Products

Why We Buy

Become the smartest marketer in the room

learnwhywebuy.com Marketing / Conversion Optimization & Social Proof

AI Benchmark
Desktop
Mobile
Monthly visits
14.1K
Down34.1%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Katelyn Bourgoin 🧠
@katebour· 150.6K followers
Launched
4y ago
2022-03-07 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • New product launchLaunch

    Mar 7, 2022 · 4y agoWebsite

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct31%
  • Organic Search30%
  • Referrals9%
  • Social8%
  • Other22%

Countries

  • United States38%
  • Vietnam10%
  • Mexico8%
  • India7%
  • Australia6%

Search

Domain authority —Domain registered 2022-03-07

KeywordMonthly volume
katelyn bourgoin1,260
buywhy ai , what other websites are similar340
whywebuy280
customer camp200
why we buy newsletter160

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-12 · Source page

Pages & changes

Tracked since 2026-11-04

Key pages

Weekly snapshots
Home
learnwhywebuy.com/ Snapshot 2026-11-12

Changes

  1. Nov 12 · 3d ago

    Homepage tagline changed to “Become the smartest marketer in the room”Positioning

    Stop guessing what works. Get the free newsletter helping ==63,353== marketing geeks to sell more (and look like a genius) using buyer psychology→Become the smartest marketer in the room

  2. Nov 1 · 14d ago

    Adopted technology: Twitter Emoji (Twemoji)Features

    —→Twitter Emoji (Twemoji)

  3. Nov 1 · 14d ago

    Adopted technology: Vue.jsFeatures

    —→Vue.js

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring centered headline + input layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Become the smartest marketer in the room”

Centered Headline + Input hero structure paired with email capture / waitlist CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Illustration / Character Art → Email Capture / Waitlist · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.8 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
8.0

Structure

Fonts
Nunito
Primary visual
Illustration / Character Art
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Soft & Friendly)

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #202020;
  --surface: #ffffff;
  --foreground: #f8f8f8;
  --muted-foreground: #b8b8b8;
  --accent: #f5f000;
  --radius: 4px;
  --font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #202020 (~67%) · Surface #FFFFFF (~10%) · Text #F8F8F8 (~13%) · Muted Text #B8B8B8 (~3%) · Accent #F5F000 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Centered Prompt / Input, Metrics Strip, Custom Illustration
- Spatial layout notes: Centered Headline + Input hero structure paired with email capture / waitlist CTA and stacked avatars & testimonials.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring centered headline + input layout and illustration / character art visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Why We Buy get?
Vaneform estimates 14.1K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Why We Buy and what platforms does it support?
Why We Buy is catalogued under Conversion Optimization & Social Proof: Become the smartest marketer in the room. Supported platforms: Web.

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