Products

Looka

AI-nativeEstablished Leader

Design your own beautiful brand

looka.com Design / Graphic & Brand Design

AI Benchmark
Desktop
Mobile
Monthly visits
771.8K
Down2.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$8/mo
Lower than 72% of peersNiche median $10.5/mo
Creators
Andrew B. Martin
@andrewbrownmart· 528 followersCo-created with Dawson Whitfield
Launched
9y ago
2016-11-22 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending

Marketing moves

Launches, search & content, referrals, promotions
  • Looka (formerly Logojoy) launched on Show HN (15 pts · 2 comments)Launch

    A good business name generator

    May 25, 2021 · 5y agoSource

  • Looka (formerly Logojoy) launched on Product HuntLaunch

    Generate names, check availability, and see logo ideas

    May 25, 2021 · 5y agoSource

  • Looka (formerly Logojoy) launched on Product HuntLaunch

    Looka (formerly Logojoy)

    Nov 22, 2016 · 9y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search43%
  • Direct42%
  • Paid Search5%
  • Social3%
  • Other6%

Countries

  • United States18%
  • India11%
  • United Kingdom6%
  • Brazil4%
  • Singapore4%

Search

Domain authority —Domain registered 2014-04-08

KeywordMonthly volume
free logo maker1.9M
logo maker167.2K
namelix121.8K
logo generator90.9K
looka39.4K

Traffic data: Vaneform

Pricing

Brand Kit Subscription
$96/yr (billed annually)
Make unlimited changes to your logo · 300+ ready-to-use branded assets
Brand Kit Web Subscription
$129/yr (billed annually)
Everything in Brand Kit Subscription
Basic Logo Package
$35/once
One PNG logo file
Premium Logo Package
$72/once
Multiple high-res file types (PNG, EPS, SVG, PDF) · Multiple color variations (including transparent backgrounds) · Unlimited post-purchase changes · Lifetime technical support

Trial: None · 4 paid tiers ($35–$129) · Observed 2026-11-11 · Pricing page

Entry price $8/mo, Lower than 72% of peers; “Graphic & Brand Design” median is $10.5/mo.View pricing benchmark

Pages & changes

Tracked since 2021-05-25

Key pages

Weekly snapshots
looka.com/ Snapshot 2026-11-11

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Design your own beautiful brand”

Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Circular
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f5f7;
  --foreground: #090b17;
  --muted-foreground: #6d7282;
  --accent: #5340ff;
  --radius: 8px;
  --font-heading: "Circular", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Circular", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F4F5F7 (~7%) · Text #090B17 (~6%) · Muted Text #6D7282 (~4%) · Accent #5340FF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Looka cost?
Brand Kit Subscription: $96/yr (billed annually); Brand Kit Web Subscription: $129/yr (billed annually); Basic Logo Package: $35/once; Premium Logo Package: $72/once. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Looka get?
Vaneform estimates 771.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Looka and what platforms does it support?
Looka is catalogued under Graphic & Brand Design: Design your own beautiful brand. Supported platforms: Web.

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