Products

Kumu

Make sense of your messy world.

kumu.io Productivity & Collaboration / Whiteboards & Diagrams

AI Benchmark
Desktop
Mobile
Monthly visits
197.8K
Up24.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$9/mo
Higher than 49% of peersNiche median $9/mo
Creators
Jeff Mohr
@jeffcmohr· 538 followersCo-created with jeffcmohr
Launched
12y ago
2014-09-05 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending

Marketing moves

Launches, search & content, referrals, promotions
  • Kumu launched on Product HuntLaunch

    Beautifully organize complex data into relationship maps

    Feb 1, 2021 · 5y agoSource

  • Kumu launched on Show HN (29 pts · 16 comments)Launch

    Network of celebrity ice bucket challenges, visualized

    Sep 5, 2014 · 12y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct62%
  • Organic Search16%
  • Referrals10%
  • Social7%
  • Other5%

Countries

  • United States33%
  • United Kingdom10%
  • Netherlands8%
  • Canada7%
  • Australia5%

Search

Domain authority —Domain registered 2012-08-21

KeywordMonthly volume
jala live43.5K
kumu6,610
madrusan cocktail branches280
chart of philosophical influences170

Traffic data: Vaneform

Pricing

Basic workspaces
FREE
Unlimited public projects
Pro workspaces
$10/mo
Private projects
$9/mo
Kumu Enterprise
Contact sales
99.95% uptime SLA

Trial: Two-week free trial of private projects · 2 paid tiers ($9–$10) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $9/mo, Higher than 49% of peers; “Whiteboards & Diagrams” median is $9/mo.View pricing benchmark

Pages & changes

Tracked since 2021-02-01

Key pages

Weekly snapshots
kumu.io/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Make sense of your messy world.”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Lato
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f6f7f8;
  --foreground: #2c2c2c;
  --muted-foreground: #8b8b8b;
  --accent: #2ea3e8;
  --radius: 4px;
  --font-heading: "Lato", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~72%) · Surface #F6F7F8 (~12%) · Text #2C2C2C (~8%) · Muted Text #8B8B8B (~5%) · Accent #2EA3E8 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Kumu cost?
Basic workspaces: FREE; Pro workspaces: $10/mo; Private projects: $9/mo; Kumu Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Kumu get?
Vaneform estimates 197.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Kumu and what platforms does it support?
Kumu is catalogued under Whiteboards & Diagrams: Make sense of your messy world.. Supported platforms: Web.

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