Parallels Desktop
Indexing in progressEstablished LeaderParallels Desktop enables you to run Windows and other OSs on Mac seamlessly. With Parallels Desktop, you get the advantages of macOS, Windows, and Linux on the same physical machine. As the first Microsoft-authorized partner to run Windows
parallels.com App StoreUtilities / System Utilities
Website read — extracting pricing & product positioning
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- Monthly visits
- 1.5M
- Down1.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-10-26 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- We've put together a little game of This or That: Mac user edition. Unfortunately, all the options are bad. 😂 The good news? There's a solution for all of them.
@parallels · 2026-11-09 · 0 likes · 0 reposts · 486 views
Launched on App StoreLaunch
Parallels Desktop enables you to run Windows and other OSs on Mac seamlessly. With Parallels Desktop, you get the advantages of macOS, Windows, and Linux on the same physical machine. As the first Microsoft-authorized partner to run Windows
Oct 26, 2016 · 10y agoLaunch page
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2016-10-26122 MB
Parallels Desktop for Mac App Store Edition 1.26.3 (23929) update addresses the overall stability and security issues and includes the following additions and improvements: -- General - Fixed: New virtual machines under Free Systems were not available with the prompt “To get the list of available systems, please connect your Mac to the internet”, even when an internet connection was available. - Fixed: The Install Assistant could get stuck near the end of setting up a new Windows 11 virtual machine and never finish. It now completes reliably. - Fixed: Parallels Desktop incorrectly showed a license expiry warning shortly after a renewal. Your license status now reflects correctly after renewing. - Fixed: Guest virtual machines would receive invalid DNS responses under certain conditions, affecting various applications. -- Windows virtual machines - Updated: The default Windows 11 image available through Get Windows 11 from Microsoft is now the latest 25H2 build. - Fixed: The Japanese keyboard layout was not detected correctly, leading to unexpected input behavior for Japanese users. - Fixed: Windows 11 installation could stall partway through and never finish. - Fixed: Microsoft Outlook Classic crashed after adding an Exchange email account. - Fixed: Git Bash failed to launch after being installed in a Windows 11 virtual machine. - Fixed: The MSYS2 installer crashed and could not complete installation inside a Windows virtual machine. - Fixed: Running graphically intensive applications or games could cause the virtual machine to become unresponsive and freeze Parallels Desktop entirely, requiring a full restart of the Mac to recover. - Fixed: Windows could crash or display visual glitches caused by an instability in the Windows Desktop Window Manager. - Fixed: Files from Windows virtual machines could not be opened directly in macOS applications such as Microsoft Word, Microsoft Excel, and Preview after updating the Mac to macOS 26.4. - Fixed: Copying and pasting files between a Windows virtual machine and the macOS desktop stopped working after updating the Mac to macOS 26.4. - Security: Updates Secure Boot keys to the Microsoft 2023 certificate chain for both new and existing Windows 11 virtual machines. -- Linux virtual machines - Fixed: Linux virtual machines lost internet connectivity after switching between network modes (such as Shared and Bridged) or after disconnecting and reconnecting the network adapter. Previously, restoring the connection required restarting the VM. For the complete list of changes across all Parallels Desktop 26 updates, see KB 123851. -- What was deprecated in Parallels Desktop 1.26.3 According to the statistics from the users who participate in the Parallels Customer Experience program, some product features are used very seldom or not at all. To focus our resources on frequently used features and further enhancements, we have decided to either stop supporting them or completely remove them from Parallels Desktop for Mac. Below is the list of features that are no longer supported and will be removed – not in version 1.26.3, but in future major versions of Parallels Desktop for Mac App Store Edition: - Mac & Windows integration: “Open in Mac” for HTTP links, “Open in Edge” Safari plugin, “Share On” menu, “Send with Windows Email App”. - VM configuration & disk management: Free Up Disk Space menu, “Reclaim” button & disk bar, Maintenance options, SATA location selector. - Display & input: Picture in Picture mode, Touch Bar support, Secondary/middle mouse click shortcuts, Lock icon to block UI changes in VM config or Parallels Desktop preferences. Devices & account: Virtual printer device, Sign in with Facebook, Virtual machine templates.
