JoinBrands

# Design Brief: Hand-Drawn & Sketch (with Soft & Friendly)

Handwritten display accents, doodle annotations, and sketch-style illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f5f7;
  --foreground: #111111;
  --muted-foreground: #6b7280;
  --accent: #ff2d78;
  --radius: 9999px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~62%) · Surface #F4F5F7 (~16%) · Text #111111 (~10%) · Muted Text #6B7280 (~5%) · Accent #FF2D78 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Floating Pill Nav
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Direct Action Command
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Hand-Drawn & Sketch (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Rigid corporate stock photography
- Heavy 3D metallic renders
- Overly dense enterprise dashboards

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.