Products

Keila

Easy & Reliable Email Newsletters Powered by Open Source

keila.io Source★ 2,263AGPL-3.0Marketing / Email Marketing

AI Benchmark
Desktop
Mobile
Monthly visits
9.7K
Down36.2%MoMSep 2026
MRR
$50Claimed
Disclosed 2026-10-03Indie Hackers
Entry price
$9.5/mo
Lower than 79% of peersNiche median $20/mo
Creators
Philipp
No social account linked
Launched
38d ago
2026-10-07 · Est.

Traffic & revenue

Last 12 months
Monthly visitsData through Sep 2026 · Oct 2026 pending
MRRSelf-reported, unverified · Indie Hackers
  • Oct 2026$50Self-reported MRR · unverified
Events1 revenue disclosure · 5 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on DevHuntLaunch

    Keila — Open-source email newsletter tool

    Oct 7 · 38d agoLaunch page

    At the time: 9.7K visits/mo5 concurrent moves

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
selfh.st★ 2,263 Stars · 178 ForksAGPL-3.0Elixir
2021-01-01Source
Replaces / alternatives to:
Substack

Open source newsletter tool

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-11-04
GitHub Stars
★ 2,263
Forks
178
License
AGPL-3.0
Primary language
Elixir
COSS Monetization Path:Community Self-Hosted (AGPL-3.0 · Docker) → Managed Cloud (from $9.5/mo)
View cloud pricing →

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other10%

Countries

  • Germany27%
  • United States21%
  • India12%
  • Brazil10%
  • Türkiye8%

Search

Domain authority 57Domain registered 2020-12-19

KeywordMonthly volume
keila3,250
keila email170
open sournce newltter140
github repo for email selfhosted130
keila how to send campaign70

Traffic data: Vaneform

Pricing

Keila XS
$9.5/mo
2,000 emails/month · unlimited contacts · unlimited projects
Keila S
$18.33/mo
5,000 emails/month · unlimited contacts · unlimited projects
Keila M
$36.66/mo
15,000 emails/month · unlimited contacts · unlimited projects
Keila L
$73.32/mo
50,000 emails/month · unlimited contacts · unlimited projects
Keila XL
$146.64/mo
100,000 emails/month · unlimited contacts · unlimited projects
Keila XXL
$299/mo
250,000 emails/month · unlimited contacts · unlimited projects

Trial: None · 6 paid tiers ($9.5–$299) · Observed 2026-11-04 · Pricing page

Entry price $9.5/mo, Lower than 79% of peers; “Email Marketing” median is $20/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: CaddyFeatures

    —→Caddy

  2. Nov 1 · 13d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

  3. Nov 1 · 13d ago

    Removed technology: NginxFeatures

    Nginx→—

  4. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  5. Nov 1 · 13d ago

    Removed technology: UbuntuFeatures

    Ubuntu→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Easy & Reliable Email Newsletters Powered by Open Source”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f1f3f4;
  --foreground: #171d2a;
  --muted-foreground: #4b5058;
  --accent: #18a152;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~73%) · Surface #F1F3F4 (~11%) · Text #171D2A (~8%) · Muted Text #4B5058 (~5%) · Accent #18A152 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Keila cost?
Keila XS: $9.5/mo; Keila S: $18.33/mo; Keila M: $36.66/mo; Keila L: $73.32/mo; Keila XL: $146.64/mo; Keila XXL: $299/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Keila get?
Vaneform estimates 9.7K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Keila and what platforms does it support?
Keila is catalogued under Email Marketing: Easy & Reliable Email Newsletters Powered by Open Source. Supported platforms: Web.
Is Keila open source?
Keila has a public repository (https://github.com/pentacent/keila) under the AGPL-3.0 license, recording 2,263 GitHub stars, and supporting self-hosted deployment.Source
What is Keila's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $50 /mo stated on 2026-10-03.Source

Related products in this category

Marketing / Email Marketing

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