Products

Penny

AI-native

Customizable Procurement-AI for modern enterprises.

penny.co Business Operations / ERP, Inventory & Procurement

AI Benchmark
Desktop
Mobile
Monthly visits
20.2K
Down10.8%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
One-time
No monthly subscription pricing
Creators
Iyad Aldalooj
No social account linkedCo-created with Mohamad Ibrahim, Mohammed Ibrahim
Launched
3y ago
2022-12-07 · Est.

Traffic

Monthly visitsData through Oct 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@wearepennyco
  • Launched on Product HuntLaunch

    Procurement Software so easy that everyone loves to use

    Dec 7, 2022 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka25 team membersFunding $6.4M
2026-10-30Source

Penny Software is a procurement software and B2B marketplace platform built for medium to large enterprises.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search32%
  • Referrals11%
  • Social6%
  • Other10%

Countries

  • Saudi Arabia51%
  • United States14%
  • India8%
  • Egypt5%
  • Qatar5%

Search

Domain authority —Domain registered 2020-06-19

KeywordMonthly volume
penny209.8K
penny ai website230
penny finance logo140
penny softwere110
penny software solutions90

Traffic data: Vaneform

Pricing

Pricing page does not list plan prices.

Trial: None · Observed 2026-11-04 · Pricing page

Pages & changes

Tracked since 2022-12-07

Key pages

Weekly snapshots
penny.co/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Customizable Procurement-AI for modern enterprises.”Positioning

    Customizable and intuitive procurement solution for modern enterprises→Customizable Procurement-AI for modern enterprises.

    At the time: 20.2K visits/mo5 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Google Font APIFeatures

    —→Google Font API

    At the time: 20.2K visits/mo5 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: jQueryFeatures

    —→jQuery

    At the time: 20.2K visits/mo5 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: jQuery MigrateFeatures

    —→jQuery Migrate

    At the time: 20.2K visits/mo5 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: jsDelivrFeatures

    —→jsDelivr

    At the time: 20.2K visits/mo5 concurrent moves
  6. Nov 1 · 14d ago

    Homepage title changed to “Penny AI: Procurement AI System for Enterprises”Positioning

    B2B Digital Procurement Software - Top Procurement Platform | Penny Software→Penny AI: Procurement AI System for Enterprises

    At the time: 20.2K visits/mo5 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Customizable Procurement-AI for modern enterprises.”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.3 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Product UI Screenshot / Component
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #263447;
  --surface: #fff8f4;
  --foreground: #f7f8fa;
  --muted-foreground: #d4dce5;
  --accent: #ffb900;
  --radius: 16px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #263447 (~60%) · Surface #FFF8F4 (~10%) · Text #F7F8FA (~14%) · Muted Text #D4DCE5 (~6%) · Accent #FFB900 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Penny get?
Vaneform estimates 20.2K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Penny and what platforms does it support?
Penny is catalogued under ERP, Inventory & Procurement: Customizable Procurement-AI for modern enterprises.. Supported platforms: Web.

Related products in this category

Business Operations / ERP, Inventory & Procurement

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.