Products

Merlin Bird ID App

AI-native

Identify the birds you see or hear with Merlin Bird ID

merlin.allaboutbirds.org Google Play App StoreLifestyle / Hobbies & Crafts

AI Benchmark
Desktop
Mobile
Monthly visits
67.7K
Down63.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Unlinked
No verified creators
Launched
11y ago
2015-06-10 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Explore the diversity and evolution of birds

    Mar 17, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    An app that tells what kind of bird it is 🐦

    Jun 10, 2015 · 11y agoLaunch page

Store data

Google Play · App Store
Merlin Bird ID by Cornell Lab
Merlin Bird ID by Cornell Lab Google Playv4.0.1Everyone

What’s that bird? Just answer 5 questions, snap a photo, or record its song!

Cornell Lab of OrnithologyBooks & Reference
Updated 4mo ago
Rating
★ 4.91176.8K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeNo in-app purchases
First released
2014-06-25Store metadata
Rating Distribution (1★–5★)5★ 95% · 1★ 1%
5
95%
4
3%
3
1%
2
0%
1
1%
Store Screenshots (8)
Latest Release Notes (v4.0.1)

What's new in 4.0: Enhanced account authentication - Added a more secure method for logging in Improved flow for saving birds - Streamlined the process for saving birds to your life list Bug fixes Important Update Notice You'll be automatically logged out when this version launches due to the new authentication system. Simply log back in using any login screen. Forgot your password? Use the reset option to get back in quickly.

What's that bird? Ask Merlin—the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos. Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region. Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology. WHY YOU’LL LOVE MERLIN • Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills. • Discover a new bird species each day with your own personalized Bird of the Day • Get customized lists of birds you can find where you live or travel - anywhere in the world! • Keep track of your sightings—build your personal list of the birds you find MACHINE LEARNING MAGIC • Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology. • Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin. AMAZING CONTENT • Choose bird packs that contain photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more. The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.

Merlin Bird ID by Cornell Lab
Cornell UniversityReferenceLifestyle· 30 languages
Updated 4mo ago
Rating
★ 4.86109.2K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2013-12-11362 MB
Rating Distribution (1★–5★)5★ 91% · 1★ 1%
5
91%
4
6%
3
1%
2
1%
1
1%
Store Screenshots (8)
Latest Release Notes (v4.0)

What's new in 4.0: Enhanced account authentication - Added a more secure method for logging in. Improved flow for saving birds - Streamlined the process for saving birds to your life list. Added support for iOS 26. Bug fixes and improvements. Important Update Notice: You'll be automatically logged out when this version launches due to the new authentication system. Simply log back in using any login screen. Forgot your password? Use the reset option to get back in quickly.

What's that bird? Ask Merlin—the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos. Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region. Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology. WHY YOU’LL LOVE MERLIN • Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills. • Discover a new bird species each day with your own personalized Bird of the Day • Get customized lists of birds you can find where you live or travel - anywhere in the world! • Keep track of your sightings—build your personal list of the birds you find MACHINE LEARNING MAGIC • Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology. • Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin. AMAZING CONTENT • Merlin has bird photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more. The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2005-03-23

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-09 · Source page

Pages & changes

Tracked since 2015-06-10

Key pages

Weekly snapshots
www.merlinbirds.org/ Snapshot 2026-11-09

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Identify the birds you see or hear with Merlin Bird ID”

Split Copy & Visual hero structure paired with download app / install extension CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score8.1 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Gibson
Primary visual
Photography / Live Video
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #242322;
  --foreground: #f7f6f4;
  --muted-foreground: #d8d5ce;
  --accent: #b31b1b;
  --radius: 8px;
  --font-heading: "Gibson", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Gibson", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~45%) · Surface #242322 (~32%) · Text #F7F6F4 (~9%) · Muted Text #D8D5CE (~8%) · Accent #B31B1B (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension · Trust bar uses Live Generated Output Showcase
- Headline hook: Direct Action Command
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Merlin Bird ID App get?
Vaneform estimates 67.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Merlin Bird ID App and what platforms does it support?
Merlin Bird ID App is catalogued under Hobbies & Crafts: Identify the birds you see or hear with Merlin Bird ID. Supported platforms: Mobile App.

Related products in this category

Lifestyle / Hobbies & Crafts

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.