Products

Owner

AI-native

The AI platform restaurants use to grow online discovery.

owner.com Industry Software / Restaurants & Food Service

AI Benchmark
Desktop
Mobile
Monthly visits
486.9K
Down2.3%MoMOct 2026
ARR
$100MClaimed
≈ $8.3M/mo · 2026-08-01GetLatka
Entry price
$249/mo
Higher than 97% of peersNiche median $20/mo
Creators
Adam Guild
@adamguild· 15.4K followersCo-created with David Albers, Dean Bloembergen +3 more
Launched
Unknown
No public launch record

Traffic & revenue

Last 12 months
Monthly visitsData through Oct 2026
Monthly equivalent revenueSelf-reported, unverified · GetLatka
  • Aug 2026$8.3MSelf-reported $100M/yr · monthly equiv.
Events1 revenue disclosure · 16 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-08-01$100M/yr(≈ $8.3M/mo)ClaimedGetLatka

    “Owner.com's annual recurring revenue passed $100M in August 2026, according to PR Newswire.”

Marketing moves

Launches, search & content, referrals, promotions

No launch, search, referral, or promotion moves recorded for this product yet.

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka233 team membersFunding $172M
2026-10-07Source

Owner.com is a vertical software-as-a-service platform serving independent restaurants in the United States. The company was founded in 2018 under the name Placepull and rebranded to Owner.com in 2021.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct76%
  • Organic Search9%
  • Referrals5%
  • Email4%
  • Other6%

Countries

  • United States88%
  • Canada3%
  • India2%
  • New Zealand1%
  • United Kingdom1%

Search

Domain authority —Domain registered 1997-12-30

KeywordMonthly volume
owner36.2K
owner.com careers980
owner .com820
grader.owner210
owner dashboard150

Traffic data: Vaneform

Pricing

Flexible
$249/mo
+ 5% restaurant fee per order
Flat Rate
$499/mo
with no additional restaurant fees

Trial: None · 2 paid tiers ($249–$499) · Observed 2026-11-09 · Pricing page

Entry price $249/mo, Higher than 97% of peers; “Restaurants & Food Service” median is $20/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-06

Key pages

Weekly snapshots
www.owner.com/ Snapshot 2026-11-10

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “The AI platform restaurants use to grow first-party sales.”Positioning

    You’re losing sales online. Use AI to see what to fix.→The AI platform restaurants use to grow first-party sales.

    At the time: 486.9K visits/mo15 concurrent moves
  2. Nov 1 · 15d ago

    Adopted technology: Amazon AdvertisingFeatures

    —→Amazon Advertising

    At the time: 486.9K visits/mo15 concurrent moves
  3. Nov 1 · 15d ago

    Adopted technology: Amazon WebstoreFeatures

    —→Amazon Webstore

    At the time: 486.9K visits/mo15 concurrent moves
  4. Nov 1 · 15d ago

    Adopted technology: DatadogFeatures

    —→Datadog

    At the time: 486.9K visits/mo15 concurrent moves
  5. Nov 1 · 15d ago

    Removed technology: EmbedlyFeatures

    Embedly→—

    At the time: 486.9K visits/mo15 concurrent moves
  6. Nov 1 · 15d ago

    Removed technology: Google MapsFeatures

    Google Maps→—

    At the time: 486.9K visits/mo15 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The AI platform restaurants use to grow online discovery.drive repeat orders.grow first-party sales.win online.”

Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Product UI Screenshot / Component → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
STKBureauSans
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f3f3f3;
  --foreground: #2c2c2c;
  --muted-foreground: #8b8b8b;
  --accent: #094413;
  --radius: 16px;
  --font-heading: "STKBureauSans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "STKBureauSans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~74%) · Surface #F3F3F3 (~15%) · Text #2C2C2C (~6%) · Muted Text #8B8B8B (~3%) · Accent #094413 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Owner cost?
Flexible: $249/mo; Flat Rate: $499/mo. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Owner get?
Vaneform estimates 486.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Owner and what platforms does it support?
Owner is catalogued under Restaurants & Food Service: The AI platform restaurants use to grow online discovery.. Supported platforms: Mobile App.
What is Owner's publicly disclosed revenue?
GetLatka records a founder-reported figure of $100M /yr stated on 2026-08-01.Source

Related products in this category

Industry Software / Restaurants & Food Service

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