Products

Instamojo

Established Leader

Sell online with your own website

instamojo.com Google PlayCommerce & Retail / Online Store Builders

AI Benchmark
Desktop
Mobile
Monthly visits
686.4K
Down16.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$4/mo
Lower than 91% of peersNiche median $19/mo
Creators
instamojo
@instamojo· 6,031 followers
Launched
11y ago
2015-03-27 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@instamojo
  • Launched on Product HuntLaunch

    Become an SEO Expert in Just 9 days.

    Mar 15, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    PayWhatYouWant Ebook - Lessons from one startup for another

    Jun 16, 2015 · 11y agoLaunch page

  • Launched on Product HuntLaunch

    Pay @anyone with confidence

    Jun 6, 2015 · 11y agoLaunch page

  • Launched on Product HuntLaunch

    The Easiest Way to Collect Payments Online

    Mar 27, 2015 · 11y agoLaunch page

Store data

Google Play
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct59%
  • Organic Search14%
  • Referrals14%
  • Social9%
  • Other3%

Countries

  • India93%
  • United States2%

Search

Domain authority —Domain registered 2010-10-05

KeywordMonthly volume
instamojo34.7K
instamojo payment gateway3,660
instamojo login2,130
insta mojo1,210
instamozo360

Traffic data: Vaneform

Pricing

Lite
₹0/yr
Unlimited Products · 5% + ₹3 transaction fee
Starter
₹6,999/yr / ₹3,999/yr
5% + ₹3 transaction fee · 19+ Premium Themes · 3 Images per product · 3 Banner images
Growth
₹14,999/yr / ₹2,999/mo / ₹9,999/yr / ₹1,999/mo
2% + ₹3 transaction fee · 10 images per product · 10 Banner Images
Do-It-For-Me
Contact sales
Get 12-months support and benefits like
BASIC
₹0/yr
Unlimited landing pages · Integrated Payments at 5%+₹3 · Unlimited testimonials · Unlimited FAQs · Up to 3 pricing options
PRO
₹12,999/yr / ₹2,499/mo / ₹9,999/yr / ₹1,999/mo
2% + ₹ 3 transaction fee
QUICK
₹0/yr
Unlimited payment links · 2% + ₹ 3 transaction fee
SMART
₹4,999/yr / ₹1,499/mo
2% + ₹ 3 transaction fee

Trial: None · Enterprise custom tier · Observed 2026-11-12 · Pricing page

Entry price $4/mo, Lower than 91% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark

Latest price change · Nov 12: Growth price changed from INR14999/year (billed annually); INR2999/month to INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)View change history

Pages & changes

Tracked since 2015-03-27

Key pages

Weekly snapshots

Changes

  1. Nov 12 · Yesterday

    Growth price changed from INR14999/year (billed annually); INR2999/month to INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)Pricing

    INR14999/year (billed annually); INR2999/month→INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)

  2. Nov 12 · Yesterday

    PRO price changed from INR12999/year (billed annually); INR2499/month to INR12999/year (billed annually); INR1999/month; INR2499/month; INR9999/year (billed annually)Pricing

    INR12999/year (billed annually); INR2499/month→INR12999/year (billed annually); INR1999/month; INR2499/month; INR9999/year (billed annually)

  3. Nov 12 · Yesterday

    Starter price changed from INR6999/year (billed annually) to INR3999/year (billed annually); INR6999/year (billed annually)Pricing

    INR6999/year (billed annually)→INR3999/year (billed annually); INR6999/year (billed annually)

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Sell online with your own website”

Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #2b2b81;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #d8d8e8;
  --accent: #f3b229;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #2B2B81 (~61%) · Surface #FFFFFF (~25%) · Text #FFFFFF (~7%) · Muted Text #D8D8E8 (~4%) · Accent #F3B229 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Instamojo cost?
Lite: ₹0/yr; Starter: ₹6,999/yr / ₹3,999/yr; Growth: ₹14,999/yr / ₹2,999/mo / ₹9,999/yr / ₹1,999/mo; Do-It-For-Me: Contact sales; BASIC: ₹0/yr; PRO: ₹12,999/yr / ₹2,499/mo / ₹9,999/yr / ₹1,999/mo; QUICK: ₹0/yr; SMART: ₹4,999/yr / ₹1,499/mo. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Instamojo get?
Vaneform estimates 686.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Instamojo and what platforms does it support?
Instamojo is catalogued under Online Store Builders: Sell online with your own website. Supported platforms: Mobile App, API.

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