Products

Luma

AI-nativeEstablished Leader

The creative agent for infinite output. The only limitation is the brief.

lumalabs.ai Video & Audio / All-in-One AI Media Suites

AI Benchmark
Desktop
Mobile
Monthly visits
2.3M
Down2.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$30/mo
Higher than 92% of peersNiche median $10/mo
Creators
Amit Jain
@gravicle· 13.4K followersCo-created with Karan Ganesan
Launched
3y ago
2023-06-21 · Est.

Traffic

Monthly visitsData through Oct 2026
Events12 changes · 5 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Luma partners with Chroma Awards Season 2 with Luma Awards and Luma Plus discountPromotions

    Luma announced that entries created in Luma qualify for an additional entry into the Luma Awards for Chroma Awards Season 2. The company also offered 50% off one month of Luma Plus using code CHROMA-LUMA.

    Nov 12 · 3d agoFree GiveawayLaunch PostX Post

    At the time: 2.3M visits/mo13 concurrent moves
  • Luma adds Character Swap & InsertProduct Activity

    Luma made Character Swap & Insert available, allowing users to modify shots by swapping cast or vehicles, adding elements like a dog, or removing someone while keeping the same shot.

    Nov 11 · 4d agoX Post

    At the time: 2.3M visits/mo13 concurrent moves
  • Luma launched on Product HuntLaunch

    A reasoning model that interprets intent before it generates

    May 7 · 6mo agoSource

  • Luma launched on Product HuntLaunch

    Agents that plan, iterate, + refine w/ full creative context

    Apr 13 · 7mo agoSource

  • Luma launched on Product HuntLaunch

    A unified foundation model that thinks in pixels

    Mar 25 · 8mo agoSource

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search46%
  • Direct37%
  • Social7%
  • Referrals5%
  • Other6%

Countries

  • United States17%
  • India7%
  • Brazil4%
  • Russia4%
  • South Korea4%

Search

Domain authority 80Domain registered 2021-06-19

KeywordMonthly volume
luma297.7K
luma dream machine190.4K
luma ai114.5K
luma labs8,820
lumalabs6,180

Traffic data: Vaneform

Pricing

Plus
$30/mo
Billed annually $25/mo-17%
10,000 credits
Pro
$90/mo
Billed annually $75/mo-17%
40,000 credits · 4x usage with the Luma Agents
Ultra
$300/mo
Billed annually $250/mo-17%
150,000 credits · 15x usage with the Luma Agents
Team
Contact sales
Manage and add team members · Usage analytics · Shared team credits · SSO
Enterprise
Contact sales
Enterprise commitments · Dedicated education and training · Custom fine-tuning

Trial: None · 3 paid tiers ($30–$300) · Up to 17% off annually · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $30/mo, Higher than 92% of peers; “All-in-One AI Media Suites” median is $10/mo.View pricing benchmark

Pages & changes

Tracked since 2024-06-13

Key pages

Weekly snapshots
lumalabs.ai/ Snapshot 2026-11-04

Official blog & changelog

Recent articles & product updates
  • 2026-11-14BlogRead post

    Best AI Video Generator Apps for iPhone and Android

    You can now generate production-ready video from a text prompt or a single image on your smartphone. The question isn't whether mobile AI video tools work; it's which one belongs in your creative workflow. The global AI video market was val

  • 2026-11-14BlogRead post

    Best AI Moodboard Generators for Creative Teams

    A moodboard used to mark the end of the research phase. Now it marks the beginning of production. The best AI moodboard generators don't just collect inspiration. They help creative teams build boards that answer questions, win approvals, a

  • 2026-11-14BlogRead post

    Best AI Photo Animators: Bring Still Photos to Life

    A product shot that needs movement. An old family portrait that should come alive. A campaign asset that requires motion before tomorrow's client meeting. AI photo animators have moved from novelty to production tools, with advances in gene

  • 2026-11-14BlogRead post

    Best AI Mockup Generators for Product and Packaging Shots

    Product mockups once required studio shoots, photographers, and days of production. Today, AI mockup generators help brands create lifestyle imagery, visualize packaging, and adapt product photos for different campaigns in minutes. With pro

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Luma is your creative partner”Positioning

    Luma's mission is to build multimodal general intelligence that can generate, understand, and operat...→Luma is your creative partner

    At the time: 2.3M visits/mo13 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

    At the time: 2.3M visits/mo13 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: GSAPFeatures

    GSAP→—

    At the time: 2.3M visits/mo13 concurrent moves
  4. Nov 1 · 14d ago

    Removed technology: LenisFeatures

    Lenis→—

    At the time: 2.3M visits/mo13 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: PostHogFeatures

    —→PostHog

    At the time: 2.3M visits/mo13 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Reddit AdsFeatures

    —→Reddit Ads

    At the time: 2.3M visits/mo13 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Luma is your creative partner”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.7 / 10
Typography
7.0
Color & Contrast
6.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #595959;
  --surface: #747474;
  --foreground: #ffffff;
  --muted-foreground: #c4c4c4;
  --accent: #fafafa;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #595959 (~76%) · Surface #747474 (~12%) · Text #FFFFFF (~4%) · Muted Text #C4C4C4 (~5%) · Accent #FAFAFA (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Video Demo
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Luma cost?
Plus: $30/mo (annual billing available); Pro: $90/mo (annual billing available); Ultra: $300/mo (annual billing available); Team: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Luma get?
Vaneform estimates 2.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Luma and what platforms does it support?
Luma is catalogued under All-in-One AI Media Suites: The creative agent for infinite output. The only limitation is the brief.. Supported platforms: API.

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