Pawp
Established LeaderTalk to someone you can trust, anytime.
pawp.com App Store Google PlayLifestyle / Pets
- Monthly visits
- 551K
- Up12.3%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Subscription model, plan pricing not identified yet
- Launched
- 4y ago
- 2021-12-29 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on App StoreLaunch
As featured in Forbes, NBC, Money, People, Insider, and Variety, Pawp is a modern vet clinic that puts an expert in your back pocket so you’re never alone when it comes to your pet’s health. Pawp’s pet care membership provides dogs, cats, a
Dec 29, 2021 · 4y agoLaunch page
Store data
- Rating
- ★ 4.8814.6K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2021-12-29203 MB
This release is packed with bug fixes and performance improvements for you and your pet to enjoy.
As featured in Forbes, NBC, Money, People, Insider, and Variety, Pawp is a modern vet clinic that puts an expert in your back pocket so you’re never alone when it comes to your pet’s health. Pawp’s pet care membership provides dogs, cats, and their parents unlimited access to a team of veterinary doctors and nurses who are available 24/7 via video and text. Pawp’s care team uses empathy and expertise to provide a personalized care experience for dogs and cats whether they’re sick, healthy, or in-between. Ask a vet anything about your pet’s health, nutrition, and behavior and receive real-time advice you can trust. CONNECT WITH A VET 24/7 & TALK TO SOMEONE YOU CAN TRUST Chat with our expert team of veterinary doctors and nurses from the comfort of your home — or anywhere — day or night. Pawp offers on-demand pet advice meaning there’s no weeks-long wait to get an appointment. Get vet help when your pet needs it, don’t wait for office hours. GET UNLIMITED APPOINTMENTS & FOLLOW UP ON YOUR SCHEDULE You can text or video chat with licensed veterinary professionals as many times as you need to. Ask a vet your everyday pet questions as well as seek advice for urgent and emergency issues. Get a second opinion that isn’t the search engine. Ask follow-up questions when they come to your mind. ASK A VET ANYTHING — WHETHER IT’S URGENT OR YOU NEED A GUT CHECK Pawp’s care team is filled with knowledgeable and understanding pet professionals in areas like health (vomiting, diarrhea, injury, infections) as well as nutrition (weight loss, food choice, allergies), and behavior (new puppy and kitten questions, cat hiding, or dog spraying). GET PERSONALIZED & ACTIONABLE PLANS FOR ONGOING CARE We make sure your pet’s care doesn’t stop when their Pawp visit is over. Our care team will make sure you have the tools you need to give your pet the care they deserve. Each visit results in actionable (and achievable) tasks you can complete to make sure your pet’s ongoing health remains a priority. These can include exercise recommendations, vet-approved resources, and relevant products our experts swear by. HOW PAWP WORKS - Download the Pawp vet app - Become a Pawp member - Talk to a vet whenever you need - Get ongoing support, treatments, and advice - Give your pet the quality pet care they deserve Privacy Policy: https://pawp.com/privacy-policy Terms of Service: https://pawp.com/tos
- Rating
- ★ 4.685,867 ratings
- Install scale
- 100,000+Min 100K installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2022-06-27Store metadata
This release is packed with bug fixes and performance improvements for you and your pet to enjoy.
As featured in Forbes, NBC, Money, People, Insider, and Variety, Pawp is a modern vet clinic that puts an expert in your back pocket so you’re never alone when it comes to your pet’s health. Pawp’s pet care membership provides dogs, cats, and their parents unlimited access to a team of veterinary doctors and nurses who are available 24/7 via video and text. Pawp’s care team uses empathy and expertise to provide a personalized care experience for dogs and cats whether they’re sick, healthy, or in-between. Ask a vet anything about your pet’s health, nutrition, and behavior and receive real-time advice you can trust. CONNECT WITH A VET 24/7 & TALK TO SOMEONE YOU CAN TRUST Chat with our expert team of veterinary doctors and nurses from the comfort of your home — or anywhere — day or night. Pawp offers on-demand pet advice meaning there’s no weeks-long wait to get an appointment. Get vet help when your pet needs it, don’t wait for office hours. GET UNLIMITED APPOINTMENTS & FOLLOW UP ON YOUR SCHEDULE You can text or video chat with licensed veterinary professionals as many times as you need to. Ask a vet your everyday pet questions as well as seek advice for urgent and emergency issues. Get a second opinion that isn’t the search engine. Ask follow-up questions when they come to your mind. ASK A VET ANYTHING — WHETHER IT’S URGENT OR YOU NEED A GUT CHECK Pawp’s care team is filled with knowledgeable and understanding pet professionals in areas like health (vomiting, diarrhea, injury, infections) as well as nutrition (weight loss, food choice, allergies), and behavior (new puppy and kitten questions, cat hiding, or dog spraying). GET PERSONALIZED & ACTIONABLE PLANS FOR ONGOING CARE We make sure your pet’s care doesn’t stop when their Pawp visit is over. Our care team will make sure you have the tools you need to give your pet the care they deserve. Each visit results in actionable (and achievable) tasks you can complete to make sure your pet’s ongoing health remains a priority. These can include exercise recommendations, vet-approved resources, and relevant products our experts swear by. HOW PAWP WORKS - Download the Pawp vet app - Become a Pawp member - Talk to a vet whenever you need - Get ongoing support, treatments, and advice - Give your pet the quality pet care they deserve Privacy Policy: https://pawp.com/privacy-policy Terms of Service: https://pawp.com/tos
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct44%
- Display Ads28%
- Organic Search16%
- Referrals6%
- Other6%
Countries
- United States96%
- India2%
- United Kingdom1%
- Canada1%
- Philippines1%
Search
Domain authority —Domain registered 2004-11-13
| Keyword | Monthly volume |
|---|---|
| pawp | 9,410 |
| what is pawp | 820 |
| pawp pharmacy | 300 |
| pawp clinic prescriptions | 280 |
| pawp explanation of benefits | 270 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-03 · Source page
Pages & changes
Key pages
Weekly snapshotsDesign
Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Talk to someone you can trust, anytime.”
Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip
- Pain Relief & Replacement
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #f6f6f6;
--surface: #ffffff;
--foreground: #111111;
--muted-foreground: #5c5c5c;
--accent: #5b4cdb;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F6F6F6 (~46%) · Surface #FFFFFF (~18%) · Text #111111 (~12%) · Muted Text #5C5C5C (~14%) · Accent #5B4CDB (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Pain Relief & Replacement
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Pawp get?
- Vaneform estimates 551K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Pawp and what platforms does it support?
- Pawp is catalogued under Pets: Talk to someone you can trust, anytime.. Supported platforms: Mobile App.
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