Noom
Uses AIEstablished LeaderMeds to lose the weight. Noom to keep it off.
noom.com Google PlayHealth & Wellness / Nutrition & Diet
- Monthly visits
- 1.9M
- Down8.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 15y ago
- 2011-03-16 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- .@noom CEO started micro-dosing GLP-1s to understand their users it makes today 70% of the company’s revenues “The food noise goes away”
@kyriakosel · 2026-11-12 · 0 likes · 0 reposts · 188 views
- Peptides are a multi-billion dollar black market If you force people ordering these from China, or over mail, this has it's own risks @noom CEO @geoffcook
@kyriakosel · 2026-11-11 · 4 likes · 0 reposts · 448 views
Noom launched on Product HuntLaunch
Changing your body starts by changing your brain
Jan 6, 2017 · 9y agoSource
Noom launched on Show HN (2 pts · 1 comments)Launch
A simpler way to lose weight
Feb 26, 2013 · 13y agoSource
Launched on Google PlayLaunch
Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress
Mar 16, 2011 · 15y agoLaunch page
Store data
Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress
- Rating
- ★ 4.08314.3K ratings
- Install scale
- 10,000,000+Min 10M installs
- Price & IAP
- FreeIAP $0.99 - $199.00 per item
- First released
- 2011-03-16Store metadata
Build healthy habits that last with Noom. Noom helps you eat better, move more, and feel more in control of your health – without the pressure or guilt. Track steps. Log meals with AI. Scan your face and body for instant health insights. Earn rewards for showing up daily. Whether you're just getting started or ready for more structured support like coaching or medication, Noom meets you where you are. Millions have used Noom to lose weight, improve health, and make lasting changes. Rooted in psychology. Backed by science. Choose the personalized plan that’s right for you. FEATURES - AI food logging with 1M+ food items, calorie & macro tracking - Step tracking & rewards - Access to GLP-1 meds, if eligible - Body scans for real-time insights - Proactive Health tools, including at-home biomarker labs and personalized recommendations - Meal plans & dietitian-backed recipes - Noom Move: 1,000+ fitness, stretching & meditation classes - Daily lessons on psychology, habits, & behavior change - Supportive communities (“Circles”) - Sync with Apple Health, Fitbit, Garmin, Withings & more - Optional 1:1 coaching What people are saying: “An evidence-based lifestyle behavior change program.” - Mashable “Focuses on the mental aspect of weight loss.” - TODAY “Psychologically-powered wellness platform.” - RollingStone “Helped me reimagine my food choices without forcing me to completely cut out any foods.” - Healthline NOOM WEIGHT A sustainable weight loss program to help you change the habits behind your health through lessons & science-backed tools. - Avg. weight loss: 15.5 lbs in 16 weeks - 2x more effective than trying to lose weight alone - 95% say it’s a long-term solution - 98% say it changed their habits for good - Supports intermittent fasting & behavior-based food logging - Stay consistent with coaches, content & community Plans start at $17 a month.¹ NOOM MED Combine proven GLP-1 meds with the tools and support to lose weight and keep it off – long after the meds. - If eligible, access trusted GLP-1s like Ozempic®², Wegovy®, Zepbound®³ or Mounjaro®³ - Or choose Noom GLP-1Rx with SmartDose, a personalized dosing system designed for a smoother, more effective GLP-1 experience - Meds shipped to your door in 7 days,⁴ if prescribed⁵ - Microdose GLP-1 options available, designed to deliver effective results and minimize side effects - 100% online access to doctors & health coaches - GLP-1 Companion Program with Muscle Defense™ to lose fat, protect muscle, & build healthy habits - Users lose 48% more weight in 6 months vs. GLP-1s alone⁶ Plans start at $69 a month.⁷ ¹ Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary ² Ozempic is not FDA approved to treat obesity or for weight loss ³ Eli Lilly and Company has not authorized this content. Not all customers will medically qualify for prescription medications. Pricing based on 2.5 mg Zepbound vials and injector pens starting dose. Pricing will vary based on dosage ⁴ Medication delivery in 7 days is only available for compounded medications. Not all customers will medically qualify for prescription medications. Compounded medications are produced in an FDA-registered facility but not reviewed by the FDA for safety, efficacy or quality ⁵ Medications require consultation and prescription by clinician through Noom platform. Not all customers will qualify for prescription ⁶ Based on a retrospective study of self-reported data of pounds lost for active versus passive users who were offered the Noom program when being prescribed an early stage GLP-1 ⁷ Pricing based on the 1st month subscription fee only and does not include the cost of medications For CCPA: "Do Not Sell" Policy for California Residents, see https://www.noom.com/ccpa-do-not-sell/
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Paid Search18%
- Direct16%
- Social16%
- Display Ads14%
- Other36%
Countries
- United States81%
- Canada3%
- United Kingdom2%
- Australia1%
- Germany1%
Search
Domain authority 75Domain registered 1997-12-03
| Keyword | Monthly volume |
|---|---|
| noom | 52.1K |
| tai chi walking | 34.9K |
| noom login | 3,730 |
| noom med | 3,210 |
| noom glp 1 | 1,200 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.noom.com:443/
- Featureswww.noom.com/med/ Snapshot 2026-11-03
Official blog & changelog
Recent articles & product updatesTirzepatide side effects: What to expect with Zepbound and Mounjaro
What you’ll learn: Tirzepatide is a prescription medication used to help manage weight, obstructive sleep apnea (OSA), or type 2 diabetes, depending on the brand and indication. But it’s best known for its effectiveness for weight los
Special diets - Noom: Lose weight and keep it off.
Recipes ==|== Nutrition ==|== Weight Management ==|== Well-being ==|== Menopause --- - New dairy-free diet study: What can happen when dairy is replaced with plant-based alternatives? Special diets New dairy-free diet study: What can happen
Nutrition Facts - Noom: Lose weight and keep it off.
Recipes ==|== Nutrition ==|== Weight Management ==|== Well-being ==|== Menopause --- - Is crab healthy? Nutrition, benefits, and weight loss Nutrition Facts Is crab healthy? Nutrition, benefits, and weight loss - Chick-fil-A nutrition: Calo
Medications & treatments - Noom: Lose weight and keep it off.
Recipes ==|== Nutrition ==|== Weight Management ==|== Well-being ==|== Menopause --- - Ozempic® cost without insurance: Cheapest options in 2027 Medications & treatments Ozempic® cost without insurance: Cheapest options in 2027 - Peptides f
Changes
Design
Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Meds to lose the weight. Noom to keep it off.”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up
- Outcome & Speed Promise
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Georgia / Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #27362b;
--surface: #ffffff;
--foreground: #191818;
--muted-foreground: #34464b;
--accent: #cbe3b4;
--radius: 8px;
--font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #27362B (~46%) · Surface #FFFFFF (~28%) · Text #191818 (~5%) · Muted Text #34464B (~3%) · Accent #CBE3B4 (~18%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Noom get?
- Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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| Open Food FactsScan a product | — | 3.9M | Undisclosed |
| Health TimeDiscover evidence-based health articles, expert insights, and wellness tips. | — | 2.5M | Undisclosed |
| Best.meEasiest and healthiest way to lose weight quick | — | 2.3M | Undisclosed |