Products

Ninja Forms

Uses AI

The WordPress Forms Plugin That Grows with You

ninjaforms.com Business Operations / Forms & Surveys

AI Benchmark
Desktop
Mobile
Monthly visits
61K
Down0.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$8.25/mo
Lower than 78% of peersNiche median $15/mo
Creators
Ninja Forms
@ninjaforms· 2,571 followers
Launched
10y ago
2016-08-13 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events14 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Flexible WordPress form builder

    Aug 13, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search46%
  • Direct36%
  • Referrals13%
  • Social3%
  • Other1%

Countries

  • United States34%
  • India5%
  • United Kingdom4%
  • Netherlands4%
  • Ukraine3%

Search

Domain authority —Domain registered 2011-05-12

KeywordMonthly volume
ninja forms1,450
ninjaforms1,060
ninja form accessbility200
ninja form autofill180
ninjaforms file uploads changelog180

Traffic data: Vaneform

Pricing

Elite
$299.4/yr (billed annually)
Billed annually $499/yr
Unlimited sites · All add-ons included
Pro
$119.4/yr (billed annually)
Billed annually $199/yr
20 sites · 28 add-ons included · 40% off additional add-ons
Plus
$59.4/yr (billed annually)
Billed annually $99/yr
3 sites · 16 add-ons included · 20% off additional add-ons
Core
FREE
Unlimited submissions

Trial: None · 3 paid tiers ($59.4–$299.4) · Observed 2026-11-06 · Pricing page

Entry price $8.25/mo, Lower than 78% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2016-08-13

Key pages

Weekly snapshots
ninjaforms.com/ Snapshot 2026-11-07

Changes

  1. Nov 1 · 14d ago

    Removed technology: Animate.cssFeatures

    Animate.css→—

  2. Nov 1 · 14d ago

    Removed technology: Beaver BuilderFeatures

    Beaver Builder→—

  3. Nov 1 · 14d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  4. Nov 1 · 14d ago

    Removed technology: IsotopeFeatures

    Isotope→—

  5. Nov 1 · 14d ago

    Adopted technology: Kadence WP BlocksFeatures

    —→Kadence WP Blocks

  6. Nov 1 · 14d ago

    Adopted technology: Kadence WP KadenceFeatures

    —→Kadence WP Kadence

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The WordPress Forms Plugin That Grows with You”

Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Download App / Install Extension

  • Category Positioning Anchor

Palette · click to copy

5-D design score6.5 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
niveau-grotesk
Primary visual
Pure Typography & Geometry
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f6eef4;
  --foreground: #2a2e2f;
  --muted-foreground: #6b6f70;
  --accent: #e23b3b;
  --radius: 9999px;
  --font-heading: "niveau-grotesk", ui-sans-serif, system-ui, sans-serif;
  --font-body: "niveau-grotesk", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~62%) · Surface #F6EEF4 (~22%) · Text #2A2E2F (~8%) · Muted Text #6B6F70 (~5%) · Accent #E23B3B (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Ninja Forms cost?
Elite: $299.4/yr (billed annually) (annual billing available); Pro: $119.4/yr (billed annually) (annual billing available); Plus: $59.4/yr (billed annually) (annual billing available); Core: FREE. Observed 2026-11-06. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Ninja Forms get?
Vaneform estimates 61K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Ninja Forms and what platforms does it support?
Ninja Forms is catalogued under Forms & Surveys: The WordPress Forms Plugin That Grows with You. Supported platforms: Web.

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