Products

Peeva

North America's Only Centralized Pet Recovery System.

peeva.co Lifestyle / Pets

AI Benchmark
Desktop
Mobile
Monthly visits
13.2K
Down26.1%MoMSep 2026
ARR
$17.6MClaimed
≈ $1.5M/mo · 2024-10-01GetLatka
Entry price
$4.58/mo
Lower than 79% of peersNiche median $8.29/mo
Creators
Michael Hamilton
@peevafetch· 186 followers
Launched
6y ago
2020-06-12 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Events15 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2024-10-01$17.6M/yr(≈ $1.5M/mo)ClaimedGetLatka

    “Peeva's annual revenue was $17.6M in October 2024, according to the CEO. No later figure is on record.”

Marketing moves

Launches, search & content, referrals, promotions
X accounts@peevafetch
  • Launched on Product HuntLaunch

    Universal Pet Identification System and Central Pet database

    Jun 12, 2020 · 6y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka14 team members
2026-10-29Source

Peeva is a bootstrapped universal pet tracking company headquartered in the United States that pairs pet microchip IDs with medical records in a centralized platform.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search30%
  • Direct28%
  • Display Ads9%
  • Referrals8%
  • Other25%

Countries

  • United States76%
  • India8%
  • United Kingdom6%
  • Italy5%
  • Canada4%

Search

Domain authority —Domain registered 2015-09-03

KeywordMonthly volume
airedale terrier25.2K
peeva microchip lookup950
do microchips have gps210
peeva 24/7 support100
pet microchip frequencies—

Traffic data: Vaneform

Pricing

Yearly Lost Pet Protection
$54.95/yr (billed annually)
Lifetime Lost Pet Protection
$249/once

Trial: None · 2 paid tiers ($54.95–$249) · Observed 2026-11-04 · Source page

Entry price $4.58/mo, Lower than 79% of peers; “Pets” median is $8.29/mo.View pricing benchmark

Pages & changes

Tracked since 2020-06-12

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “North America's Only Centralized Pet Recovery System.”Positioning

    Losing your pet is your worst nightmare.→North America's Only Centralized Pet Recovery System.

  2. Nov 1 · 13d ago

    Removed technology: Customer.ioFeatures

    Customer.io→—

  3. Nov 1 · 13d ago

    Adopted technology: GeneratePressFeatures

    —→GeneratePress

  4. Nov 1 · 13d ago

    Adopted technology: GeneratePress GP PremiumFeatures

    —→GeneratePress GP Premium

  5. Nov 1 · 13d ago

    Removed technology: Hello ElementorFeatures

    Hello Elementor→—

  6. Nov 1 · 13d ago

    Adopted technology: Klaviyo Customer HubFeatures

    —→Klaviyo Customer Hub

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“North America's Only Centralized Pet Recovery System.”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up

  • Category Positioning Anchor

Palette · click to copy

5-D design score7.6 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
8.0

Structure

Fonts
Nunito Sans
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #6010e8;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #f4dff2;
  --accent: #ffb644;
  --radius: 9999px;
  --font-heading: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #6010E8 (~59%) · Surface #FFFFFF (~13%) · Text #FFFFFF (~11%) · Muted Text #F4DFF2 (~6%) · Accent #FFB644 (~11%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Peeva cost?
Yearly Lost Pet Protection: $54.95/yr (billed annually); Lifetime Lost Pet Protection: $249/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Peeva get?
Vaneform estimates 13.2K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Lifestyle / Pets

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.