Products

Insurspy

How to Compare Car Insurance NZ

insurspy.co.nz Commerce & Retail / Shopping Assistants & Deals

AI Benchmark
Desktop
Mobile
Monthly visits
5.4K
Down61.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Edwin Zhu
No social account linked
Launched
13mo ago
2025-10-07 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Compare and save on New Zealand insurance in 30 seconds.

    Oct 7, 2025 · 13mo agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct44%
  • Organic Search24%
  • Referrals11%
  • Social5%
  • Other15%

Countries

  • New Zealand97%
  • Australia3%

Search

Domain authority —Domain registered 2025-02-13

KeywordMonthly volume
rego on hold2,510
vtnz wof price670
insurspy500
insuraspy70
what is a unit of power genis energy70

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-04 · Source page

Pages & changes

Tracked since 2025-10-07

Key pages

Weekly snapshots
Home
insurspy.co.nz/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Compare Car Insurance NZ in 30 Seconds”Positioning

    Compare Car Insurance Quotes in Real-Time and Save→Compare Car Insurance NZ in 30 Seconds

  2. Nov 1 · 14d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

  3. Nov 1 · 14d ago

    Adopted technology: Microsoft ClarityFeatures

    —→Microsoft Clarity

  4. Nov 1 · 14d ago

    Adopted technology: Open GraphFeatures

    —→Open Graph

  5. Nov 1 · 14d ago

    Adopted technology: TurbopackFeatures

    —→Turbopack

  6. Nov 1 · 14d ago

    Homepage title changed to “Compare Car Insurance Quotes NZ | Insurspy”Positioning

    Insurspy - Compare & Save NZ Insurance | 30s Quotes→Compare Car Insurance Quotes NZ | Insurspy

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Dark canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Compare Car Insurance NZ in 30 Seconds”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try

Palette · click to copy

5-D design score7.3 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Interactive Hero Demo / Tool
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #37219a;
  --foreground: #ffffff;
  --muted-foreground: #d9d2ee;
  --accent: #4b16c9;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~22%) · Surface #37219A (~18%) · Text #FFFFFF (~18%) · Muted Text #D9D2EE (~10%) · Accent #4B16C9 (~32%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Outcome & Speed Promise
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Dark canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Insurspy get?
Vaneform estimates 5.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Insurspy and what platforms does it support?
Insurspy is catalogued under Shopping Assistants & Deals: How to Compare Car Insurance NZ. Supported platforms: Web.

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