Products

Optiml

Uses AI

Retirement planning software, built for Canadians.

optiml.ca RedditFinance / Personal Finance & Budgeting

AI Benchmark
Desktop
Mobile
Monthly visits
21.7K
Down12.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6.02/mo
Higher than 52% of peersNiche median $5.99/mo
Creators
Max Jessome
No social account linked
Launched
15mo ago
2025-08-09 · Est.

Traffic

Monthly visitsData through Sep 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    DIY Financial Planning Software

    Aug 9, 2025 · 15mo agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct42%
  • Organic Search22%
  • Social15%
  • Email7%
  • Other15%

Countries

  • Canada100%

Search

Domain authority —Domain registered 2024-01-04

KeywordMonthly volume
optiml1,160
cad fire movemnt170
what is the average balance of canadian tfsas by age 40?160
optiml francais130
how to estimate my tax rate in retirement130

Traffic data: Vaneform

Pricing

Essentials
$9.99 / $8.25 /mo / $99 yearly
Run unlimited plans. Only the most recent one is stored.
Pro+
$24.99 / $20.75 /mo / $249 yearly
Store and revisit up to 20.
Legacy
$49.99 / $41.58 /mo / $499 yearly

Trial: Every plan starts with a 14-day free trial · Observed 2026-11-04 · Pricing page

Entry price $6.02/mo, Higher than 52% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark

Pages & changes

Tracked since 2025-08-09

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “See exactly when you can retire, and how much you can spend.”Positioning

    Testimonials→See exactly when you can retire, and how much you can spend.

  2. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

  3. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  4. Nov 1 · 13d ago

    Removed technology: HotjarFeatures

    Hotjar→—

  5. Nov 1 · 13d ago

    Adopted technology: Linkedin Insight TagFeatures

    —→Linkedin Insight Tag

  6. Nov 1 · 13d ago

    Adopted technology: Microsoft AdvertisingFeatures

    —→Microsoft Advertising

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Retirement planning software, built for Canadians.”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Nunito Sans
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f3f8fb;
  --foreground: #1b1d24;
  --muted-foreground: #68727d;
  --accent: #087dae;
  --radius: 16px;
  --font-heading: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~72%) · Surface #F3F8FB (~11%) · Text #1B1D24 (~8%) · Muted Text #68727D (~6%) · Accent #087DAE (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Optiml cost?
Essentials: $9.99 / $8.25 /mo / $99 yearly; Pro+: $24.99 / $20.75 /mo / $249 yearly; Legacy: $49.99 / $41.58 /mo / $499 yearly. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Optiml get?
Vaneform estimates 21.7K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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