Products

Palette

AI-native

Experience The Difference

palette.fm Design / Photo Editing & Enhancement

AI Benchmark
Desktop
Mobile
Monthly visits
179K
Up9.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Emil Wallnér
@emilwallner· 13K followers
Launched
4y ago
2022-10-19 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • I made a new AI colorizer launched on Show HN (472 pts · 120 comments)Launch

    I made a new AI colorizer — Hi HN, I’m Emil, the maker behind Palette. I’ve been tinkering with AI and colorization for about five years. This is my latest colorizati…

    Oct 19, 2022 · 4y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2022-10-19Source
Post excerpt:
Hi HN, I’m Emil, the maker behind Palette. I’ve been tinkering with AI and colorization for about five years. This is my latest colorization model. It’s a text-based AI colorizer, so you can edit the colorizations with natural language. To make it easier to use, I also automatically create captions and generate filters. Let me know what you think. You can se

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct47%
  • Organic Search42%
  • Referrals5%
  • AI Assistants4%
  • Other2%

Countries

  • United States22%
  • India7%
  • Mexico5%
  • United Kingdom4%
  • Ukraine4%

Search

Domain authority 60Domain registered 2021-08-26

KeywordMonthly volume
palette82.5K
colour photo6,450
colorize photo6,160
colorize photo online free750
palette.fm660

Traffic data: Vaneform

Pricing

Free
0
1 free trial credit · Unlimited color previews · Images are resized to a maximum of 500x500 pixels

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots
Home
palette.fm/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  2. Nov 1 · 14d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

  3. Nov 1 · 14d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“See your photos in realistic colors”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #111111;
  --surface: #1c1c1c;
  --foreground: #ffffff;
  --muted-foreground: #b8b8b8;
  --accent: #f7f7f7;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #111111 (~62%) · Surface #1C1C1C (~12%) · Text #FFFFFF (~12%) · Muted Text #B8B8B8 (~8%) · Accent #F7F7F7 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Floating Multi-Cards, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Palette cost?
Free: 0. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Palette get?
Vaneform estimates 179K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Palette and what platforms does it support?
Palette is catalogued under Photo Editing & Enhancement: Experience The Difference. Supported platforms: Web.

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