Products

Nat

Uses AI

Personal CRM for relationship building

nat.app Sales / CRM

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
30d Revenue
$3,386Verified
Verified 2026-11-12Indie Hackers（Stripe 验证）
Entry price
$8.08/mo
Lower than 83% of peersNiche median $22/mo
Creators
Fahad
No social account linkedCo-created with Nathan Ganser
Launched
6y ago
2020-09-26 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
Monthly equivalent revenueVerified · Indie Hackers（Stripe 验证）
  • Nov 2026$3,386Verified $3,386/30d · monthly equiv.
  • Oct 2026$15KSelf-reported MRR · unverified
Events2 revenue disclosures

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
X accounts@gansernathan@nat_crm

  • Launched on Product HuntLaunch

    Personal CRM that knows who you're losing touch with

    Mar 30, 2022 · 4y agoLaunch page

  • Launched on Show HN (53 pts · 39 comments)Launch

    Nat.app, personal CRM that knows who you're losing touch with — Hi HN! founder of nat.app here. I've seen so many people building personal CRMs over the past years. Somehow, they all seemed to fail and…

    Mar 28, 2022 · 4y agoLaunch page

  • Launched on Product HuntLaunch

    Note-taking, the way it should be

    Oct 27, 2020 · 6y agoLaunch page

  • Launched on Show HN (175 pts · 119 comments)Launch

    Personal CRM: Note taking, the way it should be

    Oct 26, 2020 · 6y agoLaunch page

  • Launched on Show HN (36 pts · 16 comments)Launch

    Send Audio Messages in Gmail

    Sep 26, 2020 · 6y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2022-03-28Source
Post excerpt:
Hi HN! founder of nat.app here. I've seen so many people building personal CRMs over the past years. Somehow, they all seemed to fail and die a year or two in. The main reason for this in my opinion is that the personal CRM business is a bad business. People sort of want this and will tweet about in from time to time, but only very few people are willing to

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search35%
  • Referrals9%
  • Social6%
  • Other11%

Countries

  • United States62%
  • India38%

Search

Domain authority —Domain registered 2020-01-02

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Magic
$370/yr (billed annually)
Magic (students)
$97/yr (billed annually)

Trial: Yes, our Magic plan subscription always starts with a ten day free trial. · 2 paid tiers ($97–$370) · Observed 2026-11-04 · Pricing page

Entry price $8.08/mo, Lower than 83% of peers; “CRM” median is $22/mo.View pricing benchmark

Pages & changes

Tracked since 2020-10-27

Key pages

Weekly snapshots
www.nat.app/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Questions & evidence

How much does Nat cost?
Magic: $370/yr (billed annually); Magic (students): $97/yr (billed annually). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Nat get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Nat and what platforms does it support?
Nat is catalogued under CRM: Personal CRM for relationship building. Supported platforms: Web.
What is Nat's publicly disclosed revenue?
Indie Hackers（Stripe 验证） records a verified disclosure of $3,386 /30d stated on 2026-11-12.Source

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