Products
AI Benchmark
Desktop
Mobile
Monthly visits
1.8M
Down16.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Launched
5y ago
2021-09-08 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events13 changes · 3 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • MoonPay delivers 100 XRP and $100 of BTC to a userPromotions

    MoonPay announced that 100 XRP and $100 of BTC have been delivered to a user's MoonPay account in response to their request.

    Nov 12 · 2d agoX Post

  • MoonPay announces $500 Solana giveawayPromotions

    MoonPay announced plans to give away $500 of Solana by Saturday morning, inviting users to respond if interested.

    Nov 5 · 9d agoX Post

  • BitPay introduces one-tap crypto buys via MoonPayProduct Activity

    BitPay rolled out one-tap purchases for BTC and crypto inside the BitPay Wallet using Apple Pay, Google Pay, card, or SEPA, powered by MoonPay. The feature is available on iOS and Android with assets sent directly to self-custody wallets.

    Nov 5 · 9d agoLaunch PostX Post

  • Launched on Google PlayLaunch

    Buy Crypto & Bitcoin fast with Google Pay | A trusted crypto app for your coins

    Apr 17, 2023 · 3y agoLaunch page

  • Launched on App StoreLaunch

    Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Apple Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio autom

    Apr 17, 2023 · 3y agoLaunch page

Store data

Google Play · App Store
MoonPay: Buy Crypto & Bitcoin
MoonPay: Buy Crypto & Bitcoin Google Playv2.0.49Everyone

Buy Crypto & Bitcoin fast with Google Pay | A trusted crypto app for your coins

MoonPayFinance
Updated 4mo ago
Rating
★ 4.4313.9K ratings
Install scale
1,000,000+Min 1M installs
Price & IAP
FreeNo in-app purchases
First released
2023-04-17Store metadata
Rating Distribution (1★–5★)5★ 77% · 1★ 8%
5
77%
4
8%
3
4%
2
3%
1
8%
Store Screenshots (6)

Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Google Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio automatically, like buying Bitcoin monthly - Use MoonPay Balance for zero-fee transactions and go from USD to crypto in seconds - Swap across more than 2,000 crypto pairs like Bitcoin, Solana and Ethereum - Access 24/7 global support via chat, email, or phone (US only) UNIFIED CRYPTO WALLET - Manage all your crypto wallets in one place, like your Bitcoin from Coinbase, Solana from Phantom wallet, and Ethereum from Metamask - View detailed MoonPay purchase history BUY CRYPTO WITH MULTIPLE PAYMENT OPTIONS Buy Bitcoin, Solana, Ethereum, and many more in just a few clicks using: - Debit & credit cards (Visa, Mastercard) - Mobile wallets (Apple Pay, Google Pay) - Venmo, PayPal, bank transfers - Local payment methods worldwide ZERO-FEE SWAPS - Swap crypto cross-chain with no processing fees - Connect via WalletConnect for seamless access - Explore thousands of other popular crypto pairs and swap between BTC, SOL, ETH, XRP, USDT, USDC, BNB, and more. WHY PEOPLE CHOOSE MOONPAY - Trusted by millions of users worldwide managing their Bitcoin and other cryptos in one place - Available in 180+ countries, with 170+ cryptocurrencies and meme coins available for purchase and trading - Backed by leading wallets, websites, and apps: MoonPay works with Trust Wallet, Ledger, Metamask, and Solana wallets like Phantom. - Built with strong encryption and privacy protection GET STARTED IN MINUTES 1. Download the MoonPay app 2. Select your cryptocurrency and amount, you can buy Bitcoin, Solana, Ethereum and more coins for as little as $20 3. Enter your compatible crypto wallet address (works with 40+ blockchains, like Ethereum, Solana, Base, Binance Smart Chain, and Bitcoin). 4. Complete your purchase in a few clicks and start growing your crypto portfolio For more info, safety tips, and guides on how to get started with crypto using the MoonPay app, visit: https://support.moonpay.com/

MoonPay: Buy Crypto
MoonPay: Buy Crypto App Storev2.0.484+
MoonPayFinance
Updated 4mo ago
Rating
★ 4.579,319 ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2023-04-17129 MB
Rating Distribution (1★–5★)5★ 83% · 1★ 7%
5
83%
4
7%
3
2%
2
1%
1
7%
Latest Release Notes (v2.0.48)

Regular maintenance and improvements to keep everything running smoothly.

