Nova Launcher
The premier custom launcher for Android, loved by over 50 million.
novalauncher.com Google PlayUtilities / Browser Themes & New Tabs
- Monthly visits
- 159.5K
- Down19.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $29.99/mo
- Highest in categoryNiche median $4.220000000000001/mo
- Launched
- 14y ago
- 2012-02-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Highly customizable home screen replacement for Android
Jan 5, 2017 · 9y agoLaunch page
Launched on Google PlayLaunch
Your home screen, just the way you like it.
Feb 22, 2012 · 14y agoLaunch page
Store data
Your home screen, just the way you like it.
- Rating
- ★ 3.271.4M ratings
- Install scale
- 100,000,000+Min 100M installs
- Price & IAP
- FreeIAP $0.99 - $99.99 per item
- First released
- 2012-02-22Store metadata
Nova Launcher is a powerful, customizable, and versatile home screen replacement. Nova brings advanced features to enhance your home screens, but still remains a great, user-friendly choice for everyone. Whether you want to completely overhaul your home screens or are looking for a cleaner, faster home launcher, Nova is the answer. ✨ The newest features Nova brings the latest Android launcher features to all other phones. 🖼️ Custom icons Nova supports thousands of icon themes available in the Play Store. Plus, reshape all icons to a shape of your choice for a uniform and consistent look. 🎨 An extensive color system Use Material You colors from your system, or choose your own colors for a personalised feel that's unique to you. 🌓 Custom light and dark themes Sync dark mode with your system, the sunrise and sunset, or keep it on permanently. The choice is yours. 🔍 A powerful search system Nova allows you to search for content in your apps, your contacts, and other services with integrations for your favorite platforms. Additionally, get instant Micro Results for calculations, unit conversions, package tracking, and more. 📁Customizable home screen, app drawer, and folders Icon size, label colors, vertical or horizontal scroll and search bar positioning just scratch the surface of customization for your home screen setup. The app drawer also adds innovative customizable cards to give you the information you need, right when you need it. 📏 Subgrid positioning With the ability to snap icons and widgets in between grid cells, it’s easy to get a precise feel and layout with Nova in a way that’s impossible with most other launchers. 📲 Backup and restore Moving from phone to phone or trying new home screen setups is a snap thanks to Nova’s backup and restore feature. Backups can be stored locally or saved to the cloud for easy transfers. ❤️ Helpful support Quickly get in touch with support through a convenient option in the app, or join our active Discord community at https://discord.gg/novalauncher 🎁 Do even more with Nova Launcher Prime Unlock Nova Launcher’s full potential with Nova Launcher Prime. • Gestures: Swipe, pinch, double tap, and more on the home screen to execute custom commands. • App drawer groups: Create custom tabs or folders in the app drawer for an ultra-organized feel. • Hide apps: Hide apps from the app drawer without uninstalling them. • Custom icon swipe gestures: Swipe up or down on your home screen icons to become more productive without taking up more home screen space. • …and more. More scrolling effects, notification badges, and others. ―――――――――― Icons used in screenshots • OneYou Icon Pack by PashaPuma Design • OneYou Themed Icon Pack by PashaPuma Design Icon packs used with permission from the respective creators. ―――――――――― This app uses the AccessibilityService permission for optional support of making certain system functions more accessible, such as with desktop gestures. For example screen off or opening the Recent Apps screen. Nova will automatically prompt you to enable this if it is necessary for your configuration, for many cases it is not! No data is collected from the AccessibilityService, it is merely used to invoke system actions. This app uses the Device Administrator permission for optional screen off/lock functionality. This app uses a Notification Listener for optional badges on icons and media playback controls.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search48%
- Direct41%
- Referrals6%
- Other4%
Countries
- United States14%
- Germany6%
- Russia6%
- Brazil6%
- Mexico5%
Search
Domain authority —Domain registered 2011-12-03
| Keyword | Monthly volume |
|---|---|
| nova launcher | 19.6K |
| nova launcher prime apk | 2,830 |
| launcher software | 270 |
| nova桌面 | — |
| nova launcher下载 | — |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Pricing page
Entry price $29.99/mo, Highest in category; “Browser Themes & New Tabs” median is $4.220000000000001/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homenovalauncher.com/
- Pricingnovalauncher.com/pricing Snapshot 2026-11-03
Changes
Design
Vibrant Pop (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Nova Launcher”
Split Copy & Visual hero structure paired with download app / install extension CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: User Count, Rating, or Key Metrics
- Category Positioning Anchor
- Large Hero Product Shot
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 6.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Roboto
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Download App / Install Extension
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- No Explicit Nav
- Theme & density
- Light · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop
Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.
## Design Tokens
```css
:root {
--background: #e5532a;
--surface: #ffffff;
--foreground: #ffffff;
--muted-foreground: #f4f4f4;
--accent: #2e93d8;
--radius: 4px;
--font-heading: "Roboto", ui-sans-serif, system-ui, sans-serif;
--font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #E5532A (~48%) · Surface #FFFFFF (~6%) · Text #FFFFFF (~5%) · Muted Text #F4F4F4 (~3%) · Accent #2E93D8 (~38%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: No Explicit Nav
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and user count, rating, or key metrics.
- Visual summary: Vibrant Pop (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Nova Launcher cost?
- Nova Launcher Prime: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Nova Launcher get?
- Vaneform estimates 159.5K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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