Products

Messenger Kids

The video, voice and messaging app designed for kids to connect with family and friends.

messengerkids.com Google Play App StoreCreator Economy & Community / Social Networks & Apps

AI Benchmark
Desktop
Mobile
Monthly visits
68.3K
Down7.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Meta Platforms, Inc.
No social account linked+1 more creators
Launched
8y ago
2017-12-04 · Est.

Traffic

Monthly visitsData through Sep 2026
Events1 change

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Expanding Messenger Kids in over 70 new countries

    Apr 22, 2020 · 6y agoLaunch page

  • Launched on Google PlayLaunch

    Fun, free app that lets kids video call and message family and close friends.

    Feb 13, 2018 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    Facebook Messenger for kids, controlled by parents

    Dec 4, 2017 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    A Facebook video and messaging app for kids

    Dec 4, 2017 · 8y agoLaunch page

  • Launched on App StoreLaunch

    Messenger Kids — Made for Kids. Controlled by Parents. Made for Kids. Controlled by Parents. Parent Dashboard: Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents ar

    Dec 4, 2017 · 8y agoLaunch page

Store data

Google Play · App Store
Messenger Kids – The Messaging
Messenger Kids – The Messaging Google Playv322.0.0.59.212Everyone

Fun, free app that lets kids video call and message family and close friends.

Meta Platforms, Inc.Communication
Updated 5mo ago
Rating
★ 3.81261.3K ratings
Install scale
50,000,000+Min 50M installs
Price & IAP
FreeNo in-app purchases
First released
2018-02-13Store metadata
Rating Distribution (1★–5★)5★ 57% · 1★ 20%
5
57%
4
11%
3
6%
2
4%
1
20%
Store Screenshots (15)

Made for Kids. Controlled by Parents. Parent Dashboard: Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified. Fun Filters: Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better. Worry Free: Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads. Creative Convos: Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves. Easy Start: No phone number required. We’re always working to improve Messenger Kids. If you’d like to share any feedback with us or for more information, visit messengerkids.com.

Messenger Kids
Messenger Kids App Storev323.04+
Meta Platforms, Inc.Social NetworkingPhoto & Video· 26 languages
Updated 4mo ago
Rating
★ 4.26114.7K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2017-12-04155 MB
Rating Distribution (1★–5★)5★ 67% · 1★ 10%
5
67%
4
14%
3
6%
2
3%
1
10%
Store Screenshots (5)
Latest Release Notes (v323.0)

Thank you for using Messenger Kids! We are continuously updating and improving the app to make it an even better experience for kids and their families.

Messenger Kids — Made for Kids. Controlled by Parents. Made for Kids. Controlled by Parents. Parent Dashboard: Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified. Fun Filters: Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better. Worry Free: Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads. Creative Convos: Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves. Easy Start: No phone number required. We’re always working to improve Messenger Kids. If you’d like to share any feedback with us or for more information, visit messengerkids.com.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search76%
  • Direct15%
  • Referrals7%
  • Other2%

Countries

  • United States33%
  • Canada22%
  • Australia10%
  • Philippines7%
  • Mexico4%

Search

Domain authority —Domain registered 2016-10-28

KeywordMonthly volume
messenger6.7M
messenger kids13.5K
kids messenger1,540
messenger kids login1,460
messanger kids1,020

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2017-12-04

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: RxJSFeatures

    —→RxJS

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The video, voice and messaging app designed for kids to connect with family and friends.”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension

Palette · click to copy

5-D design score7.2 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Hand-Drawn & Sketch)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4fdfb;
  --foreground: #303332;
  --muted-foreground: #505454;
  --accent: #9bf3f6;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~65%) · Surface #F4FDFB (~5%) · Text #303332 (~12%) · Muted Text #505454 (~3%) · Accent #9BF3F6 (~15%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Target Audience Callout
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Messenger Kids get?
Vaneform estimates 68.3K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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