Products

Peloton

Indexing in progressEstablished Leader

Discover Peloton’s fitness equipment and personalized workout plans. From cardio to strength, find an exercise program that keeps you motivated and on track.

onepeloton.com App Store Google PlayHealth & Wellness / Fitness & Workouts

AI Benchmark
Desktop
Mobile

Website read — extracting pricing & product positioning

Waiting 0s · Syncs every 10s

Extracting homepage/pricing structure, feature tags, and matching niche competitors. Page will refresh automatically.

Traffic, channels & domain age
Site title & positioning
Homepage snapshot & pricing
4249-niche classification & peers
Monthly visits
3.4M
Down8.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Peloton
@onepeloton· 221.7K followers+2 more creators
Launched
12y ago
2014-02-15 · Est.

Traffic

Monthly visitsData through Sep 2026
Events12 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Google PlayLaunch

    Achieve your fitness goals: Strength, cardio & ab workouts at the gym or at home

    Dec 19, 2018 · 7y agoLaunch page

  • Launched on App StoreLaunch

    Work out where you want, when you want. From strength and meditation, to outdoor running and yoga, the Peloton App makes fitness classes and workout tracking fun and easy. No equipment needed. WHAT'S IN IT FOR YOU? • Take your workout with

    Feb 15, 2014 · 12y agoLaunch page

Store data

App Store · Google Play
Peloton: Fitness & Workouts
Peloton: Fitness & Workouts App Storev15.129.012+
Peloton Interactive, Inc.Health & FitnessLifestyle· 3 languages
Updated 4mo ago
Rating
★ 4.92814.3K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2014-02-15478 MB
Rating Distribution (1★–5★)5★ 94% · 1★ 0%
5
94%
4
5%
3
1%
2
0%
1
0%
Latest Release Notes (v15.129.0)

Bug fixes and performance improvements.

Work out where you want, when you want. From strength and meditation, to outdoor running and yoga, the Peloton App makes fitness classes and workout tracking fun and easy. No equipment needed. WHAT'S IN IT FOR YOU? • Take your workout with you: Find a variety of workouts to fulfill your fitness goals, including strength training, indoor and outdoor running, cycling, yoga, HIIT, meditation, stretching, and more. Whether you’re at home, outside, or at the gym, our workouts are available on your iPhone or iPad. Plus, stream to your TV with Apple TV, AirPlay, or Chromecast. • Here to hype. Here to help: Peloton is designed to keep you going with artist series, goal-based offerings, and challenges that make working out on the Peloton App a fun and exhilarating experience. • More burn for your buck: Experience what Peloton is all about with a Peloton App membership. DISCOVER, LOVE, REPEAT • Variety that you crave: Thousands of workouts you can take anytime, anywhere—with or without any equipment. From cardio to stretching to gym-inspired routines, we’ve got you covered. Guided workouts can help you reach your goals, no matter where you train. • Workouts you can work in: Let our world-class instructors motivate and captivate you during every workout. Track your stats and progress using the Peloton Watch App, available on Apple Watch—whether you're training at home, outside, or in the gym. • Whenever you're ready to sweat: Join live classes, or explore our library of instructor-led workouts for a studio fitness experience to get moving whenever you're ready to sweat- on the go, at the gym, or at home. • Features that take your experience to the next level: Schedule, stack, and bookmark classes so once you’re ready to get moving, all you need to do is show up and sweat—whether it’s your living room or the gym floor. TRANSFORM YOUR FITNESS JOURNEY • Just bring you: Filter workouts by length, time, and music type to help you hit your health and fitness goals—on your terms, at home, or in the gym. No strings, no equipment required. • Energize Your Fitness: A full suite of content to energize your routine: Featuring expert trainers and great music, our classes offer an engaging blend of guidance and rhythm to enhance your fitness journey. • Stay connected: Track your classes and freeform activities like outdoor walks, runs and more. Connect a heart rate monitor or download the Peloton Watch App for Apple Watch in order to get metrics in real time to keep you going. JOIN THE PELOTON COMMUNITY Whether you’re working out on your phone, tablet, or TV, Peloton is designed to fit your life. Try Peloton for free—no equipment or gym membership needed. Payment for this plan will be charged to your iTunes Account at confirmation of purchase. The membership will automatically renew at the applicable price and frequency (i.e., monthly or annually) (exclusive of taxes) unless auto-renew is turned off at least 24-hours before the end of the current period. By completing your purchase, you certify that you are at least 18 years old and that you understand and agree to the Terms of Service (https://www.onepeloton.com/terms-of-service) and acknowledge the Privacy Policy (https://www.onepeloton.com/privacy-policy). Auto-renewal may be turned off in your Account Setting in iTunes after purchase. No cancellation of the current subscription is allowed during an active subscription period. A user that cancels during a subscription month will not be charged for the following month.

Peloton - Fitness & Workouts
Peloton - Fitness & Workouts Google Playv3.74.0Teen

Achieve your fitness goals: Strength, cardio & ab workouts at the gym or at home

Peloton Interactive, IncHealth & Fitness
Updated 4mo ago
Rating
★ 4.0415.3K ratings
Install scale
1,000,000+Min 1M installs
Price & IAP
FreeIAP $12.99 - $289.00 per item
First released
2018-12-19Store metadata
Rating Distribution (1★–5★)5★ 65% · 1★ 15%
5
65%
4
9%
3
5%
2
5%
1
15%
Store Screenshots (24)
Latest Release Notes (v3.74.0)

This release includes under-the-hood improvements to make the Peloton App faster, more reliable, and power future features.

