Products
AI Benchmark
Desktop
Mobile
Monthly visits
199.5K
Up10.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$3.63/mo
Lower than 80% of peersNiche median $10/mo
Creators
Samuel Nam
@payrollerapp· 54 followers
Launched
7y ago
2019-05-08 · Est.

Traffic

Monthly visitsData through Oct 2026
Events8 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@payrollerapp
  • Launched on Product HuntLaunch

    Simple, beautiful payroll web app for small businesses in AU

    May 8, 2019 · 7y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct75%
  • Organic Search13%
  • Email6%
  • Other5%

Countries

  • Australia97%
  • Philippines1%
  • United States1%

Search

Domain authority —Domain registered Unknown

KeywordMonthly volume
payroll66.5K
payroller10.1K
payroller login1,690
payroller employee login230
payroller help130

Traffic data: Vaneform

Pricing

Lite
Unknown
Standard
$5.50/month per employee
Timesheets & Rosters
Unknown
Enterprise
Unknown

Trial: 7-day free trial · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $3.63/mo, Lower than 80% of peers; “HRIS & Payroll” median is $10/mo.View pricing benchmark

Pages & changes

Tracked since 2019-05-08

Key pages

Weekly snapshots
payroller.com.au/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “The payroll software for easy paydays.”Positioning

    Too glam to give a damn about payroll software→The payroll software for easy paydays.

    At the time: 199.5K visits/mo7 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: AmplitudeFeatures

    —→Amplitude

    At the time: 199.5K visits/mo7 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Google AnalyticsFeatures

    —→Google Analytics

    At the time: 199.5K visits/mo7 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

    At the time: 199.5K visits/mo7 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Linkedin Insight TagFeatures

    —→Linkedin Insight Tag

    At the time: 199.5K visits/mo7 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Microsoft AdvertisingFeatures

    —→Microsoft Advertising

    At the time: 199.5K visits/mo7 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The payroll software for easy paydays.”

Split Copy & Visual hero structure paired with email capture / waitlist CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Photography / Live Video → Email Capture / Waitlist · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Floating Pill Nav
Theme & density
Light · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4fbf9;
  --foreground: #121826;
  --muted-foreground: #5e6775;
  --accent: #0e8a78;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~62%) · Surface #F4FBF9 (~12%) · Text #121826 (~10%) · Muted Text #5E6775 (~8%) · Accent #0E8A78 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with email capture / waitlist CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Payroller cost?
Lite: Unknown; Standard: $5.50/month per employee; Timesheets & Rosters: Unknown; Enterprise: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Payroller get?
Vaneform estimates 199.5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Payroller and what platforms does it support?
Payroller is catalogued under HRIS & Payroll: The payroll software for easy paydays.. Supported platforms: Mobile App.

Related products in this category

HR & Careers / HRIS & Payroll

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.