Products

Paperform

Uses AIEstablished Leader

Easiest online form builder for SMBs

paperform.co Business Operations / Forms & Surveys

AI Benchmark
Desktop
Mobile
Monthly visits
1.3M
Down1.1%MoMSep 2026
ARR
$2.7MClaimed
≈ $225K/mo · 2026-11-06Starter Story
Entry price
$49/mo
Higher than 86% of peersNiche median $15/mo
Creators
Dean McPherson
@dean_mcpherson· 2,406 followersCo-created with Diony McPherson
Launched
10y ago
2016-08-19 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Monthly equivalent revenueSelf-reported, unverified · Starter Story
  • Nov 2026$225KSelf-reported $2.7M/yr · monthly equiv.
Events1 revenue disclosure

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$2.7M/yr(≈ $225K/mo)ClaimedStarter Story

    “Paperform Update: How We Grew Revenue 75% And Just Hit $2.7M ARR”

Marketing moves

Launches, search & content, referrals, promotions
  • Paperform launched on Product HuntLaunch

    The best form builder just got better.

    Feb 8, 2021 · 5y agoSource

  • Paperform launched on Product HuntLaunch

    Make beautiful forms in minutes

    Jul 10, 2018 · 8y agoSource

  • Paperform launched on Product HuntLaunch

    Easily create forms as beautiful as you

    Dec 4, 2016 · 9y agoSource

  • Paperform launched on BetaListLaunch

    Paperform – A new way to make forms online — A new way to make forms online

    Aug 19, 2016 · 10y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story19 team members
2022-06-09Source

Paperform Update: How We Grew Revenue 75% And Just Hit $2.7M ARR

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct57%
  • Referrals16%
  • Social9%
  • Email8%
  • Other9%

Countries

  • United States36%
  • Canada8%
  • India6%
  • United Kingdom6%
  • Australia4%

Search

Domain authority —Domain registered 2016-07-27

KeywordMonthly volume
paperform5,020
paper form790
ceu credits tracker for peer support specialist350
textyes paperform co310
mobile phlebotomy home visit note example—

Traffic data: Vaneform

Pricing

Free
Unknown
30 submissions / month · 5K automation credits / month · 3 signed documents / month
Pro
$49/mo (billed annually)
Unlimited submissions · 20K automation credits / month · 25 signed documents / month
Business
$124/mo (billed annually)
10 workspaces · 100K automation credits / month · 100 signed documents / month
Enterprise
Contact sales
Unlimited workspaces · Unlimited custom domains · Custom automation credits

Trial: Every Pro feature free for 7 days · 2 paid tiers ($49–$124) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $49/mo, Higher than 86% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2016-12-04

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Powerful forms that run your business”

Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.2 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
DM Sans
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f8f7f4;
  --foreground: #0b2935;
  --muted-foreground: #7b8588;
  --accent: #f9b900;
  --radius: 16px;
  --font-heading: "DM Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "DM Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~61%) · Surface #F8F7F4 (~9%) · Text #0B2935 (~7%) · Muted Text #7B8588 (~4%) · Accent #F9B900 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Custom Illustration, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Paperform cost?
Free: Unknown; Pro: $49/mo (billed annually); Business: $124/mo (billed annually); Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Paperform get?
Vaneform estimates 1.3M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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