Products

moz

Uses AIEstablished Leader

Show up in search. Show up in AI. Own the results.

moz.com Chrome Web StoreMarketing / SEO Tools

AI Benchmark
Desktop
Mobile
Monthly visits
722.2K
Up3.7%MoMSep 2026
ARR
$60MClaimed
≈ $5M/mo · 2018-01-01GetLatka
Entry price
$99/mo
Higher than 80% of peersNiche median $24.99/mo
Creators
Gillian Muessig
No social account linkedCo-created with Rand Fishkin, Sarah Bird
Launched
12y ago
2014-04-05 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Events9 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2018-01-01$60M/yr(≈ $5M/mo)ClaimedGetLatka

    “Moz's annual revenue was $60M in 2018 (just shy of $60M in full-year 2018), as Sarah Bird said on camera.”

Marketing moves

Launches, search & content, referrals, promotions
  • moz launched on Product HuntLaunch

    Seo software for smarter marketing

    Jan 24, 2025 · 22mo agoSource

  • moz launched on Product HuntLaunch

    Free Domain Analysis from Moz.com

    Oct 10, 2019 · 7y agoSource

  • moz launched on Product HuntLaunch

    New Moz Keyword Explorer: See Who Ranks & How Much with Keywords by Site

    Nov 3, 2017 · 9y agoSource

  • moz launched on Product HuntLaunch

    One tool to discover/prioritize the best keywords to target

    May 3, 2016 · 10y agoSource

  • moz launched on Product HuntLaunch

    Find the best keywords to improve your website's SEO traffic

    May 3, 2016 · 10y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka180 team membersFunding $29.1M
2026-10-30Source

Moz is a Seattle-based maker of search engine optimization (SEO) software, including Moz Pro, Moz Local, STAT and the Moz API, and has been part of Ziff Davis since 2021.

Store data

Chrome Web Store
Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search48%
  • Direct40%
  • Referrals4%
  • Other8%

Countries

  • United States29%
  • India22%
  • Pakistan9%
  • United Kingdom4%
  • China4%

Search

Domain authority —Domain registered 1998-04-29

KeywordMonthly volume
da pa checker655.8K
da checker158K
domain authority checker154.3K
moz91.1K
moz da checker41K

Traffic data: Vaneform

Pricing

Standard
$99/mo
Billed annually $79/mo-20%
Pro Medium
$179/mo
Billed annually $143/mo-20%
Large
$299/mo
Billed annually $239/mo-20%
Premium
$599/mo
Billed annually $479/mo-20%

Trial: None · 4 paid tiers ($99–$599) · Up to 20% off annually · Observed 2026-11-03 · Pricing page

Entry price $99/mo, Higher than 80% of peers; “SEO Tools” median is $24.99/mo.View pricing benchmark

Pages & changes

Tracked since 2014-04-05

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Show up in search. Show up in AI. Own the results.”Positioning

    Higher rankings. Quality traffic. Measurable results.→Show up in search. Show up in AI. Own the results.

  2. Nov 1 · 13d ago

    Removed technology: Google AdsFeatures

    Google Ads→—

  3. Nov 1 · 13d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  4. Nov 1 · 13d ago

    Removed technology: HubSpot AnalyticsFeatures

    HubSpot Analytics→—

  5. Nov 1 · 13d ago

    Removed technology: Linkedin Insight TagFeatures

    Linkedin Insight Tag→—

  6. Nov 1 · 13d ago

    Removed technology: PendoFeatures

    Pendo→—

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Show up in search. Show up in AI. Own the results.”

Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.3 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Lato
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #300e28;
  --surface: #f6f8fa;
  --foreground: #ffffff;
  --muted-foreground: #a3b8c5;
  --accent: #f3cd70;
  --radius: 8px;
  --font-heading: "Lato", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #300E28 (~45%) · Surface #F6F8FA (~23%) · Text #FFFFFF (~7%) · Muted Text #A3B8C5 (~6%) · Accent #F3CD70 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Floating Multi-Cards, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does moz cost?
Standard: $99/mo (annual billing available); Pro Medium: $179/mo (annual billing available); Large: $299/mo (annual billing available); Premium: $599/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does moz get?
Vaneform estimates 722.2K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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