- Monthly visits
- 470K
- Up128.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 3y ago
- 2023-03-02 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsX accounts@pastppenguin
New product launchLaunch
Mar 2, 2023 · 3y agoWebsite
Traffic sources
Sep 2026
Traffic breakdown
Channels
- Direct65%
- Organic Search27%
- Social4%
- Other4%
Countries
- India16%
- Pakistan15%
- Nepal12%
- Vietnam7%
- United States7%
Search
Domain authority —Domain registered 2023-03-02
| Keyword | Monthly volume |
|---|---|
| past paper penguin | 10.5K |
| pastpaperpenguin | 2,690 |
| penguin past paper | 1,420 |
| pastpaper penguin | 1,070 |
| penguin past papers | 680 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-11 · Source page
Pages & changes
Tracked since 2026-11-04
Key pages
Weekly snapshotsChanges
Design
First-screen visual analysis & :root CSS
Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Cambridge Maths Resources”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Illustration / Character Art → Start Free / Sign Up
- Category Positioning Anchor
- Custom Illustration
Palette · click to copy
5-D design score7.3 / 10
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter / Oxygen-Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Minimal Logo + Action
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #fafafa;
--foreground: #122a43;
--muted-foreground: #6b7785;
--accent: #f27621;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Oxygen-Sans", ui-sans-serif, system-ui, sans-serif;
--font-mono: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~81%) · Surface #FAFAFA (~7%) · Text #122A43 (~6%) · Muted Text #6B7785 (~4%) · Accent #F27621 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Minimal Logo + Action
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Custom Illustration
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Past Paper Penguin get?
- Vaneform estimates 470K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Past Paper Penguin and what platforms does it support?
- Past Paper Penguin is catalogued under Test Preparation: Cambridge Maths Resources. Supported platforms: Web.
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