Kickstart your 2026 fitness goals with the Peloton App. Enjoy strength training, meditation, yoga, Pilates, walking, and easy-start ab workouts. Experience energetic classes on any bike, treadmill, rowing machine or during a walk outdoors. No equipment? No worries. WHAT'S IN IT FOR YOU? • Find a variety of workouts that fulfill your fitness and cardio goals, such as strength training to build muscle, indoor and outdoor running, cycling, yoga, HIIT, meditation, stretching, Pilates, Barre, and more. Whether aiming for a healthier body or a peaceful mind, our cardio, training, and gym workouts are available on your Android phone, tablet, or TV. • Peloton is designed to keep you going, boosting health and muscle strength with artist series, goal-based offerings, and challenges that make working out on the Peloton App a fun experience. Whether doing yoga at home, running outside, or hitting the gym for strength training, Peloton has you covered. Exercise with Peloton and push yourself to the next level of fitness. Our class offerings provide full guidance, helping you achieve your goals, no matter your fitness level or experience. • With every workout, from walking to Pilates to ab workouts, designed for your body and health, exercise has never been this fun. Break a sweat and reach your fitness goals anytime, anywhere, whether you're walking, stretching, or running. DISCOVER, LOVE, REPEAT • Thousands of workouts that you can take anytime, anywhere, with or without any equipment. From cardio to stretching to Pilates, we've got you covered. Guided workouts can help you achieve your fitness goals anywhere you go. • Let our world-class instructors, including Pilates and ab experts, motivate you during every workout. Track your progress and stay motivated with the Peloton Watch App on Wear OS watches. • Join live classes or explore our library of instructor-led ab workouts and running sessions for a studio fitness experience to get moving whenever you're ready to sweat- on the go, at the gym, or at home. • Schedule, stack, and bookmark classes. Whether running at the gym or doing yoga at home, Peloton will enhance your workout experience. Use the Peloton App to exercise and stay organized in your fitness journey. TRANSFORM YOUR FITNESS JOURNEY Filter workouts for muscle strength, length, time, and music type to help you hit your health and fitness goals. Energize your fitness routine and muscle health. With expert trainers and great music, our classes provide guidance to enhance your fitness journey. Track your classes and activities like outdoor walks, runs, gym workouts, and yoga. Connect a heart rate monitor or download the Peloton Watch App for your Wear OS watch. The app provides real-time metrics designed to support your health goals and keep you moving forward. With Tiles, your Peloton streak seamlessly integrates with your weekly activity report on your Wear OS device. Stay motivated, and never miss a step when you track your workouts, walks, or runs. Watch Complication: Workouts are now just one tap away. Add the Peloton complication to your Wear OS watch face to start and track workouts directly from your watch. From version 3.36.0, the app requires Android 7.1 or higher. Version 3.35.0 supports devices with older Android versions. By completing your purchase, you certify that you are at least 18 years old and that you understand and agree to the Terms of Service (https://www.onepeloton.com/terms-of-service) and acknowledge the Privacy Policy (https://www.onepeloton.com/privacy-policy). By subscribing to our App Membership at the applicable price (exclusive of taxes), you will be automatically charged monthly or annually, as applicable, until you cancel. Auto-renewal may be turned off in your Account Setting in Play store after purchase. No cancellation of the current subscription is allowed during an active subscription period. A user that cancels during a subscription month will not be charged for the following month.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct47%
  • Organic Search25%
  • Social9%
  • Paid Search7%
  • Other11%

Countries

  • United States80%
  • Canada6%
  • United Kingdom3%
  • Germany1%
  • Australia1%

Search

Domain authority 82Domain registered 2017-06-02

KeywordMonthly volume
peloton182K
peleton29.5K
peloton login19.3K
peloton bike16.2K
peloton apparel4,390

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Meet the next generation of Treads”Positioning

    Introducing the Cross Training Series→Meet the next generation of Treads

  2. Nov 1 · 13d ago

    Adopted technology: ApolloFeatures

    —→Apollo

  3. Nov 1 · 13d ago

    Removed technology: CloudinaryFeatures

    Cloudinary→—

  4. Nov 1 · 13d ago

    Removed technology: Crazy EggFeatures

    Crazy Egg→—

  5. Nov 1 · 13d ago

    Removed technology: Google MapsFeatures

    Google Maps→—

  6. Nov 1 · 13d ago

    Adopted technology: Google WorkspaceFeatures

    —→Google Workspace

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Movement that takes you far”

Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing

Palette · click to copy

5-D design score7.3 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #142330;
  --surface: #191a1c;
  --foreground: #ffffff;
  --muted-foreground: #a5afab;
  --accent: #e5162f;
  --radius: 9999px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #142330 (~62%) · Surface #191A1C (~12%) · Text #FFFFFF (~7%) · Muted Text #A5AFAB (~11%) · Accent #E5162F (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Video Demo
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Peloton get?
Vaneform estimates 3.4M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Fitness & Workouts

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.