Parallels Desktop enables you to run Windows and other OSs on Mac seamlessly. With Parallels Desktop, you get the advantages of macOS, Windows, and Linux on the same physical machine. As the first Microsoft-authorized partner to run Windows on a Mac with Apple silicon, Parallels Desktop for Mac offers the ideal solution for running Windows 11 on your Apple silicon Mac. Our App Store Edition runs in a sandbox. There are differences between our Parallels Desktop App Store and Standard and Pro editions. Learn more about the differences: https://kb.parallels.com/123796. Try our Parallels Desktop App Store Edition for free with a 14-day trial. Scroll to in-app purchases for pricing. Trusted by over 7+ million Mac users worldwide. Named #1 best application for running Windows by About.com Reader's Choice. PCMag: "The best and fastest emulation software for running Windows, Linux, and even older versions of macOS on Intel-based Macs." Macworld: "The best option for Mac users who need to run Windows software on their Mac." KEY FEATURES — Play hundreds of popular games for Windows like Assassin's Creed, Age of Empires, Minecraft, Fall Guys, Rocket League, and Half-Life 2. (limitations apply) — Run Windows 11 on Arm Pro and Enterprise via Apple Silicon on your Mac. — Access apps for Windows like Microsoft Office 365, Excel, PowerPoint, Tableau, AutoCAD Map 3D, QuickBooks, ArcGIS Pro, Power BI, and more. — Support for Intel-based and ARM-based Macs and the latest macOS and Windows versions. — Adjust resources allocated to the virtual machine (VM) like CPU, GPU, and RAM for optimized performance. — On a Mac with an Intel processor, you can run most versions of Windows, Linux, and macOS. — On a Mac with Apple silicon, you can run Arm versions of Windows 11 Pro, Ubuntu Linux, Fedora Workstation, Debian GNU/Linux, Kali Linux, and more. With Parallels Desktop, you can experience Windows as if it were designed for Mac. Download today and start running Linux and apps for Windows on your Mac! SUPPORTED OPERATING SYSTEMS — On a Mac with an Intel processor, you can run most Windows, Linux, and macOS versions — On a Mac with an Apple silicon chip, the following operating systems (ARM-based only) are supported for running in a VM. Windows 11 Pro and Enterprise editions (recommended) Ubuntu Linux 24.04, 23.04, 22.04, 21.10, 21.04, 20.10, 20.04 Fedora Workstation 40, 39 Debian GNU/Linux 12, 11 Kali Linux 2024.2, 2023.1, 2022.2, 2022.1, 2021.3 Red Hat Enterprise Linux (RHEL) 9 macOS Sequoia 15 macOS Sonoma 14 macOS Ventura 13 macOS Monterey 12 See the complete list of supported operating systems and system requirements at https://kb.parallels.com/123800. SUPPORT Get 24/7 phone, chat, and email support if you purchase a Parallels Desktop App Store Edition subscription. Upgrade to Parallels Desktop Standard Edition or Pro Edition and unlock more advanced features. Learn more about the advanced features available in those versions at https://kb.parallels.com/123796. ABOUT PARALLELS DESKTOP Parallels Desktop is a powerful virtual desktop Mac application that enables users to run Windows, Linux, and macOS operating systems and applications on their Mac with Intel or Apple silicon chips. Parallels Desktop makes this possible through desktop virtualization, utilizing software technology to create a virtual machine. This VM functions as a virtual PC within your Mac, allowing you to install and operate operating systems just as they would on a physical computer. If you enjoy using Parallels Desktop or have an idea you'd like to share with us, please leave a review. DISCLAIMER It is not recommended that existing Parallels Desktop on the Standard or Pro version users move to Parallels Desktop App Store Edition. Learn more: https://kb.parallels.com/en/123796.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search35%
- Direct23%
- Paid Search16%
- Social10%
- Other15%
Countries
- United States34%
- India7%
- Canada6%
- United Kingdom5%
- Germany4%
Search
Domain authority —Domain registered 2000-11-20
| Keyword | Monthly volume |
|---|---|
| parsec | 509.6K |
| parallel | 131.9K |
| parallels | 91.3K |
| parallels desktop | 73.6K |
| parallels desktop for mac | 23.4K |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Run Windows on Your Mac. Yes, even Intel and Apple Silicon.”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Direct Checkout / View Pricing
- Pain Relief & Replacement
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f7f7;
--foreground: #080808;
--muted-foreground: #737373;
--accent: #006bc8;
--radius: 9999px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~61%) · Surface #F7F7F7 (~8%) · Text #080808 (~12%) · Muted Text #737373 (~4%) · Accent #006BC8 (~15%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Parallels Desktop get?
- Vaneform estimates 1.5M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Parallels Desktop and what platforms does it support?
- Parallels Desktop is catalogued under System Utilities: Parallels Desktop enables you to run Windows and other OSs on Mac seamlessly. With Parallels Desktop, you get the advantages of macOS, Windows, and Linux on the same physical machine. As the first Microsoft-authorized partner to run Windows. Supported platforms: Mobile App, API.
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