Products

Novu

Uses AISkill

Open-source infrastructure to notify your users and let your agents talk with them, on the channels they already use.

novu.co Source★ 40.3KCustom App Store DiscordSoftware Development / APIs, Webhooks & Integration Infrastructure

AI Benchmark
Desktop
Mobile
Monthly visits
82.9K
Down1.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$30/mo
Higher than 64% of peersNiche median $19/mo
Creators
Dima Grossman
No social account linkedCo-created with Emil Pearce, Naveen Madhan
Launched
3y ago
2023-10-19 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Ship agents where your users already work

    Jun 15 · 5mo agoLaunch page

  • Launched on Product HuntLaunch

    The open-source notification <Inbox /> for modern products.

    Mar 18, 2025 · 20mo agoLaunch page

  • Launched on Product HuntLaunch

    The open-source notification infrastructure for developers

    Oct 19, 2023 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
selfh.st★ 40.3K Stars · 4,543 ForksCustomTypeScript
2021-08-26Source
Replaces / alternatives to:
Firebase

Open source notifications framework

Open Source & Agent Ecosystem

GitHub · MCP / Skill
Last commit 2026-11-12
GitHub Stars
★ 40.3K
Forks
4,543
License
Custom
Primary language
TypeScript
COSS Monetization Path:Community Self-Hosted (Custom · Docker) → Managed Cloud (from $30/mo)
View cloud pricing →

Store data

App Store
HomeEmergencyContact
HomeEmergencyContact App Storev1.04+
Logan BakerProductivity
Updated 50d ago
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2026-09-242 MB
Store Screenshots (3)

A pine hallway holds a clay fire bucket and a laminated ICE sheet. Tap a hanging plaque and walk the drill: who to ring, first move, second move, caution, then the muster pin. Hold a step leaf to reorder the walk. Neighbor, building, repair and kin hang as handset tags. Water, power, leak, lock and fire each get their own plaque. Print the fridge sheet. Everything stays on the phone. No medical advice.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct61%
  • Referrals17%
  • Organic Search17%
  • Other5%

Countries

  • United States16%
  • India11%
  • Brazil8%
  • Indonesia6%
  • Nigeria4%

Search

Domain authority —Domain registered 2019-04-26

KeywordMonthly volume
ntfy35.6K
novu10.6K
notications api220
notification open source130
nuve ceo hiring process130

Traffic data: Vaneform

Pricing

Free
Free
10,000 workflow runs / month · Up to 20 workflows · 2 environments (Dev + Prod) · Activity feed retention: 24 hours · Up to 3 team members
Pro
$30/mo
30,000+ workflow runs / month · 7-day activity feed retention
Team
$250/mo
250,000+ workflow runs / month · Up to 10 environments (Staging, QA, Pre-prod…) · 90-day activity feed retention · Unlimited team members
Enterprise
Contact sales
10M+ workflow runs / month (custom volume tiers) · Unlimited environments

Trial: None · Free tier included · 2 paid tiers ($30–$250) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $30/mo, Higher than 64% of peers; “APIs, Webhooks & Integration Infrastructure” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2023-10-19

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Connect your AI agents and products to customers”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter / Roboto Mono
Primary visual
3D Render / Tactile Object
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with 3D Tactile)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #020204;
  --surface: #111132;
  --foreground: #f8f8fa;
  --muted-foreground: #a5a5b0;
  --accent: #7452ce;
  --radius: 4px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "Roboto Mono", ui-monospace, monospace;
}
```

Color area ratio: Background #020204 (~56%) · Surface #111132 (~22%) · Text #F8F8FA (~6%) · Muted Text #A5A5B0 (~3%) · Accent #7452CE (~13%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Direct Action Command
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Novu cost?
Free: Free; Pro: $30/mo; Team: $250/mo; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Novu get?
Vaneform estimates 82.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Novu and what platforms does it support?
Novu is catalogued under APIs, Webhooks & Integration Infrastructure: Open-source infrastructure to notify your users and let your agents talk with them, on the channels they already use.. Supported platforms: Mobile App, CLI / SDK, API.
Is Novu open source?
Novu has a public repository (https://github.com/novuhq/novu) under the Custom license, recording 40.3K GitHub stars, and supporting self-hosted deployment.Source

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