Products

PAR Technology

Uses AI

Every store. One intelligent Operation.

partech.com Industry Software / Restaurants & Food Service

AI Benchmark
Desktop
Mobile
Monthly visits
112.3K
Up34.3%MoMOct 2026
ARR
$356MClaimed
≈ $29.7M/mo · 2022-12-01GetLatka
Entry price
Unknown
Subscription model, plan pricing not identified yet
Creators
Chandra Olsen
No social account linkedCo-created with Habib Paracha, Marlon Koch +3 more
Launched
Unknown
No public launch record

Traffic & revenue

Monthly visitsData through Oct 2026
Events15 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2022-12-01$356M/yr(≈ $29.7M/mo)ClaimedGetLatka

    “PAR Technology's annual revenue was $356M in December 2022, according to Macrotrends. No later figure has been reported.”

Marketing moves

Launches, search & content, referrals, promotions
X accounts@par_tech

No launch, search, referral, or promotion moves recorded for this product yet.

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka1730 team members
2026-10-13Source

PAR Technology (NYSE: PAR) is a New York-based restaurant technology platform founded in 1968 originally as a defense contractor under the name Pattern Analysis Recognition.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Social46%
  • Direct21%
  • Organic Search18%
  • Referrals12%
  • Other3%

Countries

  • United States82%
  • India9%
  • Canada3%
  • Nigeria1%
  • Germany1%

Search

Domain authority —Domain registered 1991-07-01

KeywordMonthly volume
par60.2K
par technology3,840
par technologies320
login partech.com login230
par technology careers210

Traffic data: Vaneform

Pricing

Public pricing: PaidRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-11-06

Key pages

Weekly snapshots
partech.com/ Snapshot 2026-11-10

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “Know your guest, grow your guest”Positioning

    Built to Work Together. Designed to Win.→Know your guest, grow your guest

    At the time: 112.3K visits/mo14 concurrent moves
  2. Nov 1 · 15d ago

    Adopted technology: AccessiBeFeatures

    —→AccessiBe

    At the time: 112.3K visits/mo14 concurrent moves
  3. Nov 1 · 15d ago

    Adopted technology: AdRoll CMP SystemFeatures

    —→AdRoll CMP System

    At the time: 112.3K visits/mo14 concurrent moves
  4. Nov 1 · 15d ago

    Removed technology: AstraFeatures

    Astra→—

    At the time: 112.3K visits/mo14 concurrent moves
  5. Nov 1 · 15d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

    At the time: 112.3K visits/mo14 concurrent moves
  6. Nov 1 · 15d ago

    Adopted technology: Google AnalyticsFeatures

    —→Google Analytics

    At the time: 112.3K visits/mo14 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Every store. One intelligent Operation.”

Split Copy & Visual hero structure paired with email capture / waitlist CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Interactive Hero Demo / Tool → Email Capture / Waitlist · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Manrope
Primary visual
Interactive Hero Demo / Tool
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #f3f2ff;
  --surface: #ffffff;
  --foreground: #1d2131;
  --muted-foreground: #6864d1;
  --accent: #8c9fff;
  --radius: 16px;
  --font-heading: "Manrope", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Manrope", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F3F2FF (~48%) · Surface #FFFFFF (~27%) · Text #1D2131 (~13%) · Muted Text #6864D1 (~6%) · Accent #8C9FFF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with email capture / waitlist CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and interactive hero demo / tool visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does PAR Technology get?
Vaneform estimates 112.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is PAR Technology and what platforms does it support?
PAR Technology is catalogued under Restaurants & Food Service: Every store. One intelligent Operation.. Supported platforms: Web.
What is PAR Technology's publicly disclosed revenue?
GetLatka records a founder-reported figure of $356M /yr stated on 2022-12-01.Source

Related products in this category

Industry Software / Restaurants & Food Service

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