Products

Nation Builder

Established Leader

Human-centric technology for your cause nonprofit campaign movement

nationbuilder.com Creator Economy & Community / Community Management Tools

AI Benchmark
Desktop
Mobile
Monthly visits
618.7K
Down5.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$34/mo
Higher than 69% of peersNiche median $15.5/mo
Creators
Jim Gilliam
@jgilliam· 15.2K followers
Launched
15y ago
2010-12-19 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Nation Builder launched on Product HuntLaunch

    Software powering nonprofits, movements & campaigns globally

    Jul 8, 2022 · 4y agoSource

  • Nation Builder launched on Product HuntLaunch

    The essential toolkit for leaders

    Apr 28, 2015 · 11y agoSource

  • Nation Builder launched on Show HN (109 pts · 93 comments)Launch

    NationBuilder, my startup just launched

    Apr 6, 2011 · 15y agoSource

  • Nation Builder launched on BetaListLaunch

    nationbuilder

    Dec 19, 2010 · 15y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct48%
  • Referrals21%
  • Organic Search12%
  • Email10%
  • Other9%

Countries

  • United States42%
  • United Kingdom13%
  • Canada12%
  • Australia9%
  • New Zealand8%

Search

Domain authority —Domain registered 1999-09-07

KeywordMonthly volume
reform uk72.2K
reform58.8K
restore britain35.7K
nationbuilder2,830
nationbuilder login290

Traffic data: Vaneform

Pricing

Starter
$34/mo
Billed annually $41/mo
Integrated people database starting at 500 contacts and up to 5K contacts
Pro
$160/mo
Billed annually $179/mo
Integrated people database starting at 500 contacts and up to 10K contacts
Enterprise
Contact sales

Trial: Start a 14-day trial now · 2 paid tiers ($34–$160) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $34/mo, Higher than 69% of peers; “Community Management Tools” median is $15.5/mo.View pricing benchmark

Pages & changes

Tracked since 2015-04-28

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Human-centric technology for your nonprofit”

Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Book Demo / Contact Sales

  • Target Audience Callout

Palette · click to copy

5-D design score7.3 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Pure Typography & Geometry
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #ffffff;
  --foreground: #fafafa;
  --muted-foreground: #666666;
  --accent: #ffe000;
  --radius: 4px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~89%) · Surface #FFFFFF (~6%) · Text #FAFAFA (~3%) · Muted Text #666666 (~1%) · Accent #FFE000 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Target Audience Callout
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Nation Builder cost?
Starter: $34/mo (annual billing available); Pro: $160/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Nation Builder get?
Vaneform estimates 618.7K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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