Pass
the standard unix password manager
passwordstore.org Source★ 33GPL-3.0Security & Privacy / Passwords & Identity
- Monthly visits
- 21.8K
- Down8.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-04-27 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsOpen Source & Agent Ecosystem
- GitHub Stars
- ★ 33
- Forks
- 4
- License
- GPL-3.0
- Primary language
- Go
Agent, MCP & Developer Integration
CLI / SDK- Exposed tool capabilities:
- Password ManagerPassword GeneratorSynchronize the password storeGenerate new passwords
Traffic sources
Traffic breakdown
Channels
- Referrals38%
- Direct27%
- Organic Search26%
- Other9%
Countries
- Russia17%
- United States12%
- Brazil7%
- India7%
- Vietnam6%
Search
Domain authority —Domain registered 2014-05-27
| Keyword | Monthly volume |
|---|---|
| password manager | 2.7M |
| password | 249.6K |
| passw | 7,850 |
| pass (the standard unix password manager) | 140 |
| gnupass | 100 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-04 · Source page
Pages & changes
Key pages
Weekly snapshotsDesign
Minimal Monochrome (Light canvas, balanced density) featuring editorial serif headline layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“pass”
Editorial Serif Headline hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Editorial Serif Headline + Pure Typography & Geometry → Download App / Install Extension
- Category Positioning Anchor
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 6.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 6.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Arial
- Hero layout
- Editorial Serif Headline
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #f2f2f2;
--surface: #ffffff;
--foreground: #292929;
--muted-foreground: #666666;
--accent: #1683c6;
--radius: 4px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F2F2F2 (~70%) · Surface #FFFFFF (~4%) · Text #292929 (~12%) · Muted Text #666666 (~10%) · Accent #1683C6 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Editorial Serif Headline hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring editorial serif headline layout and pure typography & geometry visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Pass get?
- Vaneform estimates 21.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Pass and what platforms does it support?
- Pass is catalogued under Passwords & Identity: the standard unix password manager. Supported platforms: CLI / SDK.
- Is Pass open source?
- Pass has a public repository (https://github.com/roddhjav/pass-tomb) under the GPL-3.0 license, recording 33 GitHub stars.Source
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