Nation Builder
Established LeaderHuman-centric technology for your cause nonprofit campaign movement
nationbuilder.com Creator Economy & Community / Community Management Tools
- Monthly visits
- 618.7K
- Down5.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $34/mo
- Higher than 69% of peersNiche median $15.5/mo
- Launched
- 15y ago
- 2010-12-19 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsNation Builder launched on Product HuntLaunch
Software powering nonprofits, movements & campaigns globally
Jul 8, 2022 · 4y agoSource
Nation Builder launched on Product HuntLaunch
The essential toolkit for leaders
Apr 28, 2015 · 11y agoSource
Nation Builder launched on Show HN (109 pts · 93 comments)Launch
NationBuilder, my startup just launched
Apr 6, 2011 · 15y agoSource
Traffic sources
Traffic breakdown
Channels
- Direct48%
- Referrals21%
- Organic Search12%
- Email10%
- Other9%
Countries
- United States42%
- United Kingdom13%
- Canada12%
- Australia9%
- New Zealand8%
Search
Domain authority —Domain registered 1999-09-07
| Keyword | Monthly volume |
|---|---|
| reform uk | 72.2K |
| reform | 58.8K |
| restore britain | 35.7K |
| nationbuilder | 2,830 |
| nationbuilder login | 290 |
Traffic data: Vaneform
Pricing
Trial: Start a 14-day trial now · 2 paid tiers ($34–$160) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $34/mo, Higher than 69% of peers; “Community Management Tools” median is $15.5/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homenationbuilder.com/
- Pricingnationbuilder.com/pricing Snapshot 2026-11-03
- Featuresmarketing.nationbuilder.com/feature/people Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Human-centric technology for your nonprofit”
Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Book Demo / Contact Sales
- Target Audience Callout
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #000000;
--surface: #ffffff;
--foreground: #fafafa;
--muted-foreground: #666666;
--accent: #ffe000;
--radius: 4px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #000000 (~89%) · Surface #FFFFFF (~6%) · Text #FAFAFA (~3%) · Muted Text #666666 (~1%) · Accent #FFE000 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Target Audience Callout
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Nation Builder cost?
- Starter: $34/mo (annual billing available); Pro: $160/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Nation Builder get?
- Vaneform estimates 618.7K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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