Cleo
AI-nativeEstablished LeaderMoney talks. Cleo talks back.
meetcleo.com App Store Google PlayFinance / Personal Finance & Budgeting
- Monthly visits
- 586.8K
- Down16.1%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $5.99/mo
- Lower than 50% of peersNiche median $5.99/mo
- Launched
- 10y ago
- 2016-01-19 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- That was the first pro-founder Budget we've seen in a long time. Founders' Relief, tightly targeted at fast-growing businesses, is a no-brainer. But I'd be much more ambitious and make it financially compelling to build your team in Brita
@barney_h_y · 2026-10-29 · 41 likes · 2 reposts · 4,436 views
Cleo launched on Product HuntLaunch
Your AI pal that looks after your money
Feb 18, 2019 · 7y agoSource
Cleo launched on BetaListLaunch
Cleo – Your AI friend that looks after your money — Your AI friend that looks after your money
Feb 26, 2018 · 8y agoSource
Cleo launched on Show HN (7 pts)Launch
Cleo, an A.I. assistant for your money
Jan 19, 2016 · 10y agoSource
Store data
- Rating
- ★ 4.67248.6K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2019-02-23156 MB
Bug fixes & minor improvements. Watch this space.
An AI money coach you can actually talk to. Cleo helps 8+ million users budget, save, build credit, or get a cash advance in those low-balance moments. AI MEETS MONEY Cleo turns money stress into a simple chat, where you can ask questions and learn about your finances (like a human). Want to know how much you spent on takeout last month? Just ask Cleo…she has thoughts. GET UP TO A $250 CASH ADVANCE Dump your overpriced overdraft and get a spot from Cleo instead. Cleo’s up to $250 cash advance has: - No interest (APR) - No credit checks - No late fees - No direct deposit required SAVE WITH 2.72% APY Grow your wealth with high-yield savings almost nine times higher than the national average. AUTOPILOT Automate your money moves with Autopilot. Get a custom roadmap to reach your financial destination that adjusts with daily spending, and offers tips and actions to keep you on track easily. BUILD CREDIT (WITHOUT A CREDIT CARD) Glide your way to smoother approvals, lower interest rates, and higher credit limits with a credit score your parents can be proud of. Start building your credit with 0% APR, cash advance and score coaching. $1 minimum deposit. MONEY IQ Money IQ is Cleo’s weekly quiz game that tests your knowledge about your own spending habits. Answer trivia questions correctly for a chance to win cash prizes up to $4K every week. DEBT RESET Cleo collects and organizes your debt into a single easy-to-use dashboard, tells you which payments to prioritize, and creates a plan to help you pay everything off on a sustainable timeline. VOICE You can now talk with Cleo through real-time, two-way voice conversations. LEGAL STUFF (1) Cash Advance is subject to eligibility. Amounts are based on accrued, unpaid income and range from $20-$250, and $20-$100 for first-time users. Amounts subject to change. Users can take a max disbursement of up to $170 per day. Same day transfers subject to express fees of $3.99-$14.99 based on amount. You may also request a Cash Advance without subscribing by contacting team@meetcleo.com (2) The interest rate on your account is 2.72% with an Annual Percentage Yield (APY) of 2.75%, effective as of 12/11/2025. Rate is variable and is subject to change after account opening. Fees may reduce earnings. (3) Cleo Card issued by WebBank, Member FDIC. Subject to approval. (4) Participation does not guarantee a prize. No purchase or subscription necessary, see sweepstakes rules for more information. To qualify for Money IQ, you must have at least (1) bank account connected to the Cleo app with sufficient account activity to generate personalized finance questions. Not available in Rhode Island, see official rules for more information. (5) Debt reset requires a paid subscription. The debt-free date is calculated based on user provisioned data, see Debt Reset within the Cleo app for more information. Actual results may vary. (6) Early access to direct deposit funds not guaranteed, timing may vary. The Cleo Grow subscription service offers users savings goals, hacks, challenges, and access to an annual percentage yield (APY) on savings. The Cleo Plus subscription offers saving goals, hacks, challenges, APY on savings, credit score insights, and access to cash advances if eligible. The Cleo Credit Builder subscription offers saving goals, hacks, challenges, APY on savings, credit score insights, cash advances if eligible, credit history, and priority support. Cleo is not affiliated with Credit Karma, Kikoff Credit Builder Loan, Experian Credit Check, Credit One, Credit Strong, Intuit Credit Karma, Albert, Earnin, Dave Bank, Brigit, Chime, Klover, loan apps, Money Lion, FloatMe Cash Advances, Empower, money apps, Cash Advance, Vola, Grid Money, Venmo, Beem, Line Credit, Rocket Money, Possible Finance, CashNetUSA, Rain Cash Advance, Branch paycheck loans, or Gerald payday credit loans app Learn more about how we share and protect your data at meetcleo.com/page/privacy-policy
Manage budget, save money, or file tax. Build, track & improve your credit score
- Rating
- ★ 4.67142.8K ratings
- Install scale
- 5,000,000+Min 5M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2019-02-20Store metadata
Bug fixes & minor improvements. Watch this space.
