Looka
AI-nativeEstablished LeaderDesign your own beautiful brand
looka.com Design / Graphic & Brand Design
- Monthly visits
- 771.8K
- Down2.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $8/mo
- Lower than 72% of peersNiche median $10.5/mo
- Launched
- 9y ago
- 2016-11-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- With AI writing everywhere and terrible, now I make extra effort to avoid cliches and figures of speech in my own writing because it reads like slop.
@andrewbrownmart · 2026-10-30 · 0 likes · 0 reposts · 28 views
Looka (formerly Logojoy) launched on Show HN (15 pts · 2 comments)Launch
A good business name generator
May 25, 2021 · 5y agoSource
Looka (formerly Logojoy) launched on Product HuntLaunch
Generate names, check availability, and see logo ideas
May 25, 2021 · 5y agoSource
Looka (formerly Logojoy) launched on Product HuntLaunch
Looka (formerly Logojoy)
Nov 22, 2016 · 9y agoSource
Traffic sources
Traffic breakdown
Channels
- Organic Search43%
- Direct42%
- Paid Search5%
- Social3%
- Other6%
Countries
- United States18%
- India11%
- United Kingdom6%
- Brazil4%
- Singapore4%
Search
Domain authority —Domain registered 2014-04-08
| Keyword | Monthly volume |
|---|---|
| free logo maker | 1.9M |
| logo maker | 167.2K |
| namelix | 121.8K |
| logo generator | 90.9K |
| looka | 39.4K |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($35–$129) · Observed 2026-11-11 · Pricing page
Entry price $8/mo, Lower than 72% of peers; “Graphic & Brand Design” median is $10.5/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Design your own beautiful brand”
Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials
- Direct Action Command
- Centered Prompt / Input
- Large Hero Product Shot
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Circular
- Hero layout
- Centered Headline + Input
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f4f5f7;
--foreground: #090b17;
--muted-foreground: #6d7282;
--accent: #5340ff;
--radius: 8px;
--font-heading: "Circular", ui-sans-serif, system-ui, sans-serif;
--font-body: "Circular", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~80%) · Surface #F4F5F7 (~7%) · Text #090B17 (~6%) · Muted Text #6D7282 (~4%) · Accent #5340FF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Looka cost?
- Brand Kit Subscription: $96/yr (billed annually); Brand Kit Web Subscription: $129/yr (billed annually); Basic Logo Package: $35/once; Premium Logo Package: $72/once. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Looka get?
- Vaneform estimates 771.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Looka and what platforms does it support?
- Looka is catalogued under Graphic & Brand Design: Design your own beautiful brand. Supported platforms: Web.
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