Products

Loseit

Uses AIEstablished Leader

Say It. Snap It. Scan It.

loseit.com App StoreHealth & Wellness / Nutrition & Diet

AI Benchmark
Desktop
Mobile
Monthly visits
917.8K
Down15.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Eric Puidokas
@epuidokas· 0 followers
Launched
17y ago
2008-11-21 · Est.

Traffic

Monthly visitsData through Sep 2026
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Lose It! launched on Product HuntLaunch

    Snap a photo of your food to get nutritional facts

    Sep 29, 2016 · 10y agoSource

  • Launched on App StoreLaunch

    Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It!

    Nov 21, 2008 · 17y agoLaunch page

Store data

App Store
Lose It! – Calorie Counter
Lose It! – Calorie Counter App Storev18.4.20217+
FitNowHealth & FitnessLifestyle· 8 languages
Updated 4mo ago
Rating
★ 4.77769K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2008-11-21217 MB
Rating Distribution (1★–5★)5★ 84% · 1★ 1%
5
84%
4
12%
3
3%
2
1%
1
1%
Latest Release Notes (v18.4.202)

Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!

Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier! SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule. Then, easily track your food, weight, and activity to view your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple! LOSE IT! BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – “Snap It” lets you log meals by taking a picture • AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting – set your intermittent fasting plan and track your fasts in the same app where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for personalized weight loss! • Weight Loss Diet Plans – access exclusive personal insights to identify what is hindering or helping your weight loss progress • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories—and start seeing results in just three days of consistent tracking. Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits! Should you choose to purchase a Premium subscription, the subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. Full terms: http://loseit.com/terms

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct53%
  • Organic Search26%
  • Email10%
  • Referrals6%
  • Other4%

Countries

  • United States80%
  • Canada4%
  • Spain2%
  • United Kingdom1%
  • Philippines1%

Search

Domain authority —Domain registered 1997-03-08

KeywordMonthly volume
loseit29.1K
lose it11.1K
lose it app2,800
lose it login2,340
lose it!1,750

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-08-01

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: ChartbeatFeatures

    Chartbeat→—

  2. Nov 1 · 13d ago

    Removed technology: Google Tag ManagerFeatures

    Google Tag Manager→—

  3. Nov 1 · 13d ago

    Removed technology: Microsoft AdvertisingFeatures

    Microsoft Advertising→—

  4. Nov 1 · 13d ago

    Removed technology: OneTrustFeatures

    OneTrust→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Say It. Snap It. Scan It.”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.7 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
Avenir
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #183962;
  --foreground: #485352;
  --muted-foreground: #a0a6a3;
  --accent: #fa8818;
  --radius: 4px;
  --font-heading: "Avenir", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Avenir", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~62%) · Surface #183962 (~9%) · Text #485352 (~9%) · Muted Text #A0A6A3 (~2%) · Accent #FA8818 (~18%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Loseit get?
Vaneform estimates 917.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Nutrition & Diet

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.