An AI money coach you can actually talk to. Cleo helps 8+ million users budget, save, build credit, or get a cash advance in those low-balance moments. AI MEETS MONEY Cleo turns money stress into a simple chat, where you can ask questions and learn about your finances (like a human). Want to know how much you spent on takeout last month? Just ask Cleo…she has thoughts. GET UP TO A $250 CASH ADVANCE Dump your overpriced overdraft and get a spot from Cleo instead. Cleo’s up to $250 cash advance has: - No interest (APR) - No credit checks - No late fees - No direct deposit required SAVE WITH 2.72% APY Grow your wealth with high-yield savings almost nine times higher than the national average. AUTOPILOT Automate your money moves with Autopilot. Get a custom roadmap to reach your financial destination that adjusts with daily spending, and offers tips and actions to keep you on track easily. BUILD CREDIT (WITHOUT A CREDIT CARD) Glide your way to smoother approvals, lower interest rates, and higher credit limits with a credit score your parents can be proud of. Start building your credit with 0% APR, cash advance and score coaching. $1 minimum deposit. MONEY IQ Money IQ is Cleo’s weekly quiz game that tests your knowledge about your own spending habits. Answer trivia questions correctly for a chance to win cash prizes up to $4K every week. DEBT RESET Cleo collects and organizes your debt into a single easy-to-use dashboard, tells you which payments to prioritize, and creates a plan to help you pay everything off on a sustainable timeline. VOICE You can now talk with Cleo through real-time, two-way voice conversations. LEGAL STUFF (1) Cash Advance is subject to eligibility. Amounts are based on accrued, unpaid income and range from $20-$250, and $20-$100 for first-time users. Amounts subject to change. Users can take a max disbursement of up to $170 per day. Same day transfers subject to express fees of $3.99-$14.99 based on amount. You may also request a Cash Advance without subscribing by contacting team@meetcleo.com (2) The interest rate on your account is 2.72% with an Annual Percentage Yield (APY) of 2.75%, effective as of 12/11/2025. Rate is variable and is subject to change after account opening. Fees may reduce earnings. (3) Cleo Card issued by WebBank, Member FDIC. Subject to approval. (4) Participation does not guarantee a prize. No purchase or subscription necessary, see sweepstakes rules for more information. To qualify for Money IQ, you must have at least (1) bank account connected to the Cleo app with sufficient account activity to generate personalized finance questions. Not available in Rhode Island, see official rules for more information. (5) Debt reset requires a paid subscription. The debt-free date is calculated based on user provisioned data, see Debt Reset within the Cleo app for more information. Actual results may vary. (6) Early access to direct deposit funds not guaranteed, timing may vary. The Cleo Grow subscription service offers users savings goals, hacks, challenges, and access to an annual percentage yield (APY) on savings. The Cleo Plus subscription offers saving goals, hacks, challenges, APY on savings, credit score insights, and access to cash advances if eligible. The Cleo Credit Builder subscription offers saving goals, hacks, challenges, APY on savings, credit score insights, cash advances if eligible, credit history, and priority support. Cleo is not affiliated with Credit Karma, Kikoff Credit Builder Loan, Experian Credit Check, Credit One, Credit Strong, Intuit Credit Karma, Albert, Earnin, Dave Bank, Brigit, Chime, Klover, loan apps, Money Lion, FloatMe Cash Advances, Empower, money apps, Cash Advance, Vola, Grid Money, Venmo, Beem, Line Credit, Rocket Money, Possible Finance, CashNetUSA, Rain Cash Advance, Branch paycheck loans, or Gerald payday credit loans app Learn more about how we share and protect your data at meetcleo.com/page/privacy-policy
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct9%
- Organic Search6%
- Display Ads3%
- Referrals3%
- Other78%
Countries
- United States62%
- United Kingdom10%
- India5%
- Colombia2%
- Spain2%
Search
Domain authority —Domain registered 2015-10-24
| Keyword | Monthly volume |
|---|---|
| cleo | 62.6K |
| cleo ai | 6,470 |
| cleo app | 2,520 |
| meetcleo | 780 |
| cleo money app | 360 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($5.99–$14.99) · Observed 2026-11-11 · Pricing page
Entry price $5.99/mo, Lower than 50% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark
Latest price change · Nov 11: Pricing model changed from subscription to freemiumView change history
Pages & changes
Key pages
Weekly snapshots- Homeweb.meetcleo.com
- Pricingweb.meetcleo.com/products/pricing Snapshot 2026-11-11
- Featuresweb.meetcleo.com/products/save Snapshot 2026-11-11
Questions & evidence
- How much does Cleo cost?
- Plus: $5.99/mo; Pro: $8.99/mo; Builder: $14.99/mo. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Cleo get?
- Vaneform estimates 586.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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