install scale
- 10,000+Min 10K installs
- Price & IAP
- FreeIAP $95.99 - $179.99 per item
- First released
- 2025-07-06Store metadata
We've been busy making Incogni even better: • New Data Brokers tab - see every broker we cover and follow your removal progress • New Exposures tab - find out where your personal info was exposed and track its removal • Broker details - tap any broker to learn what data they collect • Edit your profile info, emails, addresses, and phone numbers right in the app • Reset your password without leaving the app • Bug fixes and stability improvements
Your personal data is widely available to hackers, spammers, and scammers. An effective way to block them and protect yourself and family members is to remove your data from the web with the Incogni app! Incogni helps you quickly and effectively remove your personal data from thousands of public websites. Ensure your private details won’t pop up on Google search. Remove every last bit with Incogni. Prevent cyberthreats from scammers, fraudsters, stalkers, and many more threats from ever reaching you and your family. One-stop shop for complete online privacy ▸ Broadly remove your personal data across the web and any search results ▸ Reclaim your private data from hundreds of data brokers without lifting a finger. Incogni does the hard work while you relax ▸ Prevent online risks from entering your real world (doxxing, stalking, harassment, or worse) by erasing private information from the web ▸ Prevent targeted scams and fraud attempts from using your personal details to create sophisticated AI-powered fakes using your data ▸ Minimize spam and robocalls: Significantly reduce the spread of your contact data online, used to spam your phone, texts, and emails ▸ Protect your identity: Reduce your digital footprint and make it harder for anyone to find and use your information for malicious purposes like identity theft Incogni app features ▸ Exposure Scanner: Find out which websites expose your personal data publicly ▸ Automated Removals: Incogni automatically requests your data profiles be removed from 270+ public and private data brokers (including people-search sites) ▸ Custom Removals: Submit links to 1,000+ unique domains that expose your identity and other websites not covered by Incogni’s automated removals, we handle the rest. ▸ Unlimited Removals: submit an unlimited number of custom removal requests under our Unlimited plan ▸ Track progress: See monthly progress reports and detailed views of data removal requests sent by Incogni on your behalf ▸ Stay removed: Incogni repeats removal requests as needed, and adds you to data broker suppression lists to ensure that your details never recirculate ▸ Protect your family: Add up to 4 additional members to your account to protect the personal data of up to 5 loved ones at a time Take back control of your personal data ▸ Incogni tags to identify the risks associated with each broker. Even one with a low severity rating might be tagged for risks such as Data leaks, Identity theft, or Targeted advertising ▸ Brokers marked at high severity might also display tags such as Affected credit rating, Insurance scams, or unsolicited attention Incogni is trusted by privacy experts ▸ Over 150 million removal requests completed to date ▸ Incogni is a standalone product, created within Surfshark, a well-known and trusted VPN company ▸ Incogni has been reviewed by digital security experts and tested by well-known product reviewers at PCMag, Techradar, security.org How we protect your data ▸ Incogni uses privacy law frameworks such as GDPR, CCPA, and other applicable privacy laws to make data brokers remove your personal information from their databases ▸ It’s our business to protect your data, and we take it seriously. Best-in-class cybersecurity practices and two-factor authentication ensure your account is protected Databases containing Incogni users' information are protected with AES-265-GCM encryption, confirmed by Incogni's SOC2 Type I certification We’re available 24/7 via our in-app customer support ▸ https://support.incogni.com/hc/en-us Incogni Inc., 25910 Acero, Suite 240, Mission Viejo, CA 92691
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct39%
- Organic Search16%
- Social13%
- Email10%
- Other22%
Countries
- United States65%
- Germany7%
- United Kingdom7%
- Canada3%
- Switzerland3%
Search
Domain authority —Domain registered 2002-05-10
| Keyword | Monthly volume |
|---|---|
| duckduckgo | 3.6M |
| incognito | 420.9K |
| incogni | 145.2K |
| icogni | 3,600 |
| incogni login | 2,350 |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($6.79–$19.54) · Observed 2026-11-03 · Pricing page
Entry price $6.79/mo, Lower than 55% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homeincogni.com/
- Pricingincogni.com/pricing Snapshot 2026-11-03
- Featuresincogni.com/for-business Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“If they can’t find you, they can’t harm you”
Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Customer Logo Wall
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Gradient Glow)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #edf6fc;
--foreground: #282828;
--muted-foreground: #606060;
--accent: #00aa83;
--radius: 8px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~39%) · Surface #EDF6FC (~7%) · Text #282828 (~7%) · Muted Text #606060 (~3%) · Accent #00AA83 (~44%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Incogni cost?
- Standard: $6.79/mo (annual billing available); Family: $13.59/mo (annual billing available); Unlimited: $12.74/mo (annual billing available); Family Unlimited: $19.54/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Incogni get?
- Vaneform estimates 2.2M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Incogni and what platforms does it support?
- Incogni is catalogued under VPN & Privacy Protection: If they can’t find you, they can’t harm you. Supported platforms: Mobile App.
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