Instamojo
Established LeaderSell online with your own website
instamojo.com Google PlayCommerce & Retail / Online Store Builders
- Monthly visits
- 686.4K
- Down16.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $4/mo
- Lower than 91% of peersNiche median $19/mo
- Launched
- 11y ago
- 2015-03-27 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
PayWhatYouWant Ebook - Lessons from one startup for another
Jun 16, 2015 · 11y agoLaunch page
Launched on Product HuntLaunch
The Easiest Way to Collect Payments Online
Mar 27, 2015 · 11y agoLaunch page
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct59%
- Organic Search14%
- Referrals14%
- Social9%
- Other3%
Countries
- India93%
- United States2%
Search
Domain authority —Domain registered 2010-10-05
| Keyword | Monthly volume |
|---|---|
| instamojo | 34.7K |
| instamojo payment gateway | 3,660 |
| instamojo login | 2,130 |
| insta mojo | 1,210 |
| instamozo | 360 |
Traffic data: Vaneform
Pricing
Trial: None · Enterprise custom tier · Observed 2026-11-12 · Pricing page
Entry price $4/mo, Lower than 91% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark
Latest price change · Nov 12: Growth price changed from INR14999/year (billed annually); INR2999/month to INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)View change history
Pages & changes
Key pages
Weekly snapshots- Homewww.instamojo.com:443/
- Pricingwww.instamojo.com/pricing/ Snapshot 2026-11-12
- Featureswww.instamojo.com/features/crm/ Snapshot 2026-11-12
Changes
- Nov 12 · Yesterday
Growth price changed from INR14999/year (billed annually); INR2999/month to INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)Pricing
INR14999/year (billed annually); INR2999/month→INR14999/year (billed annually); INR1999/month; INR2999/month; INR9999/year (billed annually)
- Nov 12 · Yesterday
PRO price changed from INR12999/year (billed annually); INR2499/month to INR12999/year (billed annually); INR1999/month; INR2499/month; INR9999/year (billed annually)Pricing
INR12999/year (billed annually); INR2499/month→INR12999/year (billed annually); INR1999/month; INR2499/month; INR9999/year (billed annually)
Design
Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Sell online with your own website”
Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Outcome & Speed Promise
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #2b2b81;
--surface: #ffffff;
--foreground: #ffffff;
--muted-foreground: #d8d8e8;
--accent: #f3b229;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #2B2B81 (~61%) · Surface #FFFFFF (~25%) · Text #FFFFFF (~7%) · Muted Text #D8D8E8 (~4%) · Accent #F3B229 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Instamojo cost?
- Lite: ₹0/yr; Starter: ₹6,999/yr / ₹3,999/yr; Growth: ₹14,999/yr / ₹2,999/mo / ₹9,999/yr / ₹1,999/mo; Do-It-For-Me: Contact sales; BASIC: ₹0/yr; PRO: ₹12,999/yr / ₹2,499/mo / ₹9,999/yr / ₹1,999/mo; QUICK: ₹0/yr; SMART: ₹4,999/yr / ₹1,499/mo. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Instamojo get?
- Vaneform estimates 686.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Instamojo and what platforms does it support?
- Instamojo is catalogued under Online Store Builders: Sell online with your own website. Supported platforms: Mobile App, API.
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