Merlin
Merlin remembers your people and runs your errands
merlin.computer Productivity & Collaboration / AI Personal Assistants
- Monthly visits
- 6.4K
- Down13.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $29/mo
- Higher than 75% of peersNiche median $15/mo
- Launched
- 18mo ago
- 2025-05-15 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Show HN (5 pts)Launch
I built an AI chief of staff to stop drowning in email and meetings
Jun 28, 2025 · 17mo agoLaunch page
Launched on Uneed (#5)Launch
Merlin — Executive assistant for busy founders
Jun 3, 2025 · 18mo agoLaunch page
Launched on Show HN (2 pts · 1 comments)Launch
Merlin – an AI executive assistant that triages your inbox and calendar — Hi HN, I built Merlin because I was overwhelmed trying to stay on top of email, meetings, and Slack while leading frontend at a fast-paced…
May 15, 2025 · 18mo agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hi HN, I built Merlin because I was overwhelmed trying to stay on top of email, meetings, and Slack while leading frontend at a fast-paced startup. I just wanted something that could help me figure out what actually mattered — and act on it, fast. Merlin connects to Gmail, Google Calendar, and Slack. It: • surfaces your highest-impact priorities (e.g. VIP em
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search33%
- Referrals10%
- Social6%
- Other11%
Countries
- United States34%
- Indonesia17%
- United Kingdom16%
- India12%
- Pakistan10%
Search
Domain authority —Domain registered 2024-08-06
| Keyword | Monthly volume |
|---|---|
| merlin | 180.6K |
| merlin ai | 61.9K |
| throwaway email | 23K |
| merilin ai | 1,780 |
| merline ai | 1,170 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($29–$299) · Up to 20% off annually · Observed 2026-11-04 · Pricing page
Entry price $29/mo, Higher than 75% of peers; “AI Personal Assistants” median is $15/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.merlin.computer/
- Pricingwww.merlin.computer/pricing Snapshot 2026-11-04
Changes
Design
Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Merlin remembers your people and runs your errands”
Centered Headline + CTA hero structure paired with email capture / waitlist CTA and live generated output showcase.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Email Capture / Waitlist · Trust bar: Live Generated Output Showcase
- Category Positioning Anchor
- Floating Multi-Cards
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Email Capture / Waitlist
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Dark Developer)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #050505;
--surface: #1b1b1d;
--foreground: #f5f5f5;
--muted-foreground: #858589;
--accent: #ffffff;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #050505 (~78%) · Surface #1B1B1D (~10%) · Text #F5F5F5 (~5%) · Muted Text #858589 (~5%) · Accent #FFFFFF (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Merlin cost?
- Free: forever, no card; Pro: $29/mo (annual billing available); Ultra: $99/mo (annual billing available); Max: $299/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Merlin get?
- Vaneform estimates 6.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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