Products

f.lux

f.lux® software to make your life better

justgetflux.com Utilities / System Utilities

AI Benchmark
Desktop
Mobile
Monthly visits
309.9K
Down2.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Lorna Herf
@lorna· 2,498 followersCo-created with Michael Herf
Launched
12y ago
2014-01-07 · Est.

Traffic

Monthly visitsData through Sep 2026
Events1 change

Marketing moves

Launches, search & content, referrals, promotions
X accounts@herf@lorna
  • f.lux launched on Product HuntLaunch

    Auto adjust your iOS display based on the time of day

    Nov 11, 2015 · 11y agoSource

  • f.lux launched on Product HuntLaunch

    color of your computer's display adapt to the time of day

    Oct 9, 2014 · 12y agoSource

  • f.lux launched on Product HuntLaunch

    Makes your computer's display adapt to the time of day

    Feb 3, 2014 · 12y agoSource

  • f.lux launched on Product HuntLaunch

    Adjusts your computer's display to adapt to the time of day

    Jan 7, 2014 · 12y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search66%
  • Direct25%
  • Social4%
  • Other6%

Countries

  • United States32%
  • Russia7%
  • United Kingdom4%
  • Canada4%
  • France4%

Search

Domain authority —Domain registered 2012-10-20

KeywordMonthly volume
flux263.9K
f.lux33.4K
f lux13.7K
f.lux download1,580
flux download1,360

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2014-01-07

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

Design

First-screen visual analysis & :root CSS

Retro & Nostalgic (Light canvas, dense density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“f.lux”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension

Palette · click to copy

5-D design score5.1 / 10
Typography
5.0
Color & Contrast
6.0
Layout & Spacing
5.0
Craft & Polish
5.0
Distinctiveness
4.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Dense
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Retro & Nostalgic

Pixel typography, classic OS window chrome, or warm vintage print palettes.

## Design Tokens

```css
:root {
  --background: #fff0e6;
  --surface: #fffaf6;
  --foreground: #514e49;
  --muted-foreground: #a59d95;
  --accent: #4878bc;
  --radius: 4px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFF0E6 (~69%) · Surface #FFFAF6 (~16%) · Text #514E49 (~7%) · Muted Text #A59D95 (~3%) · Accent #4878BC (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Dense
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Retro & Nostalgic (Light canvas, dense density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Generic modern corporate gradients
- Inconsistent mixing of modern flat UI and retro chrome

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does f.lux get?
Vaneform estimates 309.9K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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