Products

paper.design

Uses AIEstablished Leader

design incredible

paper.design Discord RedditDesign / UI/UX Design & Prototyping

AI Benchmark
Desktop
Mobile
Monthly visits
613.1K
Up37.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$20/mo
Higher than 57% of peersNiche median $18/mo
Creators
Ksenia Kondrashova
@uuuuuulala· 9,567 followersCo-created with Stephen Haney, Vlad Moroz
Launched
21mo ago
2025-02-19 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events2 changes

Marketing moves

Launches, search & content, referrals, promotions
  • paper.design launched on Show HN (7 pts · 3 comments)Launch

    Paper's Heat Map Shader — Paper is a new design tool. We launched into open alpha today. Anyone can now sign up and use Paper. We started Paper about 1 year ago wit…

    Sep 9, 2025 · 14mo agoSource

  • paper.design launched on Product HuntLaunch

    Turn your logo into Apple liquid metal

    Feb 20, 2025 · 21mo agoSource

  • paper.design launched on Show HN (14 pts · 4 comments)Launch

    Make your logo liquid metal (open source) — Good morning!! We thought the Apple liquid metal invite was so cool. How fun would it be if everyone could see their logo in liquid? So we…

    Feb 19, 2025 · 21mo agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-02-19Source
Post excerpt:
Good morning!! We thought the Apple liquid metal invite was so cool. How fun would it be if everyone could see their logo in liquid? So we made an app to let you make your logo in liquid. Just drag in your logo and see. To play with your logo: https://liquid.paper.design/ Repo: https://github.com/paper-design/liquid-logo (We think you're gonna love it!)
Show HN
2025-09-09Source
Post excerpt:
Paper is a new design tool. We launched into open alpha today. Anyone can now sign up and use Paper. We started Paper about 1 year ago with the goal to bring more creativity back into design tools. It feels like the existing options are becoming increasingly corporate. To celebrate to launch, we published a new shader that lets anyone see their logo in Apple

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct54%
  • Organic Search23%
  • Social11%
  • Referrals9%
  • Other3%

Countries

  • United States31%
  • India10%
  • Germany5%
  • United Kingdom4%
  • Pakistan4%

Search

Domain authority —Domain registered 2024-09-25

KeywordMonthly volume
paper214.1K
paper design22.3K
paper ai9,250
paper mcp7,670
paper shaders2,500

Traffic data: Vaneform

Pricing

Free
$0
Unlimited viewers and editors · 100/week MCP tool calls · Limited image generation · 25 MB max image size
Pro
$20/mo
1M/week MCP tool calls · 100x more image gen per week · Video export · 100 MB max image size
Organizations
Unknown
SAML / SSO · Admin controls · Custom contracts · Dedicated support · Priority onboarding

Trial: None · 1 paid tier ($20) · Observed 2026-11-05 · Pricing page

Entry price $20/mo, Higher than 57% of peers; “UI/UX Design & Prototyping” median is $18/mo.View pricing benchmark

Pages & changes

Tracked since 2025-02-20

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “design incredible”Positioning

    design incredible.→design incredible

  2. Nov 1 · 13d ago

    Adopted technology: TurbopackFeatures

    —→Turbopack

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“design incredible the connected canvas for teams shipping with agents”

Headline Over Large Product Shot hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Download App / Install Extension

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
DM Sans(视觉近似) / SF Mono(视觉近似)
Primary visual
Product UI Screenshot / Component
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f7f8f1;
  --surface: #f0f0ee;
  --foreground: #181a18;
  --muted-foreground: #90928d;
  --accent: #85b3f6;
  --radius: 4px;
  --font-heading: "DM Sans(视觉近似)", ui-sans-serif, system-ui, sans-serif;
  --font-body: "DM Sans(视觉近似)", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "SF Mono(视觉近似)", ui-monospace, monospace;
}
```

Color area ratio: Background #F7F8F1 (~49%) · Surface #F0F0EE (~32%) · Text #181A18 (~7%) · Muted Text #90928D (~11%) · Accent #85B3F6 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Code & Terminal
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does paper.design cost?
Free: $0; Pro: $20/mo; Organizations: Unknown. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does paper.design get?
Vaneform estimates 613.1K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is paper.design and what platforms does it support?
paper.design is catalogued under UI/UX Design & Prototyping: design incredible. Supported platforms: Web.

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