Products

LastPass

Uses AICategory Giant

Your team is using AI. See it, secure it, say yes.

lastpass.com Google Play App Store Chrome Web Store RedditSecurity & Privacy / Passwords & Identity

AI Benchmark
Desktop
Mobile
Monthly visits
19.1M
Down6.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
LastPass
@lastpass· 45.4K followersCo-created with LastPass Support
Launched
11y ago
2015-01-20 · Est.

Traffic

Monthly visitsData through Sep 2026
Events11 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • LastPass launched on DevHuntLaunch

    LastPass — Password manager

    Nov 7 · 7d agoSource

  • LastPass launched on Product HuntLaunch

    Securely share passwords & account info with up to 6 people.

    Oct 18, 2017 · 9y agoSource

  • LastPass launched on Product HuntLaunch

    LastPass is now Free to sync across devices!

    Nov 2, 2016 · 10y agoSource

  • LastPass launched on Product HuntLaunch

    UI overhaul. Emergency access.

    Jan 5, 2016 · 10y agoSource

  • LastPass launched on Product HuntLaunch

    Newly launched Mac OS X integration for password management

    Jan 20, 2015 · 11y agoSource

Store data

Google Play · App Store · Chrome Web Store
LastPass Password Manager
LastPass Password Manager Google Playv6.55.1.26460Everyone

The Last Password you will ever need.

LastPass US LPProductivity
Updated 4mo ago
Rating
★ 3.73235.7K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeIAP $0.99 - $35.99 per item
Current version
v6.55.1.26460Store metadata
Rating Distribution (1★–5★)5★ 56% · 1★ 21%
5
56%
4
10%
3
6%
2
7%
1
21%
Store Screenshots (12)
Latest Release Notes (v6.55.1.26460)

You'll have a more reliable experience thanks to various minor bug fixes.

LastPass is a password manager that secures your passwords and personal information in an encrypted vault. As you visit apps and sites, LastPass autofills your login credentials. From your LastPass vault, you can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information securely in notes, and more. All you have to do is remember your LastPass master password, and LastPass will autofill web browser and app logins for you. Stop getting locked out of your online accounts or struggling with frustrating password resets. Let LastPass remember your passwords for you and keep you safe online. NEW TO LASTPASS? Download LastPass now and get the protection you need for your online information. • Store usernames and passwords for all your online accounts securely in your LastPass encrypted vault. • Autofill your usernames and passwords in apps and websites. Simply launch your apps or navigate to a sign-in page and LastPass will fill in your credentials. • For Android Oreo and future OS releases, automatically save usernames and passwords to your vault as you visit each site and app. • Never forget a password again. Only remember your LastPass master password and LastPass secures the rest. • With automatic device sync, anything you save on one device is instantly available on other devices. • Securely store information like credit card numbers, health insurance cards, and notes in the encrypted vault. • Log in with your fingerprint or face for simple, secure access to everything in LastPass. • Safely and conveniently share passwords with others, such as the cable login or Wi-Fi password. • Create secure passwords in one click with the built-in password generator. • Multi-factor authentication (MFA) secures your password vault to add a second layer of protection to your account. LastPass never has the key to your encrypted data, so your information is available to you, and only you. Your vault is encrypted with bank-level, AES 256-bit encryption. Trusted by Millions • Trusted by 30+ million users and 85,000+ businesses • LastPass has been highlighted in PCWorld, Inc., PCMag, ITProPortal, LaptopMag, TechRadar, U.S. News & World Report, NPR, TODAY, TechCrunch, CIO, and more! Get more with LastPass Premium: LastPass offers a free 30-day trial of our Premium solution. With our LastPass Premium and Families, you will benefit from: • Unlimited device type access from any operating system • Unlimited sharing of passwords, items, and notes • 1GB encrypted file storage • Premium multi-factor authentication (MFA), like YubiKey • Emergency access • Personal support USE OF ACCESSIBILITY LastPass uses Android Accessibility to ensure a smooth experience filling logins across apps and websites on browsers and older versions of Android that don't support Android's Autofill feature. Terms of service: https://www.lastpass.com/legal-center/terms-of-service/ Download LastPass today for simple, secure access to your passwords! Give us feedback Keep the feedback coming! Join the conversation by providing feedback, giving product suggestions, or asking questions in our online community: https://support.lastpass.com/s/community

LastPass Password Manager
LastPass Password Manager App Storev6.56.04+
LastPass US LPProductivityUtilities· 8 languages
Updated 4mo ago
Rating
★ 4.3857.1K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2009-08-01190 MB
Rating Distribution (1★–5★)5★ 78% · 1★ 11%
5
78%
4
6%
3
2%
2
2%
1
11%
Store Screenshots (10)
Latest Release Notes (v6.56.0)

You'll have a more reliable experience thanks to various minor bug fixes.

