JournalPlus

# Design Brief: Editorial (with Enterprise Clean)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #8a6844;
  --surface: #2a241f;
  --foreground: #ffffff;
  --muted-foreground: #d8cbb8;
  --accent: #f7f4ef;
  --radius: 16px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #8A6844 (~46%) · Surface #2A241F (~28%) · Text #FFFFFF (~12%) · Muted Text #D8CBB8 (~8%) · Accent #F7F4EF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Editorial (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.