Products

Know Your Dosh

Most families aren’t bad with money. They avoid it when things feel unclear.

knowyourdosh.com Finance / Banking, Lending & Insurance

AI Benchmark
Desktop
Mobile
Monthly visits
5.9K
Sep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$5.29/mo
Lower than 88% of peersNiche median $19/mo
Creators
Iain Russell
@knowyourdosh· 6 followers
Launched
17mo ago
2025-06-11 · Est.

Traffic

Monthly visitsData through Sep 2026
Events12 changes

Marketing moves

Launches, search & content, referrals, promotions

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct35%
  • Organic Search25%
  • Referrals11%
  • Display Ads8%
  • Other21%

Countries

  • India57%
  • United Kingdom43%

Search

Domain authority —Domain registered 2021-04-13

KeywordMonthly volume
know your dosh260
know your dosh(80
know your dosh website60
knowyourdosh30
know your dosh iainrussell20

Traffic data: Vaneform

Pricing

Starter
Free
2 members · 5 assets · 2 bank syncs
Lite
£4.99/month / £49.99/year
4 members · 15 assets · 5 bank syncs · Full budgeting
Pro
£9.99/month / £99.99/year
8 members · 25 assets · 10 bank syncs · Multi-currency · Cashflow analysis
Elite
£14.99/month / £149.99/year
Unlimited everything

Trial: None · Observed 2026-11-04 · Pricing page

Entry price $5.29/mo, Lower than 88% of peers; “Banking, Lending & Insurance” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2025-06-11

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Most families aren’t bad with money. They avoid it when things feel unclear.”Positioning

    Empowering families to secure their financial future→Most families aren’t bad with money. They avoid it when things feel unclear.

  2. Nov 1 · 13d ago

    Removed technology: Font AwesomeFeatures

    Font Awesome→—

  3. Nov 1 · 13d ago

    Adopted technology: Google Font APIFeatures

    —→Google Font API

  4. Nov 1 · 13d ago

    Adopted technology: Hello ElementorFeatures

    —→Hello Elementor

  5. Nov 1 · 13d ago

    Removed technology: IsotopeFeatures

    Isotope→—

  6. Nov 1 · 13d ago

    Adopted technology: JetpackFeatures

    —→Jetpack

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Most families aren’t bad with money. They avoid it when things feel unclear.”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Plus Jakarta Sans
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #167d68;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #d8dceb;
  --accent: #08c653;
  --radius: 16px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #167D68 (~56%) · Surface #FFFFFF (~14%) · Text #FFFFFF (~16%) · Muted Text #D8DCEB (~6%) · Accent #08C653 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Know Your Dosh cost?
Starter: Free; Lite: £4.99/month / £49.99/year; Pro: £9.99/month / £99.99/year; Elite: £14.99/month / £149.99/year. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Know Your Dosh get?
Vaneform estimates 5.9K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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