Merlin Bird ID App
AI-nativeIdentify the birds you see or hear with Merlin Bird ID
merlin.allaboutbirds.org Google Play App StoreLifestyle / Hobbies & Crafts
- Monthly visits
- 67.7K
- Down63.2%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Creators
- Unlinked
- No verified creators
- Launched
- 11y ago
- 2015-06-10 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Explore the diversity and evolution of birds
Mar 17, 2016 · 10y agoLaunch page
Launched on Product HuntLaunch
An app that tells what kind of bird it is 🐦
Jun 10, 2015 · 11y agoLaunch page
Store data
What’s that bird? Just answer 5 questions, snap a photo, or record its song!
- Rating
- ★ 4.91176.8K ratings
- Install scale
- 10,000,000+Min 10M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2014-06-25Store metadata
What's new in 4.0: Enhanced account authentication - Added a more secure method for logging in Improved flow for saving birds - Streamlined the process for saving birds to your life list Bug fixes Important Update Notice You'll be automatically logged out when this version launches due to the new authentication system. Simply log back in using any login screen. Forgot your password? Use the reset option to get back in quickly.
What's that bird? Ask Merlin—the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos. Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region. Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology. WHY YOU’LL LOVE MERLIN • Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills. • Discover a new bird species each day with your own personalized Bird of the Day • Get customized lists of birds you can find where you live or travel - anywhere in the world! • Keep track of your sightings—build your personal list of the birds you find MACHINE LEARNING MAGIC • Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology. • Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin. AMAZING CONTENT • Choose bird packs that contain photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more. The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.
- Rating
- ★ 4.86109.2K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2013-12-11362 MB
What's new in 4.0: Enhanced account authentication - Added a more secure method for logging in. Improved flow for saving birds - Streamlined the process for saving birds to your life list. Added support for iOS 26. Bug fixes and improvements. Important Update Notice: You'll be automatically logged out when this version launches due to the new authentication system. Simply log back in using any login screen. Forgot your password? Use the reset option to get back in quickly.
What's that bird? Ask Merlin—the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos. Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region. Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology. WHY YOU’LL LOVE MERLIN • Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills. • Discover a new bird species each day with your own personalized Bird of the Day • Get customized lists of birds you can find where you live or travel - anywhere in the world! • Keep track of your sightings—build your personal list of the birds you find MACHINE LEARNING MAGIC • Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology. • Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin. AMAZING CONTENT • Merlin has bird photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more. The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered 2005-03-23
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-09 · Source page
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Identify the birds you see or hear with Merlin Bird ID”
Split Copy & Visual hero structure paired with download app / install extension CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension · Trust bar: Live Generated Output Showcase
- Direct Action Command
- Custom Illustration
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 9.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Gibson
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #242322;
--foreground: #f7f6f4;
--muted-foreground: #d8d5ce;
--accent: #b31b1b;
--radius: 8px;
--font-heading: "Gibson", ui-sans-serif, system-ui, sans-serif;
--font-body: "Gibson", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~45%) · Surface #242322 (~32%) · Text #F7F6F4 (~9%) · Muted Text #D8D5CE (~8%) · Accent #B31B1B (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension · Trust bar uses Live Generated Output Showcase
- Headline hook: Direct Action Command
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Merlin Bird ID App get?
- Vaneform estimates 67.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Merlin Bird ID App and what platforms does it support?
- Merlin Bird ID App is catalogued under Hobbies & Crafts: Identify the birds you see or hear with Merlin Bird ID. Supported platforms: Mobile App.
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