Overland Navigator
Offroad adventure app for exploring the best New Zealand has to offer.
overlandnavigator.co.nz App Store Google PlayTravel & Transportation / Maps, Navigation & Transit
- Monthly visits
- 8.1K
- Up16.1%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $7.99/mo
- Higher than 50% of peersNiche median $7.61/mo
- Launched
- 3y ago
- 2023-02-14 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsStore data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct39%
- Organic Search37%
- Referrals12%
- Social5%
- Other7%
Countries
- New Zealand100%
Search
Domain authority —Domain registered 2019-12-09
| Keyword | Monthly volume |
|---|---|
| denniston 4wd track | 180 |
| kowaiu river 4wd | 150 |
| 4x4 tracks auckland | 140 |
| kiwi road loop | 80 |
| 4wd locations near hamilton | 80 |
Traffic data: Vaneform
Pricing
Trial: 7 day free trial - cancel anytime. · Free tier included · 1 paid tier ($7.99) · Up to 8% off annually · Observed 2026-11-04 · Pricing page
Entry price $7.99/mo, Higher than 50% of peers; “Maps, Navigation & Transit” median is $7.61/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsDesign
Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Offroad adventure app for exploring the best New Zealand has to offer.”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Target Audience Callout
- Large Hero Product Shot
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Montserrat
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f5f5f2;
--foreground: #ffffff;
--muted-foreground: #727272;
--accent: #07534f;
--radius: 4px;
--font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
--font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~34%) · Surface #F5F5F2 (~6%) · Text #FFFFFF (~22%) · Muted Text #727272 (~12%) · Accent #07534F (~26%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Overland Navigator cost?
- Navigator Starter: Free; Navigator All Access: $7.99/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Overland Navigator get?
- Vaneform estimates 8.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Overland Navigator and what platforms does it support?
- Overland Navigator is catalogued under Maps, Navigation & Transit: Offroad adventure app for exploring the best New Zealand has to offer.. Supported platforms: Mobile App.
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