Products

Noom

Uses AIEstablished Leader

Meds to lose the weight. Noom to keep it off.

noom.com Google PlayHealth & Wellness / Nutrition & Diet

AI Benchmark
Desktop
Mobile
Monthly visits
1.9M
Down8.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Noom
@noom· 23.6K followers+1 more creators
Launched
15y ago
2011-03-16 · Est.

Traffic

Monthly visitsData through Sep 2026
Events21 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Noom launched on Product HuntLaunch

    Get life-long weight-loss results

    May 6, 2019 · 7y agoSource

  • Noom launched on Product HuntLaunch

    Changing your body starts by changing your brain

    Jan 6, 2017 · 9y agoSource

  • Noom launched on Show HN (1 pts)Launch

    Noom Weight v2

    Dec 5, 2013 · 12y agoSource

  • Noom launched on Show HN (2 pts · 1 comments)Launch

    A simpler way to lose weight

    Feb 26, 2013 · 13y agoSource

  • Launched on Google PlayLaunch

    Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

    Mar 16, 2011 · 15y agoLaunch page

Store data

Google Play
Noom: Weight Loss & GLP-1 Care
Noom: Weight Loss & GLP-1 Care Google Playv14.26.0Everyone

Healthy habits for weight loss—track calories, food, workouts, & GLP-1 progress

Noom, Inc.Health & Fitness
Updated 4mo ago
Rating
★ 4.08314.3K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeIAP $0.99 - $199.00 per item
First released
2011-03-16Store metadata
Rating Distribution (1★–5★)5★ 66% · 1★ 14%
5
66%
4
9%
3
6%
2
5%
1
14%
Store Screenshots (8)

Build healthy habits that last with Noom. Noom helps you eat better, move more, and feel more in control of your health – without the pressure or guilt. Track steps. Log meals with AI. Scan your face and body for instant health insights. Earn rewards for showing up daily. Whether you're just getting started or ready for more structured support like coaching or medication, Noom meets you where you are. Millions have used Noom to lose weight, improve health, and make lasting changes. Rooted in psychology. Backed by science. Choose the personalized plan that’s right for you. FEATURES - AI food logging with 1M+ food items, calorie & macro tracking - Step tracking & rewards - Access to GLP-1 meds, if eligible - Body scans for real-time insights - Proactive Health tools, including at-home biomarker labs and personalized recommendations - Meal plans & dietitian-backed recipes - Noom Move: 1,000+ fitness, stretching & meditation classes - Daily lessons on psychology, habits, & behavior change - Supportive communities (“Circles”) - Sync with Apple Health, Fitbit, Garmin, Withings & more - Optional 1:1 coaching What people are saying: “An evidence-based lifestyle behavior change program.” - Mashable “Focuses on the mental aspect of weight loss.” - TODAY “Psychologically-powered wellness platform.” - RollingStone “Helped me reimagine my food choices without forcing me to completely cut out any foods.” - Healthline NOOM WEIGHT A sustainable weight loss program to help you change the habits behind your health through lessons & science-backed tools. - Avg. weight loss: 15.5 lbs in 16 weeks - 2x more effective than trying to lose weight alone - 95% say it’s a long-term solution - 98% say it changed their habits for good - Supports intermittent fasting & behavior-based food logging - Stay consistent with coaches, content & community Plans start at $17 a month.¹ NOOM MED Combine proven GLP-1 meds with the tools and support to lose weight and keep it off – long after the meds. - If eligible, access trusted GLP-1s like Ozempic®², Wegovy®, Zepbound®³ or Mounjaro®³ - Or choose Noom GLP-1Rx with SmartDose, a personalized dosing system designed for a smoother, more effective GLP-1 experience - Meds shipped to your door in 7 days,⁴ if prescribed⁵ - Microdose GLP-1 options available, designed to deliver effective results and minimize side effects - 100% online access to doctors & health coaches - GLP-1 Companion Program with Muscle Defense™ to lose fat, protect muscle, & build healthy habits - Users lose 48% more weight in 6 months vs. GLP-1s alone⁶ Plans start at $69 a month.⁷ ¹ Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary ² Ozempic is not FDA approved to treat obesity or for weight loss ³ Eli Lilly and Company has not authorized this content. Not all customers will medically qualify for prescription medications. Pricing based on 2.5 mg Zepbound vials and injector pens starting dose. Pricing will vary based on dosage ⁴ Medication delivery in 7 days is only available for compounded medications. Not all customers will medically qualify for prescription medications. Compounded medications are produced in an FDA-registered facility but not reviewed by the FDA for safety, efficacy or quality ⁵ Medications require consultation and prescription by clinician through Noom platform. Not all customers will qualify for prescription ⁶ Based on a retrospective study of self-reported data of pounds lost for active versus passive users who were offered the Noom program when being prescribed an early stage GLP-1 ⁷ Pricing based on the 1st month subscription fee only and does not include the cost of medications For CCPA: "Do Not Sell" Policy for California Residents, see https://www.noom.com/ccpa-do-not-sell/

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Paid Search18%
  • Direct16%
  • Social16%
  • Display Ads14%
  • Other36%

Countries

  • United States81%
  • Canada3%
  • United Kingdom2%
  • Australia1%
  • Germany1%

Search

Domain authority 75Domain registered 1997-12-03

KeywordMonthly volume
noom52.1K
tai chi walking34.9K
noom login3,730
noom med3,210
noom glp 11,200

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2017-01-06

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Meds to lose the weight. Noom to keep it off.”Positioning

    Go Micro for Big Results→Meds to lose the weight. Noom to keep it off.

  2. Nov 1 · 13d ago

    Adopted technology: AOSFeatures

    —→AOS

  3. Nov 1 · 13d ago

    Adopted technology: Amazon CloudFrontFeatures

    —→Amazon CloudFront

  4. Nov 1 · 13d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

  5. Nov 1 · 13d ago

    Removed technology: Animate.cssFeatures

    Animate.css→—

  6. Nov 1 · 13d ago

    Removed technology: DiviFeatures

    Divi→—

Design

First-screen visual analysis & :root CSS

Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Meds to lose the weight. Noom to keep it off.”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Georgia / Arial
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #27362b;
  --surface: #ffffff;
  --foreground: #191818;
  --muted-foreground: #34464b;
  --accent: #cbe3b4;
  --radius: 8px;
  --font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #27362B (~46%) · Surface #FFFFFF (~28%) · Text #191818 (~5%) · Muted Text #34464B (~3%) · Accent #CBE3B4 (~18%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Noom get?
Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Nutrition & Diet

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.