Products

Overland Navigator

Offroad adventure app for exploring the best New Zealand has to offer.

overlandnavigator.co.nz App Store Google PlayTravel & Transportation / Maps, Navigation & Transit

AI Benchmark
Desktop
Mobile
Monthly visits
8.1K
Up16.1%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$7.99/mo
Higher than 50% of peersNiche median $7.61/mo
Creators
Daniel Wylie
@dwnz· 387 followers
Launched
3y ago
2023-02-14 · Est.

Traffic

Monthly visitsData through Oct 2026
Events1 change

Marketing moves

Launches, search & content, referrals, promotions
X accounts@dwnz
  • Launched on Product HuntLaunch

    Offroad navigation for Kiwis

    Feb 14, 2023 · 3y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search37%
  • Referrals12%
  • Social5%
  • Other7%

Countries

  • New Zealand100%

Search

Domain authority —Domain registered 2019-12-09

KeywordMonthly volume
denniston 4wd track180
kowaiu river 4wd150
4x4 tracks auckland140
kiwi road loop80
4wd locations near hamilton80

Traffic data: Vaneform

Pricing

Navigator Starter
Free
Popular tracks and campsites around New Zealand · Keep track of your favourite spots · All comments and reviews · Unlimited itineraries · Full offline support · No ads
Navigator All Access
$7.99/mo
Billed annually $88/yr-8%
Tracks and campsites around New Zealand

Trial: 7 day free trial - cancel anytime. · Free tier included · 1 paid tier ($7.99) · Up to 8% off annually · Observed 2026-11-04 · Pricing page

Entry price $7.99/mo, Higher than 50% of peers; “Maps, Navigation & Transit” median is $7.61/mo.View pricing benchmark

Pages & changes

Tracked since 2023-02-14

Key pages

Weekly snapshots
overlandnavigator.co.nz/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 15d ago

    Adopted technology: EnvoyFeatures

    —→Envoy

    At the time: 8.1K visits/mo

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Offroad adventure app for exploring the best New Zealand has to offer.”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.6 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Montserrat
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5f5f2;
  --foreground: #ffffff;
  --muted-foreground: #727272;
  --accent: #07534f;
  --radius: 4px;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~34%) · Surface #F5F5F2 (~6%) · Text #FFFFFF (~22%) · Muted Text #727272 (~12%) · Accent #07534F (~26%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Overland Navigator cost?
Navigator Starter: Free; Navigator All Access: $7.99/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Overland Navigator get?
Vaneform estimates 8.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Overland Navigator and what platforms does it support?
Overland Navigator is catalogued under Maps, Navigation & Transit: Offroad adventure app for exploring the best New Zealand has to offer.. Supported platforms: Mobile App.

Related products in this category

Travel & Transportation / Maps, Navigation & Transit

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.