Secret
The Secret to save big on SaaS & AI tools
joinsecret.com Commerce & Retail / Shopping Assistants & Deals
- Monthly visits
- 191.8K
- Down29.7%MoMSep 2026
- Entry price
- $12.42/mo
- Higher than 73% of peersNiche median $7.99/mo
- Launched
- 7y ago
- 2019-09-10 · Est.
Traffic & revenue
- Nov 2026$18KSelf-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“Secret Update: How We Launch Two Annual Plans And Grew Revenue To $18K/Month”
Marketing moves
Launches, search & content, referrals, promotionsSecret launched on Product HuntLaunch
CRM marketing automation & customer service software suite
Jan 20, 2024 · 2y agoSource
Secret launched on Product HuntLaunch
Save $$$ on the best software to grow your business
Sep 28, 2023 · 3y agoSource
Secret launched on Product HuntLaunch
#1 Platform for Startup Deals & Resources
Jul 22, 2021 · 5y agoSource
Secret launched on Product HuntLaunch
Save up to $20,000 on 50+ SaaS deals. It’s totally free!
Sep 10, 2019 · 7y agoSource
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsSecret Update: How We Launch Two Annual Plans And Grew Revenue To $18K/Month
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered 2019-06-03
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($149) · Observed 2026-11-11 · Pricing page
Entry price $12.42/mo, Higher than 73% of peers; “Shopping Assistants & Deals” median is $7.99/mo.View pricing benchmark
Latest price change · Nov 11: Removed Free planView change history
Pages & changes
Key pages
Weekly snapshots- Homewww.joinsecret.com/
- Pricingwww.joinsecret.com/startups Snapshot 2026-11-11
- Featureswww.joinsecret.com/xero Snapshot 2026-11-11
Changes
Design
Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The Secret to save big on SaaS & AI tools”
Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + Input + Pure Typography & Geometry → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials
- Outcome & Speed Promise
- Centered Prompt / Input
- Metrics Strip
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Geist
- Hero layout
- Centered Headline + Input
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #fdf8f4;
--foreground: #252525;
--muted-foreground: #777777;
--accent: #f4b17f;
--radius: 8px;
--font-heading: "Geist", ui-sans-serif, system-ui, sans-serif;
--font-body: "Geist", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~78%) · Surface #FDF8F4 (~10%) · Text #252525 (~6%) · Muted Text #777777 (~4%) · Accent #F4B17F (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Centered Prompt / Input, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and pure typography & geometry visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Secret cost?
- Premium: $149/yr (billed annually). Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Secret get?
- Vaneform estimates 191.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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