Products
AI Benchmark
Desktop
Mobile
Monthly visits
114.7K
Down45.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Frida Leibowitz
No social account linkedCo-created with Rachel Lauren
Launched
3y ago
2023-02-14 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events4 changes · 2 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Cash rewards app for saving and paying off debt

    May 5 · 6mo agoLaunch page

  • Launched on Product HuntLaunch

    The first rewards system for saving, not spending

    Apr 13 · 7mo agoLaunch page

  • Launched on BetaListLaunch

    Debbie Rewards – The first rewards app for good money habits — The first rewards app for good money habits

    Jun 27, 2025 · 17mo agoLaunch page

  • Launched on Google PlayLaunch

    Payoff, Save, Earn

    Feb 14, 2023 · 3y agoLaunch page

Store data

Google Play · App Store
Debbie Rewards
Debbie Rewards Google Playv2.6.33Everyone

Payoff, Save, Earn

Debbie Inc.Finance
Updated 4mo ago
Rating
★ 4.8811.9K ratings
Install scale
100,000+Min 100K installs
Price & IAP
FreeNo in-app purchases
First released
2023-02-14Store metadata
Rating Distribution (1★–5★)5★ 93% · 1★ 1%
5
93%
4
5%
3
1%
2
0%
1
1%
Store Screenshots (7)

Reach your money goals and earn rewards. Debbie is the first money app that rewards you for paying off credit card balances, building savings, reducing debt, and improving your financial habits. Track your money, stay on budget, and earn rewards as you make progress toward financial freedom. At the core of Debbie is a psychology-based money program designed to help you understand your relationship with money, build better habits, track your financial progress, and earn rewards for reaching important milestones. Whether you’re focused on paying off debt, growing savings, improving your credit score, or managing bills, Debbie helps keep you motivated every step of the way. FEATURES 💰 Earn Cash Rewards Get rewarded for completing money challenges, paying down debt, building savings, and reaching financial goals. 📈 Track Your Money Progress Connect your accounts to track savings, debt balances, credit card payments, and financial milestones in one place. 📅 Stay on Top of Bills Build healthy habits around paying bills on time, managing debt, and staying consistent with your financial goals. 🎯 Personalized Money Goals Set and complete personalized savings, debt payoff, and budgeting goals based on your unique financial situation. ⚡ Quick Wins Complete simple money challenges, like checking your account balance, reviewing your budget, or monitoring your credit score. 🧠 Pathway Take short personal finance courses designed to help you understand your money mindset, spending habits, and long-term financial behavior. The app is 100% free and sponsored by our partner financial institutions, primarily community-based credit unions committed to helping people improve their financial lives. HOW IT WORKS Download Debbie and complete your onboarding quiz We’ll learn about your financial goals, money habits, debt, savings, and spending patterns to personalize your experience. Accept your sponsor partner Debbie is free thanks to our sponsor partners. You’ll have the option to open a free checking or savings account, though you can begin using Debbie without opening a new account. Connect your accounts Securely connect your credit cards, loans, savings accounts, and other financial accounts to track progress toward your money goals. All data is encrypted and never sold. Start your personalized money program Learn practical personal finance skills, improve your money mindset, and build habits that support long-term financial success. Reach your goals and earn rewards Complete savings goals, debt payoff goals, budgeting challenges, and educational activities to earn points and celebrate your financial progress. Unlock lower rates and refinancing opportunities* As you progress through Debbie, gain access to tools that may help you reduce interest costs and save money on debt. FREQUENTLY ASKED QUESTIONS How much does Debbie cost? Debbie is completely free. How does Debbie make money? Our financial institution partners sponsor the platform and may compensate us when users choose products that fit their financial needs. How can Debbie help me save money? Debbie helps you build better financial habits, stay on budget, pay bills on time, reduce debt, increase savings, and avoid costly financial mistakes. Does Debbie really work? Debbie users pay off debt faster, save more money, and stay more engaged with their financial goals compared to typical consumers. Do you have a referral program? Yes. Eligible users can earn rewards for referring friends. Terms and conditions apply. DISCLOSURES Not a guarantee of approval. Debbie does not directly extend credit. Credit checks will not impact your credit score. Terms and conditions apply.

App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct73%
  • Referrals7%
  • Display Ads7%
  • Organic Search6%
  • Other6%

Countries

  • United States91%
  • Canada5%
  • India4%

Search

Domain authority —Domain registered 2020-07-12

KeywordMonthly volume
debbie6,550
debbie fintech460
debbie partner banks220
loans for cash app210
debbie bank tech120

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2026-05-05

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Rewards for”Positioning

    Get Paid to Pay off Debt, Save Money and Learn→Rewards for

  2. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  3. Nov 1 · 13d ago

    Removed technology: ZendeskFeatures

    Zendesk→—

  4. Nov 1 · 13d ago

    Removed technology: core-jsFeatures

    core-js→—

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Rewards for Learning”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Plus Jakarta Sans
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Floating Pill Nav
Theme & density
Light · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #e7f6ef;
  --surface: #ffffff;
  --foreground: #142414;
  --muted-foreground: #7e8e80;
  --accent: #1fa84a;
  --radius: 9999px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #E7F6EF (~46%) · Surface #FFFFFF (~26%) · Text #142414 (~10%) · Muted Text #7E8E80 (~8%) · Accent #1FA84A (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Debbie get?
Vaneform estimates 114.7K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Debbie and what platforms does it support?
Debbie is catalogued under Personal Finance & Budgeting: Boost your rewards with our partners. Supported platforms: Mobile App.

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.