Products
AI Benchmark
Desktop
Mobile
Monthly visits
271.7K
Down12.1%MoMSep 2026
ARR
$100MClaimed
≈ $8.3M/mo · 2023-10-01GetLatka
Entry price
$25/mo
Higher than 56% of peersNiche median $19/mo
Creators
Augusto Marietti
@sonicaghi· 5,929 followersCo-created with Marco Palladino
Launched
7y ago
2019-06-26 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events13 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2023-10-01$100M/yr(≈ $8.3M/mo)ClaimedGetLatka

    “Kong Inc's annual recurring revenue was $100M in October 2023, according to konghq.com. No later figure has been reported.”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (1 pts)Launch

    Kong Gateway 3.0

    Sep 28, 2022 · 4y agoLaunch page

  • Launched on Show HN (12 pts · 7 comments)Launch

    Multi-Cluster and Multi-Cloud Service Meshes with CNCF's Kuma and Envoy

    Sep 10, 2020 · 6y agoLaunch page

  • Launched on V2EX (11 comments)Launch

    翻译了一份 基于 openresty 的微服务网关 Kong 的中文文档 — 文档地址: 本文档是基于 1.1.x 版本,目前官网已经更新至 1.2.x 版本,如果使用的最新版本,请查看 并注意差别。 翻译这个文档的原因是自己正好在学习这个 kong,一方面也是锻炼自己的英语能力,所以采用的是人工+机翻结合的方式,如果有遇到翻译的不够通顺,或者对于翻译…

    Jun 26, 2019 · 7y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
V2EX
2019-06-26Source
GetLatka879 team membersFunding $344.3M
2026-10-13Source

Kong Inc is an open-source API platform company headquartered in San Francisco that helps enterprises manage, secure, and govern APIs across their organizations.

Open Source & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search32%
  • Referrals9%
  • Paid Search6%
  • Other12%

Countries

  • United States22%
  • India15%
  • Germany12%
  • Brazil5%
  • United Kingdom3%

Search

Domain authority —Domain registered 2017-02-22

KeywordMonthly volume
kong48.1K
kong api gateway5,650
kong ai3,920
kong gateway2,680
kong ai gateway2,140

Traffic data: Vaneform

Pricing

Plus
$25/mo
1 million requests · 10 million requests/month · First 1M requests included/month · 14 months · 1 Portal included; 2 maximum
Enterprise
Contact sales
No region limitations · 1 Portal included; no maximum
Gateway Enterprise
Contact sales

Trial: 30-Day Free Trial | no credit card required · 1 paid tier ($25) · Enterprise custom tier · Observed 2026-11-09 · Pricing page

Entry price $25/mo, Higher than 56% of peers; “APIs, Webhooks & Integration Infrastructure” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “AI Connectivity”Positioning

    The API and AI platform for agents for LLMs for events for MCP for microservices→AI Connectivity

  2. Nov 1 · 13d ago

    Adopted technology: Adobe Audience ManagerFeatures

    —→Adobe Audience Manager

  3. Nov 1 · 13d ago

    Adopted technology: Adobe Client Data LayerFeatures

    —→Adobe Client Data Layer

  4. Nov 1 · 13d ago

    Adopted technology: Adobe Experience Platform LaunchFeatures

    —→Adobe Experience Platform Launch

  5. Nov 1 · 13d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

  6. Nov 1 · 13d ago

    Removed technology: Font AwesomeFeatures

    Font Awesome→—

Design

First-screen visual analysis & :root CSS

Precision Swiss Grid (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“# AI Connectivity”

Split Copy & Visual hero structure paired with email capture / waitlist CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Email Capture / Waitlist · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
funnel
Primary visual
3D Render / Tactile Object
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Precision Swiss Grid (with Enterprise Clean)

Exposed 1px hairline grid rules with intersection crosshairs, modular bento cards, and strict geometric alignment with modern engineering craft.

## Design Tokens

```css
:root {
  --background: #cdd4cb;
  --surface: #bcc2ba;
  --foreground: #000000;
  --muted-foreground: #4a4d49;
  --accent: #ccff00;
  --radius: 9999px;
  --font-heading: "funnel", ui-sans-serif, system-ui, sans-serif;
  --font-body: "funnel", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #CDD4CB (~77%) · Surface #BCC2BA (~9%) · Text #000000 (~7%) · Muted Text #4A4D49 (~4%) · Accent #CCFF00 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with email capture / waitlist CTA and customer / press logo strip.
- Visual summary: Precision Swiss Grid (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Soft organic blobs
- Misaligned freeform floating elements
- Heavy drop shadows that obscure grid hairlines

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Kong cost?
Plus: $25/mo; Enterprise: Contact sales; Gateway Enterprise: Contact sales. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Kong get?
Vaneform estimates 271.7K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Kong and what platforms does it support?
Kong is catalogued under APIs, Webhooks & Integration Infrastructure: AI Connectivity. Supported platforms: MCP Server, CLI / SDK, API.
What is Kong's publicly disclosed revenue?
GetLatka records a founder-reported figure of $100M /yr stated on 2023-10-01.Source

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