Products

Omnisend

Uses AIEstablished Leader

Email & SMS marketing so good, it’s boring.

omnisend.com RedditMarketing / Email Marketing

AI Benchmark
Desktop
Mobile
Monthly visits
1.1M
0.0%MoMSep 2026
ARR
$50MClaimed
≈ $4.2M/mo · 2024-01-01GetLatka
Entry price
$11.2/mo
Lower than 70% of peersNiche median $19.994999999999997/mo
Creators
David Owyong
No social account linkedCo-created with Evaldas Mockus, Karolis Numgaudis +3 more
Launched
Unknown
No public launch record

Traffic & revenue

Monthly visitsData through Sep 2026
Events11 changes · 2 marketing moves

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2024-01-01$50M/yr(≈ $4.2M/mo)ClaimedGetLatka

    “Omnisend's annual recurring revenue was $50M in 2024, as Rytis Lauris said on camera.”

Marketing moves

Launches, search & content, referrals, promotions
  • Omnisend launched on UneedLaunch

    Omnisend

    Oct 28 · 17d agoSource

    At the time: 1.1M visits/mo12 concurrent moves
  • Launched on Uneed (#42)Launch

    Omnisend — Email & SMS marketing platform for ecommerce brands on Shopify, WooCommerce

    Oct 28 · 17d agoLaunch page

    At the time: 1.1M visits/mo12 concurrent moves

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka216 team membersFunding $1.6M
2026-11-02Source

Omnisend is a bootstrapped marketing automation platform founded in 2014 that helps online retailers communicate with their customer base through email, SMS, and web push notifications.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct78%
  • Organic Search7%
  • Social4%
  • Referrals3%
  • Other7%

Countries

  • United States41%
  • China15%
  • United Kingdom11%
  • Germany3%
  • Lithuania3%

Search

Domain authority —Domain registered 2013-10-14

KeywordMonthly volume
klaviyo475.9K
omnisend96.8K
klaviyo pricing43.4K
klayvio41.1K
omnisend pricing3,280

Traffic data: Vaneform

Pricing

Free
Free
500 monthly emails · 250 contacts · 500 Web Push notifications
Standard
$11.2/mo
6,000 emails/mo · 500 contacts
Pro · Agent Pro
$41.3/mo
2,500 contacts
Custom
Contact sales
Unlimited monthly emails · Custom contact amount · Unlimited web push notifications

Trial: None · Free tier included · 2 paid tiers ($11.2–$41.3) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $11.2/mo, Lower than 70% of peers; “Email Marketing” median is $19.994999999999997/mo.View pricing benchmark

Pages & changes

Tracked since 2026-10-28

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-13ChangelogRead post

    Changelog

    Features Pricing Migration Integrations Resources Help center Agency partners Support Start free Request demo Log in Main meniu CHANNELS All features Omnisend’s full toolkit to convert and grow Email marketing Build better relationships wit

  • 2026-11-13BlogRead post

    Winback Email Guide: Examples, Timing & What Really Works

    A win-back email re-engages customers who have become inactive or stopped purchasing from your brand. This email must be engaging, reminding customers of your brand’s value. They can also include personalized messaging and incentives to enc

  • 2026-11-13BlogRead post

    Best Mass Texting Services: Reviews, Costs & Legality (2026)

    Choosing the right mass texting service will define how you reach your customers on their phones. SMS marketing is perfect for those occasional, urgent, action-driven messages, and not utilizing it can result in big portions of revenue lost

  • 2026-11-13BlogRead post

    SMS Marketing for Ecommerce: The Ultimate Guide

    SMS marketing gives your store a direct line to customers who opted to hear from you. It reaches them in seconds, on the device they check most. But the channel doesn’t pay evenly. Automated texts earned $0.74 per send, according to Omnisen

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Email & SMS marketing”Positioning

    Black Friday without Panic Thursday→Email & SMS marketing

  2. Nov 1 · 13d ago

    Removed technology: EmotionFeatures

    Emotion→—

  3. Nov 1 · 13d ago

    Removed technology: Google CloudFeatures

    Google Cloud→—

  4. Nov 1 · 13d ago

    Removed technology: Google Cloud CDNFeatures

    Google Cloud CDN→—

  5. Nov 1 · 13d ago

    Removed technology: PreactFeatures

    Preact→—

  6. Nov 1 · 13d ago

    Removed technology: SentryFeatures

    Sentry→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Email & SMS marketing so good, it’s boring.”

Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #020704;
  --surface: #ffffff;
  --foreground: #fafafa;
  --muted-foreground: #b7b7b7;
  --accent: #80e976;
  --radius: 4px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #020704 (~64%) · Surface #FFFFFF (~19%) · Text #FAFAFA (~6%) · Muted Text #B7B7B7 (~3%) · Accent #80E976 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Omnisend cost?
Free: Free; Standard: $11.2/mo; Pro · Agent Pro: $41.3/mo; Custom: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Omnisend get?
Vaneform estimates 1.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Marketing / Email Marketing

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