Tired of forgetting passwords or resetting them constantly? Meet LastPass, the trusted password manager—used by millions of people and thousands of businesses—to keep passwords and other account info safe, secure, and always within reach. With LastPass, you only need to remember one master password. We’ll handle the rest—autofilling logins, generating secure passwords, and syncing across all your devices. Whether you're browsing on your iPhone or logging into your favorite apps, LastPass makes it effortless. WHY MILLIONS TRUST LASTPASS - Secure Password Vault: Store all your passwords, passphrases, usernames, and payment methods in one encrypted place. - Autofill Made Easy: Instantly fill in login credentials on websites and in apps—no typing required. - One Master Password: Just remember one password—LastPass remembers the rest. - More Than Passwords: Securely store credit cards, insurance info, social security numbers, and private notes. - Share Securely: Share passwords safely with family, friends, or coworkers. - Built-In Password Generator: Create strong, unique passwords and passphrases in a single tap. - Multi-Factor Authentication (MFA): Add an extra layer of protection to your password app. GO PREMIUM FOR MORE POWER Try LastPass Premium free for 30 days and unlock: - Unlimited device access across all platforms - Access on Chrome, Safari, and other browser extensions - Unlimited sharing of passwords and notes - 1GB of encrypted file storage - Advanced MFA options like YubiKey - Emergency access for trusted contacts - Priority customer support BUILT FOR SECURITY Your data is encrypted with bank-grade AES-256 encryption—only you can unlock your vault. Even we can’t access it. RECOGNIZED. RESPECTED. RECOMMENDED. There’s a reason LastPass is trusted by millions and featured in top publications like Forbes, PCMag, TechRadar, and ZDNet. We consistently lead the way in ease of use and customer support, earning top ratings on platforms like G2. When it comes to password managers, users and experts agree—LastPass delivers. DOWNLOAD LASTPASS TODAY Start using the smarter, safer way to manage your passwords and passkeys. Terms of Service: https://www.lastpass.com/legal-center/terms-of-service/

Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct64%
  • Organic Search21%
  • Email6%
  • Referrals3%
  • Other4%

Countries

  • United States61%
  • United Kingdom5%
  • Australia3%
  • Germany3%
  • Canada3%

Search

Domain authority 88Domain registered 2005-03-08

KeywordMonthly volume
password manager2.7M
password generator965.8K
lastpass309.2K
random password generator253.2K
generate password158.6K

Traffic data: Vaneform

Pricing

Teams
{LPTeams} · user/month · billed annually
Business
{LPBusiness}
Business Max
{LPBusinessSSOMFA}
Premium
Unknown
Families
Unknown
Plus
{LPPlus} /month billed annually
Free plan
Free

Trial: None · Observed 2026-11-05 · Pricing page

Pages & changes

Tracked since 2015-01-20

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Your team is using AI. See it, secure it, say yes.”Positioning

    Every login lives in LastPass→Your team is using AI. See it, secure it, say yes.

  2. Nov 1 · 13d ago

    Removed technology: 6senseFeatures

    6sense→—

  3. Nov 1 · 13d ago

    Adopted technology: AkamaiFeatures

    —→Akamai

  4. Nov 1 · 13d ago

    Adopted technology: Akamai Bot ManagerFeatures

    —→Akamai Bot Manager

  5. Nov 1 · 13d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

  6. Nov 1 · 13d ago

    Removed technology: Cloudflare Bot ManagementFeatures

    Cloudflare Bot Management→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your team is using AI. See it, secure it, say yes.”

Headline Over Large Product Shot hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
Source Sans 3
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #303a53;
  --surface: #eef2f6;
  --foreground: #ffffff;
  --muted-foreground: #aeb7c7;
  --accent: #d71340;
  --radius: 8px;
  --font-heading: "Source Sans 3", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Source Sans 3", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #303A53 (~68%) · Surface #EEF2F6 (~15%) · Text #FFFFFF (~7%) · Muted Text #AEB7C7 (~7%) · Accent #D71340 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does LastPass cost?
Teams: {LPTeams} · user/month · billed annually; Business: {LPBusiness}; Business Max: {LPBusinessSSOMFA}; Premium: Unknown; Families: Unknown; Plus: {LPPlus} /month billed annually; Free plan: Free. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does LastPass get?
Vaneform estimates 19.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Security & Privacy / Passwords & Identity

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