Root
Uses AIEstablished LeaderCar insurance made simple
joinroot.com Google Play App StoreFinance / Banking, Lending & Insurance
- Monthly visits
- 1.3M
- Up1.7%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-07-27 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- @Carvana @Hyundai (7/7) We're grateful to our customers, partners, teammates, and shareholders for their continued support. Read our full Q3 shareholder letter, including forward-looking statements: https://ir.joinroot.com/static-files/f214
@rootinsurance · 2026-11-04 · 2 likes · 0 reposts · 278 views
- @Carvana @Hyundai (6/7) We're investing in AI and automation across our insurance operations as AI agents begin changing how customers compare coverage and shop for insurance. Our focus remains on building long-term growth opportunities whi
@rootinsurance · 2026-11-04 · 1 likes · 0 reposts · 315 views
- Thanks to everyone who joined us to talk car insurance, severe weather, and everything in between. Catch up on the Q&A: https://www.reddit.com/r/RootInsurance/comments/1xcu9sr/ama_hey_reddit_im_chelsea_an_actuary_at_root/ 引用帖 @rootinsurance
@rootinsurance · 2026-11-02 · 8 likes · 1 reposts · 677 views
Root reports $14M in net income for Q3 2026Product Activity
Root reported $14M in net income for Q3 2026 while investing in growth across pricing, technology, and distribution.
Nov 4 · 11d agoX Post
At the time: 1.3M visits/mo12 concurrent movesLaunched on Google PlayLaunch
Car insurance app on your phone. Drive with Root. You could save hundreds.
Mar 29, 2017 · 9y agoLaunch page
Root launched on Product HuntLaunch
Mobile-first car insurance; uses tech for cheaper rates
Jul 27, 2016 · 10y agoSource
Store data
Car insurance app on your phone. Drive with Root. You could save hundreds.
- Rating
- ★ 3.0838.1K ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2017-03-29Store metadata
This week's release contains a few bug fixes and performance updates.
Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable. How do we do it? Our app is so smart, it actually gives you discounts based on how you drive. That means the safer you are, the more you can save. With smarter tech, better rates, fast claims, customizable coverage, and everything in an app, Root is the insurance good drivers deserve. See how much you could save with auto insurance that’s smarter, faster, simpler, and better—download the Root app today. Learn more at: https://www.root.com ------------------------------------------------------------- Why choose Root car insurance? • Over 1.5 million drivers already have Root • Rated “Excellent” on Trustpilot • Carvana Trusted Partner • Featured in Forbes, TechCrunch, Wired, The Washington Post, and Fortune Magazine Everything you get with Root • Earn the price you deserve based mostly on how you drive • Manage everything all in an app • Personalize your coverage • File a claim in minutes • Get 24/7 Roadside Assistance ------------------------------------------------------------- Root renters insurance: If you rent your house, condo, or apartment, you can get renters insurance starting at just $6/month. It covers your stuff when it's in your home and when it’s not (like your suitcase in a hotel), damage to your stuff from smoke or fire, a place to stay if your home is too damaged to live in, and even medical expenses if someone gets hurt in your home. And, it’s surprisingly cheap. Bundle with auto and have everything you need right in the app. ------------------------------------------------------------- Root Home Insurance: Get personalized protection for you, your home, and your belongings with Root Home. Your Root Home policy allows you to customize your homeowners coverage to best fit your needs, with easy payment setup and 24/7 customer service. Save on your homeowners insurance when you bundle with auto—it’s simple and convenient to bundle right in the Root app. ----------------------------------------------------------- Disclaimer for quotes: WE RESERVE THE RIGHT TO REFUSE TO QUOTE ANY INDIVIDUAL A PREMIUM RATE FOR THE INSURANCE ADVERTISED HEREIN. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. Disclaimer for savings, NE and CO customers only: Savings compared to Root rate without completion of test drive. Actual savings vary by channel of sale, test drive score, and rating factors. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. By submitting a review for Root Insurance to the app store, you are granting Root the right to utilize, publish, and distribute, without limitation, for advertising, marketing, or commercial purposes, without any payment to or further authorization by you. Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Telematics is not used and resulting represented savings are not applicable in California. Referral program also not applicable in California. Visit joinroot.com/califaq for more information. Roadside Assistance purchased as separate coverage in CA.
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Display Ads54%
- Direct23%
- Organic Search8%
- Referrals5%
- Other10%
Countries
- United States99%
Search
Domain authority —Domain registered 2015-06-09
| Keyword | Monthly volume |
|---|---|
| allstate | 430.5K |
| root | 183K |
| root insurance | 31.4K |
| root car insurance | 3,660 |
| root insurance login | 2,750 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshotsOfficial blog & changelog
Recent articles & product updates5 tips for switching car insurance companies
February 18, 2019 5 essential tips for switching your car insurance company Updated: 2/28/2020 Changing your car insurance company is not as complicated as you might think, and switching could amount to big savings that are worth a small ha
How to choose a car insurance deductible
December 31, 2019 Choosing a deductible Your car insurance deductible is one factor that puts you in control of how much you pay in premium—or, in plain English—how much you pay for your car insurance rate. In the Root app, you can instantl
How much coverage do I really need?
November 7, 2018 How much coverage do you really need? Everyone’s situation is different, so we can’t tell you how much coverage is enough. But, Root Insurance app can help you figure out your needs and understand coverage types, so you can
Why did my car insurance go up
May 18, 2018 Why your car insurance rate changes If you've ever opened an insurance renewal letter and been surprised or confused—we understand. We've all been there, too. Knowing the most common reasons why your car insurance rate fluctuat
Changes
Design
Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Car insurance made simple”
Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Large Hero Product Shot
- Metrics Strip
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Root Sans
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #303d67;
--surface: #ffffff;
--foreground: #ffffff;
--muted-foreground: #dce3f1;
--accent: #ff5715;
--radius: 8px;
--font-heading: "Root Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Root Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #303D67 (~74%) · Surface #FFFFFF (~8%) · Text #FFFFFF (~12%) · Muted Text #DCE3F1 (~3%) · Accent #FF5715 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Root get?
- Vaneform estimates 1.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Root and what platforms does it support?
- Root is catalogued under Banking, Lending & Insurance: Car insurance made simple. Supported platforms: Mobile App, API.
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