Products

Luma

Delightful events start here

lu.ma Business Operations / Event Management & Ticketing

AI Benchmark
Desktop
Mobile
Monthly visits
106.6K
Down25.0%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$50/mo
Higher than 73% of peersNiche median $20.915/mo
Launched
5y ago
2021-04-06 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Foster meaningful relationships with events and newsletters

    Apr 6, 2021 · 5y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search47%
  • Direct32%
  • Referrals11%
  • Social6%
  • Other4%

Countries

  • United States24%
  • Vietnam11%
  • Germany11%
  • India9%
  • South Korea6%

Search

Domain authority —Domain registered 2017-11-24

KeywordMonthly volume
luma events16.5K
sieukhung3,520
lu.ma650
luma sf events210
bespoke llm cofounders60

Traffic data: Vaneform

Pricing

Free
Free, forever
Unlimited number of events · Unlimited number of guests per event · Send up to 500 invites or newsletters per week through Luma
Luma Plus
Unknown
Send up to 5,000 invites and newsletters per week through Luma · 5 calendar admins included, with more seats available for purchase
Enterprise
Contact sales
Add-Ons
$50/mo

Trial: None · 1 paid tier ($50) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $50/mo, Higher than 73% of peers; “Event Management & Ticketing” median is $20.915/mo.View pricing benchmark

Pages & changes

Tracked since 2021-04-06

Key pages

Weekly snapshots
luma.com/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Delightful events start here”

Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Minimal Logo + Action
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f7f8;
  --foreground: #111111;
  --muted-foreground: #9a9a9a;
  --accent: #ff3d82;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~58%) · Surface #F7F7F8 (~16%) · Text #111111 (~10%) · Muted Text #9A9A9A (~8%) · Accent #FF3D82 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Minimal Logo + Action
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Luma cost?
Free: Free, forever; Luma Plus: Unknown; Enterprise: Contact sales; Add-Ons: $50/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Luma get?
Vaneform estimates 106.6K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Luma and what platforms does it support?
Luma is catalogued under Event Management & Ticketing: Delightful events start here. Supported platforms: Web.

Related products in this category

Business Operations / Event Management & Ticketing

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