moz
Uses AIEstablished LeaderShow up in search. Show up in AI. Own the results.
moz.com Chrome Web StoreMarketing / SEO Tools
- Monthly visits
- 722.2K
- Up3.7%MoMSep 2026
- Entry price
- $99/mo
- Higher than 80% of peersNiche median $24.99/mo
- Launched
- 12y ago
- 2014-04-05 · Est.
Traffic & revenue
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“Moz's annual revenue was $60M in 2018 (just shy of $60M in full-year 2018), as Sarah Bird said on camera.”
Marketing moves
Launches, search & content, referrals, promotions- I ran all of this inside Moz Pro, and their free trial lets you set up the same dashboard and score yourself against your competitors: https://moz.com/checkout/freetrial/billing-payment/pro_medium/monthly?utm_source=affiliate&utm_medium=rya
@theryanrobinson · 2026-11-04 · 0 likes · 0 reposts · 38 views
moz launched on Product HuntLaunch
New Moz Keyword Explorer: See Who Ranks & How Much with Keywords by Site
Nov 3, 2017 · 9y agoSource
moz launched on Product HuntLaunch
One tool to discover/prioritize the best keywords to target
May 3, 2016 · 10y agoSource
moz launched on Product HuntLaunch
Find the best keywords to improve your website's SEO traffic
May 3, 2016 · 10y agoSource
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsMoz is a Seattle-based maker of search engine optimization (SEO) software, including Moz Pro, Moz Local, STAT and the Moz API, and has been part of Ziff Davis since 2021.
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search48%
- Direct40%
- Referrals4%
- Other8%
Countries
- United States29%
- India22%
- Pakistan9%
- United Kingdom4%
- China4%
Search
Domain authority —Domain registered 1998-04-29
| Keyword | Monthly volume |
|---|---|
| da pa checker | 655.8K |
| da checker | 158K |
| domain authority checker | 154.3K |
| moz | 91.1K |
| moz da checker | 41K |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($99–$599) · Up to 20% off annually · Observed 2026-11-03 · Pricing page
Entry price $99/mo, Higher than 80% of peers; “SEO Tools” median is $24.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homemoz.com/
- Pricingmoz.com/moz-pro-pricing Snapshot 2026-11-03
- Featuresmoz.com/products/pro Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Show up in search. Show up in AI. Own the results.”
Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip
- Outcome & Speed Promise
- Large Hero Product Shot
- Floating Multi-Cards
- Customer Logo Wall
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Lato
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #300e28;
--surface: #f6f8fa;
--foreground: #ffffff;
--muted-foreground: #a3b8c5;
--accent: #f3cd70;
--radius: 8px;
--font-heading: "Lato", ui-sans-serif, system-ui, sans-serif;
--font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #300E28 (~45%) · Surface #F6F8FA (~23%) · Text #FFFFFF (~7%) · Muted Text #A3B8C5 (~6%) · Accent #F3CD70 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Floating Multi-Cards, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does moz cost?
- Standard: $99/mo (annual billing available); Pro Medium: $179/mo (annual billing available); Large: $299/mo (annual billing available); Premium: $599/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does moz get?
- Vaneform estimates 722.2K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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