Luma
AI-nativeEstablished LeaderThe creative agent for infinite output. The only limitation is the brief.
lumalabs.ai Video & Audio / All-in-One AI Media Suites
- Monthly visits
- 2.3M
- Down2.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $30/mo
- Higher than 92% of peersNiche median $10/mo
- Launched
- 3y ago
- 2023-06-21 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Look familiar? Smart organizer sorts your work and labels everything.
@lumalabsai · 2026-11-13 · 16 likes · 2 reposts · 4,795 views
- Now in Luma 👉 https://shorturl.at/mdqkE 回复原帖 @lumalabsai: Look familiar? Smart organizer sorts your work and labels everything.
@lumalabsai · 2026-11-13 · 0 likes · 0 reposts · 1,429 views
- An exploration of time passing and questions answered. Made in Luma with Camera Angles and Relight Studio.
@lumalabsai · 2026-11-12 · 23 likes · 2 reposts · 5,955 views
Luma partners with Chroma Awards Season 2 with Luma Awards and Luma Plus discountPromotions
Luma announced that entries created in Luma qualify for an additional entry into the Luma Awards for Chroma Awards Season 2. The company also offered 50% off one month of Luma Plus using code CHROMA-LUMA.
Nov 12 · 3d agoFree GiveawayLaunch PostX Post
At the time: 2.3M visits/mo13 concurrent movesLuma adds Character Swap & InsertProduct Activity
Luma made Character Swap & Insert available, allowing users to modify shots by swapping cast or vehicles, adding elements like a dog, or removing someone while keeping the same shot.
Nov 11 · 4d agoX Post
At the time: 2.3M visits/mo13 concurrent movesLuma launched on Product HuntLaunch
A reasoning model that interprets intent before it generates
May 7 · 6mo agoSource
Luma launched on Product HuntLaunch
Agents that plan, iterate, + refine w/ full creative context
Apr 13 · 7mo agoSource
Luma launched on Product HuntLaunch
A unified foundation model that thinks in pixels
Mar 25 · 8mo agoSource
Traffic sources
Traffic breakdown
Channels
- Organic Search46%
- Direct37%
- Social7%
- Referrals5%
- Other6%
Countries
- United States17%
- India7%
- Brazil4%
- Russia4%
- South Korea4%
Search
Domain authority 80Domain registered 2021-06-19
| Keyword | Monthly volume |
|---|---|
| luma | 297.7K |
| luma dream machine | 190.4K |
| luma ai | 114.5K |
| luma labs | 8,820 |
| lumalabs | 6,180 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($30–$300) · Up to 17% off annually · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $30/mo, Higher than 92% of peers; “All-in-One AI Media Suites” median is $10/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsOfficial blog & changelog
Recent articles & product updatesBest AI Video Generator Apps for iPhone and Android
You can now generate production-ready video from a text prompt or a single image on your smartphone. The question isn't whether mobile AI video tools work; it's which one belongs in your creative workflow. The global AI video market was val
Best AI Moodboard Generators for Creative Teams
A moodboard used to mark the end of the research phase. Now it marks the beginning of production. The best AI moodboard generators don't just collect inspiration. They help creative teams build boards that answer questions, win approvals, a
Best AI Photo Animators: Bring Still Photos to Life
A product shot that needs movement. An old family portrait that should come alive. A campaign asset that requires motion before tomorrow's client meeting. AI photo animators have moved from novelty to production tools, with advances in gene
Best AI Mockup Generators for Product and Packaging Shots
Product mockups once required studio shoots, photographers, and days of production. Today, AI mockup generators help brands create lifestyle imagery, visualize packaging, and adapt product photos for different campaigns in minutes. With pro
Changes
Design
Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Luma is your creative partner”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up
- Brand Manifesto & Curiosity
- Video Demo
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 6.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #595959;
--surface: #747474;
--foreground: #ffffff;
--muted-foreground: #c4c4c4;
--accent: #fafafa;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #595959 (~76%) · Surface #747474 (~12%) · Text #FFFFFF (~4%) · Muted Text #C4C4C4 (~5%) · Accent #FAFAFA (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Video Demo
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Luma cost?
- Plus: $30/mo (annual billing available); Pro: $90/mo (annual billing available); Ultra: $300/mo (annual billing available); Team: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Luma get?
- Vaneform estimates 2.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Luma and what platforms does it support?
- Luma is catalogued under All-in-One AI Media Suites: The creative agent for infinite output. The only limitation is the brief.. Supported platforms: API.
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| HiggsfieldGiantAI-native creative suite | $15/mo | 47.1M | >$1B/yrClaimed |
| PicsArtGiantThe social native creative platform | $15/mo | 16.5M | Undisclosed |
| KreaMatureIntroducing Video;0 | — | 4.6M | Undisclosed |
| ComfyMatureProfessional Controlof Visual AI | $20/mo | 4.4M | Undisclosed |
| DeeVidMatureYour AI Creative & Production Team, From Idea to Publish. | $10/mo | 3.4M | Undisclosed |
| Media.ioMatureThe All-in-One AI Creative Platform | $15.99/mo | 3.4M | Undisclosed |