Madlitics
Your CRM says Direct. Your budget says wasted.
madlitics.com Marketing / Marketing Attribution
- Monthly visits
- <5K
- Oct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $19/mo
- Lower than 63% of peersNiche median $29/mo
- Launched
- 13mo ago
- 2025-10-27 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsX accounts@madlitics
Launched on Product HuntLaunch
See where your leads come from, send data where it belongs
Nov 12, 2025 · 12mo agoLaunch page
Launched on Findly.toolsLaunch
Madlitics — Track attribution data effortlessly — see which campaigns drive leads, customers, and revenue.
Nov 4, 2025 · 13mo agoLaunch page
Launched on Fazier (36 upvotes · 1 comments)Launch
Madlitics — See where your leads come from, send the data where it belongs
Oct 27, 2025 · 13mo agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsFazier
2025-10-27Source
- What engineers like:
- Capture & Classify 📸 Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name. 🌐 Automatically captures the first landing page a visitor sees and classifies it into landing page groups for content performance analysis. Integrate & Automate 🔑 Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools. 🧑💻 Works without requiring any development work on many products by integrating code that handles attribution behind the scenes. Verify & Maintain 📝 Provide automated testing and ongoing maintenance to ensure accurate data capture and compatibility with browsers and devices. Report & Decide 📈 Allows marketing and sales teams to report on which channels, campaigns, and ads drive leads, customers, and revenue. 💯 Enables embedding attribution data into various reports and notifications for better decision-making.
- Best suited for:
- Measurement & ROI Channel and Campaign ROI Measurement: Enables businesses to measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them. Driving Smarter Campaign Decisions: Helps marketers understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements. Short Sales Cycle Success: For businesses with quick conversions, focus on the initial interaction that starts the customer journey to accurately assign credit and improve acquisition strategies. Data Hygiene & Consistency Data Cleanliness and Consistency: Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches. Improving Lead Quality Tracking: Capture accurate source data on leads to differentiate high-value channels from low-performing ones rather than relying on last-click or poor UTM data. Simplifying Attribution Reporting: Provide clear, easy-to-understand reports on how prospects initially find the business without complex multi-touch models, making marketing impact transparent for SMBs. First-Touch & Content First-Touch and Landing Page Attribution: Provides insights into the first page or content piece visitors land on, allowing analysis of which content drives conversions. Identifying Effective Lead Sources: Pinpoint which marketing channels, campaigns, or content pieces are responsible for introducing new visitors and generating leads, enabling smarter marketing budget allocation and campaign focus. Optimizing Top-of-Funnel Marketing: Understand which first interactions (ads, organic search, social posts) best create awareness and interest, helping improve the early stages of the customer journey. Workflow, CRM & Team Enablement Lead Source Visibility in CRM/Systems: Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing. Campaign Optimization Decisions: Helps marketers understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements. Sales and Marketing Alignment: Provides sales teams with source data to personalize follow-ups based on how leads found the company, improving conversion rates. Partnerships & Programs Scaling Affiliate or Partner Programs: Makes affiliate tracking and revenue attribution transparent to identify top-performing partners and optimize these relationships. Marketing Team(s): Marketing Managers: Understand how different marketing channels perform to optimize budget allocation and campaign strategies. Content Creators: Analyze which content types and landing pages attract the most valuable leads for content planning. Affiliate Managers: Accurately track and attribute leads coming from affiliate programs or partners. Other Team(s) Sales Teams: Tailor follow-up strategies based on the lead source and campaign data to improve conversion rates. Product Managers: Use attribution data to align product features with customer acquisition channels and buyer behaviors. Customer Success Teams: Gain insights into the customer's journey to provide more personalized service and upselling. Executives / Leadership: Access high-level reports showing revenue impact by channel to guide strategic company decisions. Engineering/Developers/Integrators: Easily embed marketing attribution into CRMs, booking tools, and other software products without heavy development or maintenance burden.
Findly.tools
2025-11-04Source
- What engineers like:
- Madlitics captures first-touch sources, UTM parameters, landing page data to connect with your CRM and marketing tools to deliver actionable insights that optimize spend and maximize ROI.
Traffic sources
Oct 2026
Traffic breakdown
Channels
- Direct39%
- Organic Search36%
- Referrals9%
- Social6%
- Other10%
Countries
- United States100%
Search
Domain authority —Domain registered 2024-07-18
| Keyword | Monthly volume |
|---|---|
| utm builder | 223.5K |
| url builder | 22K |
| utm checker | 640 |
| can jotform capture attribution data | 60 |
| check utm persistency | 10 |
Traffic data: Vaneform
Pricing
Core
$19/mo
1 site license · 150 leads
Starter
$49
500 leads
Growth
$99
1000 leads
Scale
$149
Unlimited leads
Unlimited 10
$199
Unlimited monthly leads · Licenses for 10 sites
Unlimited 25
$299
Unlimited monthly leads · Licenses for 25 sites
Unlimited 50
$399
Unlimited monthly leads · Licenses for 50 sites
Enterprise solutions
Contact sales
Unlimited tracking across all properties
Trial: 14-day free trial, no card required · 1 paid tier ($19) · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $19/mo, Lower than 63% of peers; “Marketing Attribution” median is $29/mo.View pricing benchmark
Pages & changes
Tracked since 2025-11-12
Key pages
Weekly snapshotswww.madlitics.com/ Snapshot 2026-11-04
Changes
No pricing, plan, or positioning changes detected since tracking started.
Questions & evidence
- How much does Madlitics cost?
- Core: $19/mo; Starter: $49; Growth: $99; Scale: $149; Unlimited 10: $199; Unlimited 25: $299; Unlimited 50: $399; Enterprise solutions: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Madlitics get?
- Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Madlitics and what platforms does it support?
- Madlitics is catalogued under Marketing Attribution: Your CRM says Direct. Your budget says wasted.. Supported platforms: Web.
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