Products

Lively

Uses AI

Smarter HSAs. Better benefits for you.

livelyme.com App Store Google PlayFinance / Banking, Lending & Insurance

AI Benchmark
Desktop
Mobile
Monthly visits
341.7K
Up0.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$200/mo
Higher than 91% of peersNiche median $18.494999999999997/mo
Creators
Shobin Uralil
@livelyhsa· 648 followers
Launched
9y ago
2017-03-01 · Est.

Traffic

Monthly visitsData through Sep 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Invest in your health. The 401k for healthcare.

    Sep 26, 2017 · 9y agoLaunch page

  • Launched on Product HuntLaunch

    Zenefits for health savings accounts

    Mar 1, 2017 · 9y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct48%
  • Organic Search15%
  • Paid Search11%
  • Email4%
  • Other22%

Countries

  • United States98%
  • Canada1%

Search

Domain authority —Domain registered 2016-04-07

KeywordMonthly volume
lively38.1K
lively hsa6,470
lively login2,650
lively hsa login970
lively fsa760

Traffic data: Vaneform

Pricing

INDIVIDUALS
Free
BUSINESSES
Unknown
Subject to a $200 monthly minimum

Trial: None · Free tier included · Observed 2026-11-03 · Pricing page

Entry price $200/mo, Higher than 91% of peers; “Banking, Lending & Insurance” median is $18.494999999999997/mo.View pricing benchmark

Pages & changes

Tracked since 2017-03-01

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: DreamdataFeatures

    Dreamdata→—

  2. Nov 1 · 13d ago

    Removed technology: MarketoFeatures

    Marketo→—

  3. Nov 1 · 13d ago

    Adopted technology: reCAPTCHAFeatures

    —→reCAPTCHA

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Smarter HSAs. Better benefits for you.”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Pure Typography & Geometry → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

  • Category Positioning Anchor

Palette · click to copy

5-D design score6.3 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
6.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
Inter
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f3f4f6;
  --surface: #ffffff;
  --foreground: #1a1a1a;
  --muted-foreground: #6b7280;
  --accent: #e11d74;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F3F4F6 (~72%) · Surface #FFFFFF (~10%) · Text #1A1A1A (~8%) · Muted Text #6B7280 (~5%) · Accent #E11D74 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Lively cost?
INDIVIDUALS: Free; BUSINESSES: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Lively get?
Vaneform estimates 341.7K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Banking, Lending & Insurance

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