Trusted by millions worldwide, MoonPay allows you to easily buy, sell and swap crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Apple Pay. BUY AND SELL CRYPTO WITH EASE - Set up recurring purchases to grow your portfolio automatically, like buying Bitcoin monthly - Use MoonPay Balance for zero-fee transactions and go from USD to crypto in seconds - Swap across more than 2,000 crypto pairs like Bitcoin, Solana and Ethereum - Access 24/7 global support via chat, email, or phone (US only) UNIFIED CRYPTO WALLET - Manage all your crypto wallets in one place, like your Bitcoin from Coinbase, Solana from Phantom wallet, and Ethereum from Metamask - View detailed MoonPay purchase history BUY CRYPTO WITH MULTIPLE PAYMENT OPTIONS Buy Bitcoin, Solana, Ethereum, and many more in just a few clicks using: - Debit & credit cards (Visa, Mastercard) - Mobile wallets (Apple Pay) - Venmo, PayPal, bank transfers - Local payment methods worldwide ZERO-FEE SWAPS - Swap crypto cross-chain with no processing fees - Connect via WalletConnect for seamless access - Explore thousands of other popular crypto pairs and swap between BTC, SOL, ETH, XRP, USDT, USDC, BNB, and more. WHY PEOPLE CHOOSE MOONPAY - Trusted by millions of users worldwide managing their Bitcoin and other cryptos in one place - Available in 180+ countries, with 170+ cryptocurrencies and meme coins available for purchase and trading - Backed by leading wallets, websites, and apps: MoonPay works with Trust Wallet, Ledger, Metamask, and Solana wallets like Phantom. - Built with strong encryption and privacy protection GET STARTED IN MINUTES 1. Download the MoonPay app 2. Select your cryptocurrency and amount, you can buy Bitcoin, Solana, Ethereum and more coins for as little as $20 3. Enter your compatible crypto wallet address (works with 40+ blockchains, like Ethereum, Solana, Base, Binance Smart Chain, and Bitcoin). 4. Complete your purchase in a few clicks and start growing your crypto portfolio For more info, safety tips, and guides on how to get started with crypto using the MoonPay app, visit: https://support.moonpay.com/

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct42%
  • Organic Search26%
  • Referrals21%
  • Display Ads3%
  • Other7%

Countries

  • United States29%
  • Ukraine5%
  • United Kingdom5%
  • Kazakhstan4%
  • Thailand4%

Search

Domain authority —Domain registered 2010-02-28

KeywordMonthly volume
crypto exchange1.8M
moonpay71.2K
buy bitcoin online11.2K
moonpay login3,080
moon pay2,610

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2021-09-08

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-13ChangelogRead post

    Changelog

    Iron is now MoonPay Enterprise: Stablecoin APIs for developers → Learn More Individuals Business Products Get Started ← Back to The Newsroom Changelog New updates and improvements to MoonPay. April 1, 2026 Goodbye Changelog. Hello Moonlog.

  • 2026-11-12BlogRead post

    MoonPay Wins Three Brands Review Magazine Awards

    We’re thrilled to share that MoonPay has won three awards from Brands Review Magazine in 2026! The annual Brands Review Magazine Awards celebrate companies and leaders across finance, technology, retail, luxury and other industries. The pro

  • 2026-11-12BlogRead post

    Newsroom - MoonPay

    Iron is now MoonPay Enterprise: Stablecoin APIs for developers → Learn More [<svg width="100" height="20" viewBox="0 0 100 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="mp-site-header__wordmark block h-5 w-[100px] xl:[.mp-site-h

  • 2026-11-12BlogRead post

    Newsroom - MoonPay

    Buy Buy cryptoUse a card, Apple Pay or Google Pay to buy crypto fast. We also accept bank transfers and wires. Sell Sell cryptoTurn your crypto into cash. In a flash. Get paid straight to your bank account or Visa card. Trade Trade cryptoTr

Changes

  1. Nov 1 · 13d ago

    Removed technology: DatadogFeatures

    Datadog→—

  2. Nov 1 · 13d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

  3. Nov 1 · 13d ago

    Adopted technology: MixpanelFeatures

    —→Mixpanel

  4. Nov 1 · 13d ago

    Adopted technology: Next.js App RouterFeatures

    —→Next.js App Router

  5. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  6. Nov 1 · 13d ago

    Adopted technology: SanityFeatures

    —→Sanity

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your passport to crypto”

Split Copy & Visual hero structure paired with direct input / instant try CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Direct Input / Instant Try · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Moon
Primary visual
Photography / Live Video
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #17120f;
  --surface: #211c19;
  --foreground: #ffffff;
  --muted-foreground: #d8d1ce;
  --accent: #9a38ff;
  --radius: 9999px;
  --font-heading: "Moon", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Moon", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #17120F (~63%) · Surface #211C19 (~8%) · Text #FFFFFF (~18%) · Muted Text #D8D1CE (~6%) · Accent #9A38FF (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does MoonPay get?
Vaneform estimates 1.8M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is MoonPay and what platforms does it support?
MoonPay is catalogued under Crypto Wallets & Trading: Your passport to crypto. Supported platforms: Mobile App.

Related products in this category

Finance / Crypto Wallets & Trading

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.