Products

Root

Uses AIEstablished Leader

Car insurance made simple

joinroot.com Google Play App StoreFinance / Banking, Lending & Insurance

AI Benchmark
Desktop
Mobile
Monthly visits
1.3M
Up1.7%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Root Insurance
@rootinsurance· 5,570 followers+1 more creators
Launched
10y ago
2016-07-27 · Est.

Traffic

Monthly visitsData through Oct 2026
Events12 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Root reports $14M in net income for Q3 2026Product Activity

    Root reported $14M in net income for Q3 2026 while investing in growth across pricing, technology, and distribution.

    Nov 4 · 11d agoX Post

    At the time: 1.3M visits/mo12 concurrent moves
  • Launched on Google PlayLaunch

    Car insurance app on your phone. Drive with Root. You could save hundreds.

    Mar 29, 2017 · 9y agoLaunch page

  • Root launched on Product HuntLaunch

    Mobile-first car insurance; uses tech for cheaper rates

    Jul 27, 2016 · 10y agoSource

Store data

Google Play · App Store
Root: Better car insurance
Root: Better car insurance Google Playv357.0.0Everyone

Car insurance app on your phone. Drive with Root. You could save hundreds.

Root, IncFinance
Updated 4mo ago
Rating
★ 3.0838.1K ratings
Install scale
1,000,000+Min 1M installs
Price & IAP
FreeNo in-app purchases
First released
2017-03-29Store metadata
Rating Distribution (1★–5★)5★ 43% · 1★ 39%
5
43%
4
7%
3
5%
2
6%
1
39%
Store Screenshots (6)
Latest Release Notes (v357.0.0)

This week's release contains a few bug fixes and performance updates.

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save. With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve. See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today. Learn more at: https://www.root.com ------------------------------------------------------------- Why choose Root car insurance? • Over 1.5 million drivers already have Root • Rated “Excellent” on Trustpilot • Carvana Trusted Partner • Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine Everything you get with Root • Earn the price you deserve based mostly on how you drive • Manage everything all in an app • Personalize your coverage • File a claim in minutes • Get 24/7 Roadside Assistance ------------------------------------------------------------- Root renters insurance: If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app. ------------------------------------------------------------- Root Home Insurance: Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app. ----------------------------------------------------------- Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. Disclaimer for savings, NE and CO customers only: Savings compared to Root rate without completion of test drive. Actual savings vary by channel of sale, test drive score, and rating factors. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. By submitting a review for Root Insurance to the app store, you are granting Root the right to utilize, publish, and distribute, without limitation, for advertising, marketing, or commercial purposes, without any payment to or further authorization by you. Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Telematics is not used and resulting represented savings are not applicable in California. Referral program also not applicable in California. Visit joinroot.com/califaq for more information. Roadside Assistance purchased as separate coverage in CA.

App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Display Ads54%
  • Direct23%
  • Organic Search8%
  • Referrals5%
  • Other10%

Countries

  • United States99%

Search

Domain authority —Domain registered 2015-06-09

KeywordMonthly volume
allstate430.5K
root183K
root insurance31.4K
root car insurance3,660
root insurance login2,750

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2016-07-27

Key pages

Weekly snapshots
www.joinroot.com/ Snapshot 2026-11-13

Official blog & changelog

Recent articles & product updates
  • 2026-11-14BlogRead post

    5 tips for switching car insurance companies

    February 18, 2019 5 essential tips for switching your car insurance company Updated: 2/28/2020 Changing your car insurance company is not as complicated as you might think, and switching could amount to big savings that are worth a small ha

  • 2026-11-14BlogRead post

    How to choose a car insurance deductible

    December 31, 2019 Choosing a deductible Your car insurance deductible is one factor that puts you in control of how much you pay in premium—or, in plain English—how much you pay for your car insurance rate. In the Root app, you can instantl

  • 2026-11-14BlogRead post

    How much coverage do I really need?

    November 7, 2018 How much coverage do you really need? Everyone’s situation is different, so we can’t tell you how much coverage is enough. But, Root Insurance app can help you figure out your needs and understand coverage types, so you can

  • 2026-11-14BlogRead post

    Why did my car insurance go up

    May 18, 2018 Why your car insurance rate changes If you've ever opened an insurance renewal letter and been surprised or confused—we understand. We've all been there, too. Knowing the most common reasons why your car insurance rate fluctuat

Changes

  1. Nov 12 · 2d ago

    Product format no longer mentioned: Android AppFeatures

    android→—

    At the time: 1.3M visits/mo12 concurrent moves
  2. Nov 12 · 2d ago

    Added product format: APIFeatures

    —→api

    At the time: 1.3M visits/mo12 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Adobe Audience ManagerFeatures

    —→Adobe Audience Manager

    At the time: 1.3M visits/mo12 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: AppsflyerFeatures

    —→Appsflyer

    At the time: 1.3M visits/mo12 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: CriteoFeatures

    —→Criteo

    At the time: 1.3M visits/mo12 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

    At the time: 1.3M visits/mo12 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Car insurance made simple”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Root Sans
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #303d67;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #dce3f1;
  --accent: #ff5715;
  --radius: 8px;
  --font-heading: "Root Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Root Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #303D67 (~74%) · Surface #FFFFFF (~8%) · Text #FFFFFF (~12%) · Muted Text #DCE3F1 (~3%) · Accent #FF5715 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Root get?
Vaneform estimates 1.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Root and what platforms does it support?
Root is catalogued under Banking, Lending & Insurance: Car insurance made simple. Supported platforms: Mobile App, API.

Related products in this category

Finance / Banking, Lending & Insurance

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.