Products

Merlin

Merlin remembers your people and runs your errands

merlin.computer Productivity & Collaboration / AI Personal Assistants

AI Benchmark
Desktop
Mobile
Monthly visits
6.4K
Down13.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$29/mo
Higher than 75% of peersNiche median $15/mo
Creators
adeolaadeoti
No social account linked+1 more creators
Launched
18mo ago
2025-05-15 · Est.

Traffic

Monthly visitsData through Sep 2026
Events10 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (5 pts)Launch

    I built an AI chief of staff to stop drowning in email and meetings

    Jun 28, 2025 · 17mo agoLaunch page

  • Launched on Uneed (#5)Launch

    Merlin — Executive assistant for busy founders

    Jun 3, 2025 · 18mo agoLaunch page

  • Launched on Show HN (2 pts · 1 comments)Launch

    Merlin – an AI executive assistant that triages your inbox and calendar — Hi HN, I built Merlin because I was overwhelmed trying to stay on top of email, meetings, and Slack while leading frontend at a fast-paced…

    May 15, 2025 · 18mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-05-15Source
Post excerpt:
Hi HN, I built Merlin because I was overwhelmed trying to stay on top of email, meetings, and Slack while leading frontend at a fast-paced startup. I just wanted something that could help me figure out what actually mattered — and act on it, fast. Merlin connects to Gmail, Google Calendar, and Slack. It: • surfaces your highest-impact priorities (e.g. VIP em

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other11%

Countries

  • United States34%
  • Indonesia17%
  • United Kingdom16%
  • India12%
  • Pakistan10%

Search

Domain authority —Domain registered 2024-08-06

KeywordMonthly volume
merlin180.6K
merlin ai61.9K
throwaway email23K
merilin ai1,780
merline ai1,170

Traffic data: Vaneform

Pricing

Free
forever, no card
5,000 credits every month
Pro
$29/mo
Billed annually $278/yr-20%
25,000 credits every month
Ultra
$99/mo
Billed annually $950/yr-20%
85,000 credits every month
Max
$299/mo
Billed annually $2870/yr-20%
250,000 credits every month

Trial: None · 3 paid tiers ($29–$299) · Up to 20% off annually · Observed 2026-11-04 · Pricing page

Entry price $29/mo, Higher than 75% of peers; “AI Personal Assistants” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

  2. Nov 1 · 13d ago

    Removed technology: GSAPFeatures

    GSAP→—

  3. Nov 1 · 13d ago

    Adopted technology: Google Font APIFeatures

    —→Google Font API

  4. Nov 1 · 13d ago

    Removed technology: LenisFeatures

    Lenis→—

  5. Nov 1 · 13d ago

    Removed technology: Next.jsFeatures

    Next.js→—

  6. Nov 1 · 13d ago

    Removed technology: Next.js App RouterFeatures

    Next.js App Router→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Merlin remembers your people and runs your errands”

Centered Headline + CTA hero structure paired with email capture / waitlist CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Email Capture / Waitlist · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Dark Developer)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #050505;
  --surface: #1b1b1d;
  --foreground: #f5f5f5;
  --muted-foreground: #858589;
  --accent: #ffffff;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #050505 (~78%) · Surface #1B1B1D (~10%) · Text #F5F5F5 (~5%) · Muted Text #858589 (~5%) · Accent #FFFFFF (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Merlin cost?
Free: forever, no card; Pro: $29/mo (annual billing available); Ultra: $99/mo (annual billing available); Max: $299/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Merlin get?
Vaneform estimates 6.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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