Products

Mullvad

Uses AIEstablished Leader

Privacy is for the people

mullvad.net Source★ 1,204Security & Privacy / VPN & Privacy Protection

AI Benchmark
Desktop
Mobile
Monthly visits
1.5M
Down9.7%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$5.4/mo
Lower than 64% of peersNiche median $7/mo
Creators
Mullvad.net
@mullvadnet· 75.2K followersCo-created with mullvad
Launched
9y ago
2017-10-22 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Mullvad launched on Product HuntLaunch

    Privacy-focused web browser

    Apr 3, 2023 · 3y agoSource

  • Mullvad launched on Product HuntLaunch

    Privacy Is a Universal Right

    Apr 27, 2021 · 5y agoSource

  • Mullvad launched on Product HuntLaunch

    World-class, online privacy VPN

    Feb 9, 2018 · 8y agoSource

  • Mullvad launched on Product HuntLaunch

    World-class, online privacy

    Oct 22, 2017 · 9y agoSource

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-11-06
GitHub Stars
★ 1,204
Forks
82
License
See repository
Primary language
Go

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search49%
  • Direct42%
  • Social4%
  • Other4%

Countries

  • United States27%
  • Germany9%
  • United Kingdom6%
  • France4%
  • Canada3%

Search

Domain authority —Domain registered 2008-07-10

KeywordMonthly volume
mullvad190.1K
mullvad vpn125.6K
mullvad browser39.9K
mulvad12.5K
mullvad dns4,540

Traffic data: Vaneform

Pricing

1 month
€5 per month
up to 5 devices
1 year
€5 per month
up to 5 devices
1 decade
€5 per month
up to 5 devices

Trial: None · Observed 2026-11-03 · Pricing page

Entry price $5.4/mo, Lower than 64% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark

Pages & changes

Tracked since 2017-10-22

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-13BlogRead post

    Mullvad Browser 16.0

    is our first release based on Firefox ESR 153, which incorporates a year's worth of changes. What's new? Transition to the latest Firefox ESR As with every year, when Firefox ESR transitions to a new version (this time based on the code int

  • 2026-11-13BlogRead post

    Force all app traffic into the tunnel

    **Update: After releasing an update of the app, we observed that automatic updates *do work*. However, the update still leaves the device without any internet access and a reboot is still required to fix it.** A year ago, we wrote about how

  • 2026-11-13BlogRead post

    Any app on recent Android versions can leak certain traffic

    A recently discovered bug in Android 16 allows any app to leak traffic outside the VPN tunnel. As reported in the post The Tiny UDP Cannon: An Android VPN Bypass, Android 16 introduced a bug that allows a malicious app to send traffic outsi

  • 2026-11-13BlogRead post

    Exit IP fingerprinting between VPN servers

    On Friday the 15th of May, we became aware of a fingerprinting issue affecting Mullvad users. When a user switches from one VPN server to another, this sometimes makes it possible for services such as websites to confidently guess that the

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Privacy is for the people”Positioning

    Mullvad VPN→Privacy is for the people

  2. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  3. Nov 1 · 13d ago

    Homepage title changed to “Mullvad VPN - Privacy is for the people”Positioning

    Mullvad VPN - Free the internet→Mullvad VPN - Privacy is for the people

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Privacy is for the people”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Download App / Install Extension

Palette · click to copy

5-D design score7.2 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Open Sans / Source Code Pro
Primary visual
Product UI Screenshot / Component
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #294d73;
  --surface: #192f43;
  --foreground: #ffffff;
  --muted-foreground: #d5dee7;
  --accent: #e2d300;
  --radius: 4px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "Source Code Pro", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #294D73 (~67%) · Surface #192F43 (~17%) · Text #FFFFFF (~7%) · Muted Text #D5DEE7 (~4%) · Accent #E2D300 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Mullvad cost?
1 month: €5 per month; 1 year: €5 per month; 1 decade: €5 per month. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Mullvad get?
Vaneform estimates 1.5M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Mullvad and what platforms does it support?
Mullvad is catalogued under VPN & Privacy Protection: Privacy is for the people. Supported platforms: Mobile App, Browser Extension.
Is Mullvad open source?
Mullvad has a public repository (https://github.com/mullvad/mullvadvpn-app) with its source repository published, recording 1,204 GitHub stars.Source

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